10th September 2008
Carl owns a business software company and he knows he needs a new website. How does he know this? He's smart enough to have noticed that his current site isn't doing a very good job of turning visitors into sales opportunities.
He's anxious to get sta...
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10th September 2007
The decision to launch a new marketing program - or improve an existing one - is often followed by paralysis. There are too many options and you want to get it right. Where do you start?Let's assume that, not surprisingly, you want to generate the highest...
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05th January 2007
No matter what marketing tactics you use to generate and develop leads, nothing is more important than your prospect list. There are seemingly endless options for buying prospect lists - some a lot better than others and the better ones priced accordingly...
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19th December 2006
If you're selling complex and expensive products or services, the telephone is a key marketing tool - with an emphasis on the word "marketing". It's not just for sales people anymore. Here's what telemarketing can do for you:
Generate leads. Telem...
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07th March 2006
In the quest to increase results from marketing, companies tend to focus on tactics. They worry about creating a better brochure, upgrading the website, or running a new ad campaign. However, often the greatest leaps in marketing effectiveness come from f...
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Susan Tatum, co-founder and president of Clicks ‘n Conversions, is a recognized expert in business-to-business internet marketing. She has been helping software, information technology and other BtoB firms acquire more customers at higher profits for more than two decades. She is a popular author and speaker, and regularly publishes internet marketing strategies and actionable tips on the Clicks’ n Conversions blog. Visit Clicks ‘n Conversions online for a complementary copy of their latest report, Maximizing Your Return on Remarkability.
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