Sandra Martini

When a Good Friend Becomes a Bad Vendor

Have you ever gotten to know someone who later turned out to be a friend, client and vendor? It has happened to me several times and I truly feel blessed by these relationships. While there's no hard and fast rules, for me the friendship usually com... Read >

Is Hosting Your Membership Program Making You Lazy?

Whether you're currently hosting a membership program or plan to host one in the near future, there are some trends which have popped up that you'll want to be aware of. First, let me define what I mean by "membership program": Any program or servic... Read >

The SIMPLEST Way to Get More of the RIGHT Things Done

It's become a routine with me, and I'm guessing millions of others, that every New Year, I reassess how I'm spending my time and if I'm "getting the most out of each day" -- in quotes since the definition of that phrase is different for each of us. It ... Read >

Is your affiliate program turning away clients and affiliates?

Affiliate programs are meant to be a win for everyone involved: * a win for the client who is given exposure to something she may not have known about otherwise * a win for the affiliate who gets to share a great product or program with her reader... Read >

Multiple Streams of Revenue -- By Knowing The Results You Provide

Let me ask you. . .What *exactly* do you do? When you strip away all the terms and all the nice-to-haves, what is it you do at the most basic level? I heard a story of a home security system installer who, when faced with a decrease in new customers... Read >

Are you taking a bandaid approach to a terminal disease?

In chatting with a new client recently, she described the great teleclass series she hosted last month and how much revenue she earned from it and the one she has coming next month. When going over her monthly revenue for the year-to- date, she quickly... Read >

Another workshop or a focused attitude - which does your business need most?

An online friend of mine - someone met at a workshop years ago and we've casually kept in touch - direct messaged me on Twitter the other day to ask which of two upcoming workshops she should attend as she "needs a boost this year". The people putting ... Read >

Business Systems - the real way to create a lifestyle business

Goodness knows systems may not sound like the sexiest thing in your business - after all, your marketing techniques usually win that title. Systems however, are what allow you to take time off without worrying what's going on in the business and they e... Read >

Conversions - What do they mean and why do they matter?

We hear all the time that we need to "increase our conversions" or "get our numbers up". But what exactly does that mean and what else do we need to know? "Conversion" is all about turning leads into paying clients and, when done well, more leads turn ... Read >

Credibility GONE - Are you risking yours by doing this?

Imagine your excitement: You just gave up your credit card info and plunked down money on a product from someone you've been following for a while, maybe even someone you've bought from before and really admire. You're enjoying that instant post-purcha... Read >

Are you making these 6 marketing mistakes?

Many business owners, especially online, preach about "marketing with integrity" and "marketing authentically" and then immediately do things which, in my opinion, are exactly the opposite of what they preach. Here's just a few marketing mistakes I've ... Read >

Expert Credibility: How to let your clients give it to you

If you've been around the "online world" a while, you know that "content is king" -- after all, it's generally expected that you should: * publish a weekly/biweekly email newsletter * "touch" your clients in offline ways * post 2-3 times a week t... Read >

Where do you go from here?

Just yesterday I was talking with a new client who's invested thousands of dollars on programs, plans and info products and came to me asking "What should I do?" as she was so overwhelmed with all the options and wanted to get the *right* things done in o... Read >

Marketing Your Business -- The Line Between Effective and Annoying

In marketing your business, there's a line *out there* between what's effective for your ideal clients and what's just plain annoying. That line is different for every one of your ideal clients and for every business owner (even in the same industry). ... Read >

Multiple Streams of Income -- Begin Your Journey

Have you ever seen the movie "Bridget Jones Diary"? There's a scene in it where Bridget notes that one of her friends had one hit song in the 1980s and realized that was more than enough to carry him through the 1990s and so didn't bother doing anythin... Read >