08th January 2005
Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the ability to generate sales and increase revenues. Why then do so many of them fail?
There are several aspects of copy...
08th January 2005
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for th...
08th January 2005
As a search engine optimization copywriter, I've seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the list to include in their copy. I must admit, sometimes I'm just ama...
08th January 2005
I've always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make your home smell wonderful! So, naturally, I was excited when I was approached to rewrite the index (front) page for ...
08th January 2005
There seems to be a common myth regarding site visitors and the buying process these days. I've heard this statement more than a few times over the last several months: "My visitors find me when they use search engines. They type in the exact keyphrases I...
08th January 2005
As a copywriter, I'd love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more graphics than words. Since search engines are hungry for words, you sim...
08th January 2005
I believe it was Mark Twain that once said, "If I would have had time, I would have written a shorter letter." His point being… it takes much more thought and time to write a short, concise piece than a long one. It's true, too!
Think about it. How ha...
08th January 2005
As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn't help wondering what those people were thinking when they created that thing. It made no sense to me whatsoever. The focus was ...
08th January 2005
I can't even begin to tell you how many times I've heard the statement, "I get tons of traffic, but no sales." It's normally followed by comments like: "My site is highly optimized for the engines and my rankings are great. I don't understand why no one i...
08th January 2005
We've been hearing it for years. "Free is a big pull for customers." Most people think of the "but wait… if you order now" bonuses associated with infomercials. However, Caryn Smith of http://www.LapelPinsRUs.com has found the secret to giving away as muc...
08th January 2005
Link popularity. The term has flooded the 'Net over the last year, and everybody is in a buzz trying to build link popularity for their sites. But do we really understand what link popularity is, and how it works best? If not, you're about to find out.
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08th January 2005
As a professional copywriter, I've seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that's "upside down." When you do this – when you don't relay your message in the correct order – you lose your audience's a...
08th January 2005
Have you ever been to one of those sites that has obviously been written to get high search engine rankings? You know the ones… they have copy that sounds like this:
"When you buy quality silver jewelry from us, you know your quality silver jewelry is ...
08th January 2005
I just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me "Well, if there were any *good* copywriters out there, they'd be able to write it once, and it would work forever!" Oh really? Actually...
08th January 2005
Jill Whalen is well known for her search engine optimization talents. She's equally well known for her ezine, High Rankings Advisor. From its inception in 2000 until today, she has built an exceptionally loyal subscriber base of over 15,000 that would lit...
