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Adriana Iordan

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This article was written by Adriana Iordan, Web Marketing Manager at Avangate BV. Avangate is an eCommerce platform for electronic software distribution incorporating an easy to use and secure online payment system plus additional marketing and sales tools.
Joined: 26th June 2006
Articles: 37
URL: http://www.avangate.com
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How to Make your URLs SEO Friendly

02nd May 2007
It is a well-known fact nowadays that without SEO a Web site stands many chances of not being indexed by search spiders, therefore risking not being ranked high enough (or even at all) in the SERPs. The result: poor conversion rate. This situation is ...

Choosing the Right Affiliate Program

23rd April 2007
Most of the times I have to answer merchant questions such as "How many sales are done through Affiliates?" or "How many active affiliates do you have?". These are true and valid questions, but in essence they come from the other side of the business: the...

Affiliate Merchants Mistakes

18th April 2007
Like any Affiliate Network Coordinator, I've did my share of Affiliate Marketing before switching the places at the table. It bought me dinner from time to time, paid for the gas and maybe some bills. That doesn't make me a "superstar" but it really h...

The Importance of Software Localization

18th April 2007
Only being the best in your neighborhood is not good enough anymore. The present-day market is international. Even if translating software into other languages costs serious money, this allows companies to access foreign markets that would be otherwise di...

Tips on software versioning

12th April 2007
I'm going to break the rules of journalistic writing and start with this: 1.0, 1.0.3, 2.3.4, 4.5, 5.0, 5.0.8 and so on and so forth. Yes, you guessed it, I'm talking about software versioning and what it can do for you. When the slightest modification...

Advantages of Using CSS in SEO Campaigns

10th April 2007
Nowadays, when everybody is interested in getting the highest rankings possible for their sites with the search engines, it seems that the era of tables-based web sites is getting closer and closer to its end. CSS programming appears to hold the upper han...

Mistakes in Affiliate Programs

30th March 2007
Pioneered by Amazon, affiliate marketing is one of the most common, most effective and most powerful methods of earning income from online sales. It is a partnership between a merchant and an affiliate, which, if managed correctly, can bring significant b...

Don't Overpay for Selling your Products. Use Affiliates

27th March 2007
How selling through Affiliates works I bet that if you aren't yet into selling your products through Affiliates it's because you didn't look for the benefits. And I can also bet that when you are thinking about doing more sales, you are thinking about hir...

Why Join Affiliate Programs?

12th March 2007
How Affiliate Marketing Program WorksThe affiliate marketing programs are widely viewed as a profitable, win-win situation for both parties involved in this process. Affiliation is becoming an increasingly powerful online marketing tool, as more and more ...

How to Write a Press Release for the Web?

22nd February 2007
Self-promotion is an important factor for the success of a business. One way to achieve this is through properly written and promoted press releases.WHENThe first thing you should ask, before writing press releases, is when it is appropriate to use them. ...

Optimizing for MSN? Is It Worth the Effort?

15th February 2007
Whenever you need to find something on the web, you "Google" it. Most of the web surfers do this, and the percentage of those who "Yahoo" or "MSN" for information is considerably lower. Google has imposed itself as the "top-notch" search engine on the...

Writing for the Web

15th December 2006
When you're browsing the Web for information, you're coming across variously structured pages. Some contain the exact information that you need, while others are full of details that prove to be inconclusive. The rule of thumb when writing for the Web is ...

Pricing your software

10th October 2006
Your software's ready to use, everything is set up, but before it reaches its users, one problem comes up: how much do you charge for it? No one can tell you exactly how much you should charge for your software product, but there are some things you ne...

Using Search to win customers

31st August 2006
Site search - a powerful sales tool When users search for a product or other item on your website, they want quick and relevant results and need instant gratification in order to return. So try to improve your search usability feature by using a consum...

Professional software associations

13th August 2006
Gain knowledge and get a step ahead with professional software associations. List of software associations where you can discuss your problems with other independent software developers. Are you looking for a place to help you kick start your sharewar...
 
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