James Marriot

Becoming A Market Researcher

The job of a market researcher is interesting and profitable. Market research offers bright avenues for development to the new people entering in this field. There is no doubt about the fact that market research has bright future prospects. To become... Read >

Market Research Tools

The primary job of market researchers is to find what the consumers want and prefer. It is on the basis of the research carried out by market research analysts, that the company launches and improves the product. Market research provides the company ... Read >

What Is Qualitative Market Research?

The Internet, now-a- days is a very convenient way to conduct market research. It is one of the most flexible and convenient ways to carry out the research. It however requires flexibility and creativity on the part of the researcher to meet the demands ... Read >

Role Of Focus Groups In Market Research

Market research companies use focus groups for brand image monitoring/development, brand positioning with products and services, which are more complex and sensitive in nature. It is also used in places where qualitative data is of more importance than qu... Read >

New Avenues Opening In India As The Country Grows

The Indian economy is growing rapidly. It offers profitable opportunities to foreign investors and businessmen. Analysts say that India's year on year growth will double somewhere in 2007 and that the country might grow and develop faster than its competi... Read >

Market Research Companies

Market research companies have a lot demand in the market. The number of market research companies is increasing at a fast rate, seeing the tremendous growth in this sector. A foolproof business plan and an effective implementation strategy is what are re... Read >

India’s Outsourcing Market

India's outsourcing service provider market has shown phenomenal growth over the past few years. The meaning of term ‘outsourcing' has changed considerably in recent years. Outsourcing can be broadly defined as the process of outsourcing services ... Read >

How To Understand Your Potential Customer?

For any business to be successful, it is essential that it understands and satisfies the needs of its customers. Unless a company understands its customers, it will not be able to satisfy their needs. In order to understand the customer needs, companies s... Read >

Market Research Tips

Market research as the name suggest, is all about collecting data on the market and the consumer base. It involves gathering data on the market, in which you are a player, or which has a bearing on your business. A company will carry out a successful... Read >

Market Research & Segmentation

Market segmentation allows the company to focus on its marketing and sales program, and the prospective consumer base. If the marketing of the product is done in the correct way, then it will boost up the sales revenue of the company. Market segmentation ... Read >

Increase Profitability And Reduce Risks By Adopting Outsourcing Ethics

A company's profitability is primarily dependant upon its business relationships with its clients (which is economical in nature). Yet features like morality and ethics cannot be entirely erased from its books. Outsourcing becomes problematic if there is ... Read >

Marketing Research: A Challenge

Market research reports are required in almost every field; be it retail, information technology, insurance or energy. Market research can be defined as the planning, collection and analysis of data collected on the market. Market data helps the company t... Read >

Global Market Research Outsourcing Services from India

In recent years, increasing number of companies has adopted the trend of outsourcing services. Companies mainly utilize their funds for promotion and research, and there are only a handful of companies, which outsource services for the promotion of their ... Read >

Opportunities and Challenges in Indian Retail Banking Industry

The subject matter of retail banking is of prime importance. In recent years, commercial banks have witnessed development in the form of retail lending, all over the world. The growth in the field of retail lending is primarily because of the speedy advan... Read >

Mistakes Made By Market Research Companies

Marketing primarily involves making your prospective customers aware of your product and service. It also includes convincing the consumers to buy your product and making them aware of the benefits of using your product. In order to do this, companies oft... Read >