Sandra Martini

Productivity Buster: Mistaking Activity for Accomplishment

A former client recently contacted me about working together again and, in asking a few questions about what she's been up to, etc., I realized that for all the work she's been doing (and she works a lot), she hasn't been "done-ing" anything. Now while... Read >

Target Fixation -- Is your goal killing your business?

There are very few television shows I watch with any regularity and NCIS is one of them -- whether it's the investigative plots themselves or Mark Harmon, I can't say for sure. :-) One episode discussed the concept of "target fixation" -- a concept whe... Read >

Is your ezine going the way of the dinosaurs?

We all know why we should put out an ezine, after all, marketing gurus have forever told us "the money's in the list" and the list needs an ezine, but my question is "Why should anyone choose to get your ezine?" Let's take a look at things as they are ... Read >

Forced Continuity Programs - Are you losing clients because of yours?

You see, I've been set off once too often by business owners imposing "forced continuity" on unsuspecting clients. While this may work for months 1 and even 2, the long-term damage such business owners are inflicting on their client relationships is in... Read >

Affiliate Programs: The Truths No One Talks About

When used properly, affiliate, or referral, programs are fabulous: -> for you (the host if you will), -> for your affiliates -- after all, they get to share a great resource AND get paid for it -- and -> for your new client who may not have been ... Read >

Keeping Clients in a Down Economy: Is Giving or Taking Better for Your Bottom Line?

Times are tough. There's no doubt about it. That said, I had my best month ever in March and quarter 1 was my best quarter ever. In fact, I'm on target to surpass my 2008 revenue by June 30th. I don't tell you that to brag, I tell you so that you ca... Read >

Strategic Implementation: A direct path to your goals

While sitting outside writing the other day, I noticed a couple of finches near my birdfeeders. Those of you who have birdfeeders know that finches enjoy their own food, different from what I feed everyone else so competition wasn't the problem. The... Read >

Are you part of the hype? Why letting go is the fastest way to move forward

It's interesting how many of us are shy or uncomfortable about acknowledging where we are in our business (or life) because we think we *should* be further along than we are or that we don't measure up. I've been noticing a trend with some of my "Get A... Read >

Why more clients may NOT be the missing piece of the puzzle

How many times have you thought "If only I had more clients, all my problems would be solved"? Most businesses - regardless of whether micro, small or corporate giants - have found themselves believing that all their business problems would be solved i... Read >

Are you paving cow paths or creating super highways?

I've noticed a trend with my clients: they're either struggling to make low 6 figures (say up to $200,000) or they're at the million dollar mark and beyond. Why the marked difference in revenue? In focusing on the struggling 6-figure entrepreneur, t... Read >

Social Currency: More Than Just a Fad

Included with the current social networking and Web 2.0 (think Twitter, Facebook, Linked In, MySpace, Plaxo, etc.) craze is a resurgence of the concept of "social currency". I first heard the concept of social currency described as the "whuffie" factor... Read >

Get Real and Make Things Happen

I remember, as I'm sure you do, my parents telling me how much easier we had it than they did (after all, they probably had to walk 5 miles up hill in the snow, BOTH ways, just to get to school). :-) Given that my Dad grew up in a small town in Italy w... Read >

Social Networking: Easy Peasy Lead Generation

Everywhere you look, people are talking about Web 2.0, social networking, Twitter, Facebook, Tweetdeck or Twhirl, to name a few.There's even a whole new Twitcabulary: tweets, tweeples, retweets, twitpics, etc. which can make things seem a lot more complic... Read >

Teleseminars: The How and The Why

Teleseminars -- presentations via telephone -- are the fastest way to build your ezine list as you share knowledge with those in your target audience. Before we jump into the "how", let's discuss the different types of teleseminars and why each is a va... Read >

Creating Results, Not Resolutions in 2009

Every year millions of us diligently work on our New Year's Goals or Resolutions, determined that this year will be *THE* year, somehow different from all the rest which preceded it. We labor over writing the goals, create Vision Boards, and start the ... Read >