15th November 2006
Credibility is an important factor that will be weighed by your prospects. As an IT Consultant you should be actively thinking about ways to build your credibility. Whether it is through building your credibility at the local level or going for a more nat...
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15th November 2006
Business relationships are hard to build when you are in a position where you don't know anyone yet. Perhaps you are new to town, don't know the area, or haven't joined a business organization yet. Although it seems like a chicken and an egg scenario, th...
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15th November 2006
Professional networking works. Last time we discussed five tips to improve your professional networking effectiveness. In this article you'll learn five more tips to make you a professional networking guru.
Don't let one person monopolize your time...
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15th November 2006
Direct mail post cards are a popular form of marketing for network integrators. They can be expensive though, so you need to set up your direct mail post cards correctly. Good direct mail post cards have good conversion rates, poor ones don't.
You s...
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15th November 2006
Training seminars present an excellent opportunity for you to market your IT consulting business. When you sponsor your own training seminar you raise your trust and credibility with potential customers. The added bonus is that you reach a large amount ...
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15th November 2006
Relationship marketing can be a really powerful way to grow your business. And it's a really great way to meet key business owners and leaders in your community by getting active in these organizations. But you won't get to relationship marketing if you...
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15th November 2006
Business organizations are a great place to do some relationship marketing. By joining business organizations you meet key business owners and leaders in your community. By getting active in these business organizations you can use relationship marketi...
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15th November 2006
Business contacts are the people you have in your network. These people are all important to your growing business. You need to build and develop relationships with your business contacts in order to move your business forward and expand your customer b...
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15th November 2006
Performance metrics in the area of networking are those measurements that will tell you whether your efforts are resulting in business. Networking and relationship marketing are time intensive so you want to spend that time wisely. Performance metrics a...
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26th October 2006
Phone support is an area where many new IT consultants lose their shirts. They want to offer high quality service so they make phone support part of their service contract. The problem is they end up giving away the phone support for free.
When you a...
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26th October 2006
Computer maintenance contracts are one area of your business where you may want to consider using a price-fixed model. Time and materials pricing is almost always going to be better for you, but many clients respond well to fixed price computer maintenan...
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26th October 2006
Fixed prices are often attractive to clients, but are they sustainable for the profitability of your computer business? When we start looking at fixed prices and ongoing computer maintenance the answer is, "maybe."
If you offer a fixed price for ong...
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26th October 2006
Pricing strategy is like walking a tightrope: price too low and you lose money that is rightfully yours; price too high and you lose business. Without knowing how to bill and what to charge, you risk looking like an amateur to the prospects that you des...
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10th October 2006
Business agreements with other IT companies can be an excellent way to secure high quality referrals. When you are dealing within a B2B context, the referrals you get from non competing IT businesses tend to be ones that will turn into long term service c...
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10th October 2006
Computer business software is an area where many new network consultants get overwhelmed. There are so many great products out there that it is hard to decide which computer business software to invest your time and money in.
You want to be able to ...
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