05th November 2005
Today I'm going to be showing you a 100% legal way you can
spy on your competition, and why, if you're not doing this,
you're really missing the boat on some potentially ground-breaking
earth-shattering marketing ideas.
I'm writing today's tip from ...
05th November 2005
I am not a patient man.
Nor am I overly devious.
So although I haven't personally experienced the following
hijinx, I have watched a guy I know go through this ritual,
several times.
Plus, I hate Starbucks coffee. It's way too "acidy" and
exp...
05th November 2005
Yesterday I was going through a 7-Step Sales Copy Overhaul
with a client of mine - www.KingOfCopy.com/salescopyreview -
and he was having a bit of a problem "describing" what he
was selling. He couldn't seem to find the right sales copy
so he could "...
02nd November 2005
David Dutton, a subscriber of mine from Nashville,
Tennessee, wrote in and asked me to "touch on prospecting
with direct mail"
As you probably know, I love direct mail for loads of
reasons, but mostly I love it because you can use it to say
anythin...
02nd November 2005
Yesterday, we took a look at how television has influenced
American behavior, and the importance of giving your
viewers, or in this case, your prospects... a "break"
every once in a while when they're reading your sales
letters.
So, without any fur...
30th October 2005
Ever hear about someone eating something spicy, and once
they get the spices down, it makes them start sweating?
Well, the other day I was eating lunch with a friend of mine
-- Mexican food -- and immediately after gobbling down some
hot salsa, swea...
30th October 2005
How would you feel if you got your ass kicked by a frog?
Because that's what happened to the new Coldplay CD that
just came out over in the UK this week -- it was
immediately handed its first setback -- by a frog.
Seems that neither 2 years of p...
30th October 2005
There are some things you really just "can't" imagine.
If you're a man, you just "can't" imagine what it's
like to be pregnant.
If you've never had to do this before, you really just "can't"
imagine what it's like to put your old pet dog down to ...
30th October 2005
There's an old joke that goes something like this:
A man is walking down 7th Avenue in Manhattan and he asks a
stranger "How do you get to Carnegie Hall?"
The stranger tips his hat and politely says, "Practice...
Practice... Practice."
Now ther...
30th October 2005
Last week I met up with an old friend of mine at one of the
local cigar retailers.
The store was having a little get together for their
customers, which basically means they had one of the
manufacturers reps there, and they featured a discount on
...
30th October 2005
There are some people who will absolutely never ever
succeed. Let me tell you a little story about one of them:
I was going through some feedback forms from one of my
client's recent seminars.
My client's a successful info-marketer in the real es...
29th October 2005
Sometimes all you need is a simple "shift" in your thinking
and that missing "link" you've been needing, all of a
sudden appears, clear as day.
Here's what I mean: A common problem I see with clients of
mine, especially my consulting clients -
http...
23rd October 2005
Tammy also happens to be a subscriber of mine, and she
recently sent me in this nice note:
"I just wanted to let you know that I absolutely love the
way you end your emails with, "now go sell something"! It
always gives me a chuckle, makes me feel l...
22nd October 2005
Remember this passage from the movie, "Pulp Fiction"?
In the movie, Samuel L. Jackson told you it came from
the bible, Ezekiel 25:17, and it went like this:
"The path of the righteous man is beset on all sides by the
inequities of the selfish, and...
21st October 2005
Want to know how to use direct-response in your personal
life, for your next romantic "Hook-Up"?
I saw this posted somewhere on a marketing board a long time
ago and I thought it'd give you a good laugh going into
your weekend.
You see a handsom...
