Scott White

How Can a Small Consumer VoIP Provider Survive?

There is a lot of buzz about VoIP Internet phone service. On the consumer side everyone is getting a lot of exposure to Vonage commercials as well as triple play offers from Cable Companies. From a technology standpoint, VoIP is now much more mature than ... Read >

Better Youth Baseball Gloves

A good ball glove can have a big effect on youth's enjoyment of playing baseball and even about whether baseball is a worthwhile sport for them to participate in. Kids could be playing many other sports, and in fact, participation in basketball and soccer... Read >

Corporate Internet Branding

The Internet is a ubiquitous Corporate communications and sales channel, however many companies are still not utilizing much of its power. That could be because of loyalties to comfortable old channels or that there aren't enough Internet marketing expert... Read >

Quality Composite Decking

Thinking of buying new home decking? You should be aware there are new, attractive alternatives to wood decks. These deck building products provide increased durability as well as extremely low maintenance. You'll appreciate the new styles and colors whic... Read >

How to select the right youth baseball glove for your child

Youth baseball leagues are up and running across North America, and around the globe. The game is very popular in Japan, Taiwan, Mexico, the Caribbean, and in South America. Millions of kids look forward to playing on their local teams. It's a chance to m... Read >

Composite Decking and Cedar Siding, Value and Appearance

If you're thinking of adding new siding or decking to your home this year, one of the key decisions you'll need to make is your choice of wood, synthetic material, or other material. You've probably heard your friends speak about cedar as their preferred ... Read >

Hiring A Branding Company 101

If your company has a good product and a hungry market for that product, you're closer to success than 90% of the rest. But to take that final step, some of the most successful companies in the world have hired a Branding Company to craft their company's ... Read >

What Is Brand Identity?

Brand Identity is a promise. One given from business to customer to expect certain things. Whether that promise involves product quality, service, price or a million other things varies from brand to brand. But the one thing common among all brands is the... Read >

Hear that knocking? That's SEO with business at your door

"What have you Googled lately?" Ask anyone that question 10 years ago, and you would have gotten a strange look. But now, Googling is a part of life. When we need something, increasingly, we search for it on the Internet. From a branding perspective, G... Read >

The makings of a marketing plan

Here's how to get a blank look from most business owners, managers and branding, marketing executives. Ask them, "What's your marketing plan?" You'll likely get an answer like this: "Well, I don't really have one of those exactly, but I am doing some c... Read >

Google's Bigdaddy about to take control

When you're a search engine that accounts for over 46% of all searches on the Internet, you are a bona fide Big Daddy. But for Google, it's more than a nickname—it's the future. For months now, the 7-year-old search engine has been testing new crawling... Read >

Defining Corporate Identity, Brand Identity & Brand Image

1. Corporate identity Corporate identity is a company's visual presence, which involves the corporate logo and design strategy for corporate marketing collateral. Corporate identity does not encapsulate brand identity, which is best defined as the soul o... Read >

Branding, Positioning and Differentiation

Why identical twins don't have identical first names Though they may look the same, they're not. Just ask their parents. Even as newborns, they could tell them apart, and as they grow up, they're distinctions become ever more pronounced. This is why we... Read >

How To Develop A Strategic Marketing Communications Plan

As Branding and marketing professionals, we have an in-depth understanding of the importance of a marketing plan. However, not everyone recognizes the benefits of investing in a strategic marketing plan prior to launching strategies and tactics that seem ... Read >

Google Takes Manhattan

Google's Internet search Branding is so strong that we forget how big a player it's becoming in the world's advertising markets. Even when we read the latest forecasts about its growing success, we tend to think exclusively about Google's online brand im... Read >