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Sandra Martini

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SANDRA MARTINI teaches small business owners how to create more success in their business while maintaining their sanity and having fun. Clients range from entrepreneurs, coaches, and virtual assistants to feng shui practitioners and real estate investors. Before launching her own business, Sandra spent over 17 years combined in marketing and operations for the White House, Peace Corps, AmeriCorps, and the entertainment industry. For more information and to receive the FREE special report,
Joined: 17th April 2006
Articles: 119
URL: http://www.thevirtualsolution.com
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Forced Continuity Programs - Are you losing clients because of yours?

18th May 2009
You see, I've been set off once too often by business owners imposing "forced continuity" on unsuspecting clients. While this may work for months 1 and even 2, the long-term damage such business owners are inflicting on their client relationships is in...

Affiliate Programs: The Truths No One Talks About

22nd April 2009
When used properly, affiliate, or referral, programs are fabulous: -> for you (the host if you will), -> for your affiliates -- after all, they get to share a great resource AND get paid for it -- and -> for your new client who may not have been ...

Keeping Clients in a Down Economy: Is Giving or Taking Better for Your Bottom Line?

15th April 2009
Times are tough. There's no doubt about it. That said, I had my best month ever in March and quarter 1 was my best quarter ever. In fact, I'm on target to surpass my 2008 revenue by June 30th. I don't tell you that to brag, I tell you so that you ca...

Strategic Implementation: A direct path to your goals

16th March 2009
While sitting outside writing the other day, I noticed a couple of finches near my birdfeeders. Those of you who have birdfeeders know that finches enjoy their own food, different from what I feed everyone else so competition wasn't the problem. The...

Are you part of the hype? Why letting go is the fastest way to move forward

12th March 2009
It's interesting how many of us are shy or uncomfortable about acknowledging where we are in our business (or life) because we think we *should* be further along than we are or that we don't measure up. I've been noticing a trend with some of my "Get A...

Why more clients may NOT be the missing piece of the puzzle

28th February 2009
How many times have you thought "If only I had more clients, all my problems would be solved"? Most businesses - regardless of whether micro, small or corporate giants - have found themselves believing that all their business problems would be solved i...

Are you paving cow paths or creating super highways?

23rd February 2009
I've noticed a trend with my clients: they're either struggling to make low 6 figures (say up to $200,000) or they're at the million dollar mark and beyond. Why the marked difference in revenue? In focusing on the struggling 6-figure entrepreneur, t...

Social Currency: More Than Just a Fad

18th February 2009
Included with the current social networking and Web 2.0 (think Twitter, Facebook, Linked In, MySpace, Plaxo, etc.) craze is a resurgence of the concept of "social currency". I first heard the concept of social currency described as the "whuffie" factor...

Get Real and Make Things Happen

13th February 2009
I remember, as I'm sure you do, my parents telling me how much easier we had it than they did (after all, they probably had to walk 5 miles up hill in the snow, BOTH ways, just to get to school). :-) Given that my Dad grew up in a small town in Italy w...

Social Networking: Easy Peasy Lead Generation

28th January 2009
Everywhere you look, people are talking about Web 2.0, social networking, Twitter, Facebook, Tweetdeck or Twhirl, to name a few. There's even a whole new Twitcabulary: tweets, tweeples, retweets, twitpics, etc. which can make things seem a lot more com...

Teleseminars: The How and The Why

28th January 2009
Teleseminars -- presentations via telephone -- are the fastest way to build your ezine list as you share knowledge with those in your target audience. Before we jump into the "how", let's discuss the different types of teleseminars and why each is a va...

Creating Results, Not Resolutions in 2009

16th January 2009
Every year millions of us diligently work on our New Year's Goals or Resolutions, determined that this year will be *THE* year, somehow different from all the rest which preceded it. We labor over writing the goals, create Vision Boards, and start the ...

How to Instantly Boost Your Creativity and Your Happiness

29th December 2008
It wasn't long ago when a friend asked me what I was tolerating in my life. Tolerating? Me? I have a husband I adore and who adores me, 5 fabulous pets, a house we're comfortable in, supportive friends and family and a business which fulfills me while ...

Strong Boundaries: The Cornerstone of Every Profitable Business

17th December 2008
When was the last time a client called your cell phone after hours or sent you an email at 8pm and expected an answer by 9pm or didn't pay you per your agreement? Or a vendor or coach took a week to answer an email? If this is happening, it's time to e...

5 Questions You MUST Ask Before Joining a High Level Coaching Program

05th December 2008
The latest rage among internet or online-focused businesses is the high level (over $10,000/year) coaching or mentoring program frequently referred to as "Gold", "Platinum" or "Diamond" programs - it seems that almost everyone has their version of one. ...
 
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