08th January 2005
By Kalena Jordan 17th January 2002 (Note - 26th January 2003 : Please note that this article is over a year old and some of the links and companies mentioned are no longer valid).
If you've been reading our newsletter (The Search Light) regularly,...
08th January 2005
By Kalena Jordan 17th December 2001
Never try to predict the unpredictable. That's advice I have been given
and advice I am going to completely ignore this month, by attempting to
predict the movements of the volatile search engine industry over...
08th January 2005
By Kalena Jordan 17th November 2001
Does your web site target a particular market? Is it geographic or demographic? Male or female, young or old? Business or consumer?
Targeting your niche market via search engines can be a very efficient and e...
08th January 2005
By Kalena Jordan kalena@high-search-engine-ranking.com 9th October 2001 (updated 12th December 2001).
[Please note this article is now out of date and the various pricing and business models have changed significantly. For up to date information, p...
08th January 2005
By Kalena Jordan (updated 25 November 2003)
Remember those little quizzes you used to see in magazines with headlines like: "How Compatible Are You and Your Partner?" or "Are You Dating Mr Wrong?". Well, we thought it might be fun to create a 10 mi...
08th January 2005
By Kalena Jordan 1st July 2001
If I was to ask you right now "Are you absolutely certain that your web site is optimized for high search engine rankings?", what would you say?
What if I was to ask "How many search engines has your site been reg...
08th January 2005
By Kalena Jordan 7th February 2000
Internet Audience Development. I know, I know it sounds like just another Internet catch phrase dreamt up by those marketing firms out there to get you to spend yet MORE money on your web site. However, unlike som...
08th January 2005
By Kalena Jordan 24th December 1999
Have you ever looked at a web site that wasn't quite right? Perhaps the content didn't fit properly in a frame or the text was all skewed across the page? Or even worse, you get error messages for parts of a site...
08th January 2005
By Kalena Jordan 10th October 1999
You may have noticed a plethora of big name Australian retailers recently launching or announcing plans to launch brand new web sites. Freedom Furniture, Cue Design, Country Road, Liquorland, Angus & Coote/Goldmark...
08th January 2005
By Kalena Jordan 7th September 1999
You've heard the term bandied around, discussed on the TV news and current affairs programs, currently splashed across all the newspapers and used in connection with some of Australia's largest businesses. But wh...
08th January 2005
By Kalena Jordan
1 July 2004
One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation!
As I'm always explaining to my SEO101 students, there are some important steps to take ...
