17th March 2006
As search gets smarter, tricks get cheaper and we get nearer to coming full circle to an original goal of Internet search: that content is, indeed, king. It cuts across the grain of some notions we've held in the industry for some time, that there are sh...
17th March 2006
The issue of Internet privacy rights in America has been a hot topic of late. The latest flashpoint was a showdown in San Jose, CA pitting the Department of Justice against the giant search engine Google. Essentially, the Department of Justice wants to ...
06th March 2006
Could the Sports Illustrated Jinx, where teams and athletes featured on the cover famously flounder soon after publication; have spread to their fellow Time, Inc. weekly Time Magazine? This week the boys from Google are gracing Time's cover and from thei...
06th March 2006
On Demand! We want it here, we want it now. Hell, we want it yesterday. Considering the instantaneous nature of the Information Age, these requests are reasonable to make of any technical solutions provider. This is especially true, if not exclusively so,...
06th March 2006
It was the mid 1990's and, being a fresh college graduate, I was talking shop with friends in the middle of the night in a half empty bar. The stranger beside us let us know that he was an executive from CBS even though no one had asked. Apparently our ...
13th February 2006
I still remember the thrill of my father bringing home our first VCR. The features were dizzying – would it really record television shows in the middle of the night when we were fast asleep? Finally, just what we needed! Or did we?
Sadly, we...
13th February 2006
From tiny acorns grow mighty oaks. Like weblogs (blogs) before them, video blogs (vlogs) are emerging from a tightly knit online community and entering into a more mainstream Internet fare. Our consulting team at ICMediaDirect.com is working with more a...
13th February 2006
The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or "blogs", are a great, cost-effective way to engage customers, fellow professionals, or merely the curi...
02nd February 2006
In November I wrote an article and referenced a trip that ICMediaDirect.com's VP of Business Development, Diana Lee, took to China. She participated in Shanghai's inaugural ad:tech conference. It was a great trip and our company's ties with China are st...
27th January 2006
New York, NY. – November 18, 2005 – ICMediaDirect.com (www.icmediadirect.com), a full service online advertising agency, announced today the launch of its search division. Over 14 million searches generate daily within the network of the New York/Washing...
27th January 2006
As an employee of an online advertising agency, ICMediaDirect.com, I've got a sweet vantage for observing the latest online retail numbers tumble in - and they're spectacular. Third Quarter online retail sales were up almost 27% from the same period last...
26th January 2006
On Tuesday, December 20th a key component of New York City's infrastructure gave out in the way of a massive transit worker strike and left most of ICMediaDirect.com's staff stranded along with millions of others in Brooklyn, Queens, Long Island and elsew...
20th January 2006
How Search Engines Have Changed Public Relations
When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age becau...
14th January 2006
While we're using search marketing to bring the advertiser to the interested query at ICMediaDirect.com our iconic locale, the Empire State Building, brings the outlandish to our doorstep. It wasn't a man in an ape suit that startled me at lunchtime two ...
14th January 2006
Recent online successes have been driven by that cost-effective means of advertising known as search: the true modern marketing wonder whose impact is seen in almost all daily online activity. Almost all online ad companies, including ICMediaDirect.com, ...
