13th August 2006
The ideal software would be free of errors and so easy to use that everybody would be familiar with it the minute they start the application. However, this is not the case in real life.
Besides the quality of the software product, there's something el...
17th July 2006
How did shareware become so popular?
What started in the early 80's as an initiative to share free software amongst users of the newly launched IBM PCs, turned into a billion dollar industry.
The beginning of shareware
Jim Button, the creator of P...
17th July 2006
Submit shareware for higher sales
The first step to increase your shareware sales is submitting your product to the top ranked download sites and directories. You can do this yourself, but beware that it takes time and effort to get listed. The alternati...
05th July 2006
People want to see what they buy, try before they buy instead of taking your word for it and know where to turn to if something goes wrong. These are some of the things you should consider when thinking of how to sell software online and how to present it...
05th July 2006
You want to sell more software from your website? How do you make the client truly understand your product and trust it – and your company – enough to pay the price? Tips on what you should do.
Selling software online is not an easy task. How do you ma...
05th July 2006
Considered for a long time as a selling technique of young software developers, shareware is a software marketing method that starts gaining ground with big companies too.
The idea behind shareware distribution is letting clients try the software befo...
28th June 2006
Cross selling can be used as an effective tool of getting additional revenue from clients, offering them similar or complementary products. Studies show it costs four times more to gain a new customer than it does to keep an old one.
Cross selling inv...
