25th March 2006
Fresh content – that is the grail of the Internet. Everyone wants to have it on their site, everyone wants to be able to access it on other sites. Audiences are hungry for it.
But how do you manage it? And how do you ensure your traffic keeps coming ba...
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25th March 2006
Since sometime in 2004, when bloggers scooped major news organizations in a scandalous faked-document incident, blogs have been on the radars of most people interested in the Internet. And the use of blogs as sales devices has increased over the same time...
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25th March 2006
Less than a decade ago, Amazon.com, an upstart little online bookseller, started a unique new business model: have other people's websites sell books for you. It made so much sense that other booksellers started doing it as well: have fishing websites sel...
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25th March 2006
Are you looking for a way to make the private label articles that you bought do even more work for you? Here's a suggestion for a new way to use those articles in a tool that can increase your market share exponentially. It's called viral marketing, and i...
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25th March 2006
One of the most valuable things you can get online is traffic directed from another website with a similar customer base to your website. This means you can take advantage of the trust built up by another vendor when he recommends you.
Trust As an Onli...
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25th March 2006
It's undeniable that one of your most powerful marketing tools is the emailed newsletter. Customers who want it have to sign up for it – that's a contact. When you put it together, you can slant the editorial content toward your products. You can use it t...
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25th March 2006
Blogs are one of the most recent and personal trends in online marketing. They started out as online web logs, intimate journals kept by dedicated bloggers about their own lives, their work, or whatever they were thinking about at the time. Today they are...
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25th March 2006
So you were browsing the Internet and stumbled across this amazing thing – a huge database filled with articles, many of them about your very specialty, and all of them free to use! And now you want to know why on earth you should ever pay for anyone to w...
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25th March 2006
What do you think your most powerful tool is for selling products online?
A lot of people answer "a great web site." Others think it's having a product that sells itself, or good testimonials from customers.
In reality, your very best tool and guara...
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25th March 2006
Keywords are a venerable institution on the web. Long ago, when AOL was one of the lone pioneers (along with Compuserve – remember them?), they catalogued websites by using keywords. At first, you told AOL what you wanted your keyword to be; later, they s...
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25th March 2006
It seems like free ebooks are everywhere on the web today, so much so that it will soon be a waste of time to go to the bookstore or even to the library. If you know where to look, you'll find ebooks on every conceivable subject: search engine optimizatio...
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25th March 2006
If you've paid attention to marketing trends, you know that being able to email information to your customers works much better overall than counting on them to return to your website of their own volition. There are far too many distractions online, for ...
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25th March 2006
A secret that few people know is that the newsstand price on most mainstream magazines – Reader's Digest, Mademoiselle, People, Vogue – is all or nearly all profit for the magazine publishers. All their expenses are covered by advertisers, who pay hefty f...
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25th March 2006
Good written content is critical to the success of a website, and a web-based business can live or die by the quality of its content. Content adds value to your website by:
* Making it easier for search engines to catalog
* Keeping customers o...
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25th March 2006
Few webmasters relish the thought of writing tons of articles and posting them to a website, even if the articles are about personal obsessions. But in today's online marketplace, it's crucial that you have them. They give you more than an edge, they give...
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