08th January 2005
It still amazes me. When I write copy for a company, I always ask about their target audience. I have to know who I'm writing to in order to create a message that will bring a response. But about half the time, the client is absolutely stumped about who t...
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08th January 2005
Ask Bobette Kyle about building a Web business on a small business budget, and you'll be amazed what she'll tell you about planning and coordination. By getting to the heart of the online business structure, Bobette saves small businesses lots of time and...
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08th January 2005
It's the gold medal of e-commerce. Getting that coveted sale is what every online business owner hopes and prays for daily. It's why we fight for good search engine positioning. It's why we battle with our copy, making it "just so." It's what pays the bil...
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08th January 2005
Most marketers don't give a lot of thought to the buying processes of their customers. That's a shame. Lending due attention to the buying process can have a dramatic effect on your sales.
What is the buying process? Where does your customer fall withi...
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08th January 2005
Ask successful ezine publishers what draws subscribers to their ezines, and you'll be told one very important thing. Content, content, content. However, many would-be ezine publishers focus more on selling than they do on valuable information. They turn t...
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08th January 2005
Almost everyone on the 'Net is familiar with ezine article promotion. However, Business Essentials subscriber Steve Watson (of Watson's Streetworks http://www.watsons-streetworks.com) has found a way to get some "free ink" in national paper magazines, too...
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08th January 2005
How many times a day do you see them as you surf the Web? Pop-up and pop-under windows have become a widely used marketing tool. But do they work? Are they just a nuisance, or are they really the gold mine that all the "gurus" claim?
After doing a good...
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08th January 2005
As you know, I am continually on the look out for innovative marketing ideas that bring a high return on investment. This one is truly creative! Thanks to Roosevelt Best of UK-based Naturally First and Astrology First for sharing his ingenuity - and his r...
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08th January 2005
It's funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colors, fonts, logo designs, Web site creation, USPs, and target audience analyses. But then, when i...
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08th January 2005
Marnie Pehrson may not be well known for driving traffic to Web sites, but she should be! Her ability to get literally hundreds of thousands of page views a month is simply astounding! (NOTE: I said "page views," not "hits." BIG difference!) I had to ask ...
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08th January 2005
The FAQ page... a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites I've visited use this page as a sales tool.
Did you ...
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08th January 2005
It's about 7:00am and time to start my day. While my exact routine varies, one of the first things I always do is check email. As the flood rolls in, I have my finger poised on the delete button... aimed and ready to fire. But then something catches my ey...
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08th January 2005
We all wish we could have ultra-responsive mailing lists, don't we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while we always DO want to provide good, solid information for our reade...
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08th January 2005
It seems to be a phenomenon. You try Google AdWords Select, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up. It doesn't have to be that way.
There are two primary factors to succeeding at Google AdWords. Th...
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08th January 2005
We are all so inundated with advertising these days that we barely take note any more. Statistics show that it takes an ever-climbing number of impressions before our customers take note of us, too. The quest for new, attention-getting mediums is one that...
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Most buying decisions are emotional. Your ad copy should be, too! Karon is President & CEO of Marketing Words, Inc. who offers targeted copywriting, search engine copywriting, and ezine article writing. Subscribe to Karon's free ezine at http://www.marketingwords.com/ezine.html or visit her site at http://www.marketingwords.com. You can also learn to write you own powerful copy at http://www.copywritingcourse.com .
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