S. Housley

ABC's of Web 2.0

Web 2.0 is a perceived transition of the Web to web-based applications. Web 2.0 is the next generation of technology solutions where interactive content is the norm. There is no agreement on exactly what Web 2.0 means. Depending on who you are speaking... Read >

Webmaster Toolbox

Here is a collection of what we consider "must have" tools for webmasters. These tools will benefit any webmaster, both novices and experts alike. Arm yourself with these tools in order to achieve a more professional online presence. 1. Custom 404 Page... Read >

Social Bookmarking Primer

Social media is the Internet's version of viral messaging and marketing. Social media can be used to disseminate news or information, as well as to attract attention. There are a wide variety of social media channels and networks available. Social netw... Read >

What Exactly Is Podcasting

The term "podcast" was initially used to reference an RSS feed that contained audio files in the item's enclosure field. The meaning of podcasting has since expanded, and now refers to RSS feeds that contain all types of media, including audio and video, ... Read >

Unusual Things May Influence Ranking

You may not realize the impact the following items have on your search engine ranking but they are worth considering when developing a plan for your website. While Google provides a whole host of great tools, their motivation may be more selfish than you ... Read >

Brand Building Is A Journey

Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers. A brand marketer attempts to manipulate brand awareness by associating traits they would like consumers to associate w... Read >

Find Job Opportunities Using RSS Feeds

In addition to actually seeking a job, there are also other valid reasons to monitor the job market. Perhaps you are satisfied in your current position, but just want to keep an eye on new positions in a specific sector. Perhaps you are just curious to kn... Read >

Where Do You Find Ideas for Podcasts?

You should not have to look far to find content or new ideas for your podcast show. Look to your daily sources to find fodder and ideas for new podcasting segments. 1. News Both online and offline sources, from the Associated Press to CNN, contain a d... Read >

Offline Advertising For Online

Internet marketing has become so successful that many web marketers neglect other marketing opportunities. Offline channels can boost your online traffic and business. Used effectively, traditional advertising vehicles remind customers to visit your site.... Read >

Good Things To Social Bookmark

It can be tricky to predict what content will perform well on social bookmarking websites. The interests of our democratic populace are widespread and constantly changing. Webpages, podcasts, and images which are deemed more newsworthy, humorous, or intri... Read >

Royalty Free Stock Photography

What Is Royalty-Free? Royalty-Free refers to material that may be used for profit without paying royalties to the original creator. What Is Stock Photography? Stock photos are existing images that can be purchased and licensed for commercial or p... Read >

Effective Podcast Tips

Many people assume that podcasting is all about audio and fail to acknowledge the writing behind the show. Skilled communicators understand the type of planning required in order to pull off a clean final product. The most memorable and effective podcasts... Read >

ABC's of Search Engine Optimization

Follow the ABC's of search engine optimization: A - Alt Tags All images should include ALT tags. The ALT attribute in HTML is used for three main reasons: the ALT tag provides further details about an image or hyperlinked graphic, the ALT Tags enhance... Read >

Search Engine Optimization Resolutions

Search engine optimization is a process, one that must always be revisited and adapted as search algorithms are changed by the search engines. Because SEO is a constant process, it is often pushed to the bottom of the "to do list" of marketers. Be that as... Read >

Reflections for 2008, Predictions for 2009

2008 was a year filled with great triumphs and a year scarred by deep sorrow. What 2008 was not, was a peaceful year, and whether the world is a better place, for having endured is unclear. Russia's invasion of Georgia has chilled Russia's relations wi... Read >