Craig Garber

How To Get Even With Starbucks!

I am not a patient man. Nor am I overly devious. So although I haven't personally experienced the following hijinx, I have watched a guy I know go through this ritual, several times. Plus, I hate Starbucks coffee. It's way too "acidy" and exp... Read >

How To Get To The Point In Your Sales Copy

Yesterday I was going through a 7-Step Sales Copy Overhaul with a client of mine - www.KingOfCopy.com/salescopyreview - and he was having a bit of a problem "describing" what he was selling. He couldn't seem to find the right sales copy so he could "... Read >

When To Stop Mailing To Your Prospects

David Dutton, a subscriber of mine from Nashville, Tennessee, wrote in and asked me to "touch on prospecting with direct mail" As you probably know, I love direct mail for loads of reasons, but mostly I love it because you can use it to say anythin... Read >

3 Reasons Why You MUST Use Sub-headlines In Your Sales Copy!

Yesterday, we took a look at how television has influenced American behavior, and the importance of giving your viewers, or in this case, your prospects... a "break" every once in a while when they're reading your sales letters. So, without any fur... Read >

How To Overcome Your Fear Of Success

Ever hear about someone eating something spicy, and once they get the spices down, it makes them start sweating? Well, the other day I was eating lunch with a friend of mine -- Mexican food -- and immediately after gobbling down some hot salsa, swea... Read >

How To "Predict" Your Goods And Services Will Sell...Before You Start Selling Them!

How would you feel if you got your ass kicked by a frog? Because that's what happened to the new Coldplay CD that just came out over in the UK this week -- it was immediately handed its first setback -- by a frog. Seems that neither 2 years of p... Read >

How To Tap Into Your Prospects Mind!

There are some things you really just "can't" imagine. If you're a man, you just "can't" imagine what it's like to be pregnant. If you've never had to do this before, you really just "can't" imagine what it's like to put your old pet dog down to ... Read >

How To Write Better Sales Copy: The One (And Only) Proven Method That Works!

There's an old joke that goes something like this: A man is walking down 7th Avenue in Manhattan and he asks a stranger "How do you get to Carnegie Hall?" The stranger tips his hat and politely says, "Practice... Practice... Practice." Now ther... Read >

The Right Way... And The Wrong Way... To "Close" Your Prospects

Last week I met up with an old friend of mine at one of the local cigar retailers. The store was having a little get together for their customers, which basically means they had one of the manufacturers reps there, and they featured a discount on ... Read >

When To "Dump" A Prospect -- Immediately!

There are some people who will absolutely never ever succeed. Let me tell you a little story about one of them: I was going through some feedback forms from one of my client's recent seminars. My client's a successful info-marketer in the real es... Read >

How To Kick Your Marketplace (And Your Prices) Up A Notch!

Sometimes all you need is a simple "shift" in your thinking and that missing "link" you've been needing, all of a sudden appears, clear as day. Here's what I mean: A common problem I see with clients of mine, especially my consulting clients - http... Read >

How To Be "Intimate" With Your Prospects And Customers

Tammy also happens to be a subscriber of mine, and she recently sent me in this nice note: "I just wanted to let you know that I absolutely love the way you end your emails with, "now go sell something"! It always gives me a chuckle, makes me feel l... Read >

Here's A Low-Budget Way To "Brand" Yourself!

Remember this passage from the movie, "Pulp Fiction"? In the movie, Samuel L. Jackson told you it came from the bible, Ezekiel 25:17, and it went like this: "The path of the righteous man is beset on all sides by the inequities of the selfish, and... Read >

Finally, A Little Sexual Marketing Humor!

Want to know how to use direct-response in your personal life, for your next romantic "Hook-Up"? I saw this posted somewhere on a marketing board a long time ago and I thought it'd give you a good laugh going into your weekend. You see a handsom... Read >

Revealed! Ancient Chinese Secrets To Overcoming Writers Block!

You know, some jobs just stink, and no matter how hard you try, there's just very little to no redeeming value in them. For example -- the guy who splits the peas that go into split-pea soup. That can't be too much fun, now can it? Or how about... Read >