17th August 2005
Source 1: Existing Customers
Yeah, that's right, your existing customers are the ultimate source for increasing your sales. Think about it...they already trust you and know about your business. Finding and convincing new customers is expensive and time c...
17th August 2005
Let's face it...competition is here to stay. There will always be someone waiting in the wings to woo your customers away from you and into their realm. Yeah, you're always going to have to be on the lookout for new ways to outdo the competition, but ther...
17th August 2005
Are you ready to kick off a marketing campaign that will send your sales to the moon? Whether you're ready to create a Web page, sales letter, or other sales copy, take a moment to ask yourself these important questions before you dive in. Think before yo...
17th August 2005
1. Yo Yo Advertising
My friend Dottie can precisely predict her sales peaks and plummets accurately...and no, she's not into fortune telling. Experience has proven that March, April, and May will bring a lot of money to her account, while September and J...
17th August 2005
1. Be Prepared...
Let's face it...you can please some of the people all the time, but you'll never manage to please all of the people all the time. There will be unhappy customers...that's the way life is. There's not a lot you can do about it...or is th...
17th August 2005
1. Paint Vivid Pictures
People buy products for the feeling they get from the purchase. How do you feel when you're relaxing on the water in your brand new boat? Sure, you're like a kid with a new toy... excited, proud and anxious to show it off a little...
17th August 2005
1. Negotiate
Have you noticed that some people seem to always get the best deals? Yeah, you pay full price and think you did OK until they show up with the same thing, only they paid several hundred dollars less. It really get your goat! How do they do ...
17th August 2005
Marketers are always looking for low-cost ways to boost sales volume and profits...it's in their blood...part of who they are. Yeah, they can't resist the urge to find, explore or invent another method to increase the value of their business...and most of...
17th August 2005
How much value do you place on your customers? Let's face it...without customers you have no sales...no profit...no business. Yeah, they're the keyplayers in the marketing game. In other words, wise marketers keep their finger on the pulse of their client...
17th August 2005
1. An Ounce of Prevention...
How often do fads come and go? Sometimes they're here today and gone tomorrow...other times they're here to stay. Yeah, the problem is that it's pretty darned hard to predict exactly what will happen in the market place this ...
17th August 2005
1. Attention-Getting Ads Get Results
Think about it...how many advertisements do you hear every day...how about every hour? Let's face it, we're bombarded with magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered with ads on ever...
17th August 2005
Spring has sprung. The birds are singing as they busily build nests and do their mating dances. Yeah, it won't be long before the flowers bloom, and grass starts growing. You know what that means...grass needs mowed. When you parked the riding mower last ...
17th August 2005
Life today is extremely fast paced. The days when we sat on the front porch and chatted with neighbors as they passed are long gone. Yeah, it seems that we're caught up in a wave that just carries us through life. When's the last time you came home and di...
17th August 2005
1. Advertise Smart
Nothing risked nothing gained... Wise marketers understand the good sense in trying new advertising methods, but don't go out on a limb to experiment. Are the advertising campaigns you've been using working, but not setting off the exp...
17th August 2005
How many times has bad advice gotten you into trouble? Yeah, everybody's saying and doing it, so you jump on the band wagon... and guess what... you get the same results as they get. Maybe it's a comfort to know that you're not the only one who played the...
