Martin Day

What Market Research will tell you

What can you learn from having conducting effective market research? Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread... Read >

Making customer satisfaction surveys work

Why bother? Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business. With each satisfied customer your business is likely to win many mo... Read >

Want to start a publishing revolution?

Calling all publishers, editors, journalists and freelance writers. It's time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate, get closer to your readers and engage their mind and soul - we're talkin... Read >

Online surveys

Customers are tough cookies. They're extremely media aware and increasingly cynical – it's a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interact... Read >

20 Top tips to writing effective surveys

Writing surveys is easy; or is it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more effective surveys. ... Read >