25th March 2006
Few webmasters relish the thought of writing tons of articles and posting them to a website, even if the articles are about personal obsessions. But in today's online marketplace, it's crucial that you have them. They give you more than an edge, they give...
25th March 2006
You've probably heard of viral marketing. It's a form of marketing that spreads in a manner similar to real viruses or email viruses – the idea is that just as it's easy to catch a cold, it's easy to catch an idea.
Viral marketing uses existing social ...
25th March 2006
The Internet is driven primarily by content.
Content is driven primarily by keywords.
New websites are designed to attract new visitors, as many as possible. By going through the steps to make certain that your content, and then your keywords, are j...
25th March 2006
When you're selling larger-ticket items – distance education, for instance – you might have a tougher time with the sell. Anyone will invest $20 in something; it's much harder to get someone to plunk down $1,000, no matter how useful the purchase will pro...
25th March 2006
Article content is crucial to drawing your audience, particularly with those niche markets hungry for specialized information. Just as critical as content, however, is making certain your articles are search engine optimized (SEO).
Search engines have ...
25th March 2006
The Internet is turning out to be a commercial engine based not on technology, but on trust. Ebay figured that out early, when it started rating vendors using its services according to how well they'd fulfilled the letter of their contracts. Most people t...
25th March 2006
It's being seen more often these days: you go to a website, but before you can do anything an opt-in form page pops up. All they want is your name and your email address, but it slows you down and annoys you. Why do these people persist in serving up thes...
25th March 2006
The most powerful marketing tool you have online when you start your business is your ranking on a search engine. That does not mean it is the only tool you have, of course; you should never slow content development down, shun link exchanges, or ignore th...
25th March 2006
As the Internet grows ever larger, a few things keep your customers returning to you day after day. One, of course, is the excellent product or service you provide. But with many products, you're only one of perhaps dozens of vendors online offering ident...
25th March 2006
Creating a body of articles on your web site is one of the best ways to get your site noticed by search engine spiders - and getting the search engine spiders to notice your web site is the best way to get it seen by your prospective customers. Ideally, i...
25th March 2006
Forums, if you haven't been to one yet, are more or less what used to be called bulletin boards. They are online discussion areas where you can post a comment and read everyone else's comment. Because forums are gathering places for people who have an int...
25th March 2006
Because of the way search engines work, links to your website from outside websites are crucial to ensuring you receive a high search engine ranking. Just a couple of links, properly set up, could make the difference between your ranking at #23 and your r...
25th March 2006
The Internet, above all, is a vast repository of data, and most data is stored in the form of text. When search engines prowl the web in search of good sites to rate highly, the only thing that will register on them is text. If your page is light on text,...
25th March 2006
How do you identify an expert these days? You can buy a legitimate-looking PhD. at any number of online "life skills for credit" phony universities. You don't see the person at the other end of most web conversations. And though you may know more about a ...
25th March 2006
So you've done everything right. You have your site up, you're constantly putting fresh optimized content on it, you're registering with the search engines – but not too often! – and you're even working on a regular newsletter.
But your site still pops...
