10th October 2007
Everyone prefers getting a recommendation for a product or a service. It means they don't have to do the research themselves, or find out whether or not it's for them through trial and error, shouldering all the risk. For example, if you're looking for a ...
04th October 2007
Are there ezines that you receive that you just can't wait to read? I know I have 3 or 4 that I read as soon as they hit my inbox, and others that I print and put in my "reading box" next to my desk.What do you think makes me want to read those few right ...
21st September 2007
Do you often attend in-person events, such as workshops, networking breakfasts, and seminars, and as you speak with people you collect a handful of business cards, but then you don't know what to do with them?Of course if someone's expressed an interest i...
28th August 2007
Taking my struggling consulting business online and following the business model I now do turn everything around for me, financially and otherwise. So when I started hearing from my mentors that I might want to add some offline marketing tactics back into...
15th August 2007
When I first went into business for myself six years ago as a marketing and public relations consultant, I struggled with setting my fees. Even though I had been making a good salary working for someone else in this capacity, at first I found it difficult...
10th August 2007
Do you do everything yourself when it comes to running your business? Or are you like me I used ot be and find it difficult to delegate to others, at least sometimes? Do you think you don't have the money to hire help? Well, I'm going to show you how hiri...
07th August 2007
Have things slowed down for your business now that the warmer months are upon us and people are on vacation or otherwise taking a break from their usual routines? Use this downtime to focus on getting your business ready to rock for the fall by implementi...
07th August 2007
Building a responsive, high-quality list of email subscribers is the key to leveraging your marketing time and increasing your income. Here's 6 specific ways to show you how:
1. Don't Hide Your Opt In Form
Don't make your website visitors search f...
21st July 2007
Is your website producing leads for you or is it just sitting out there in cyberpace looking pretty? Obviously, you want your website to work for you to generate leads and make sales, not just be a pretty brochure for your business.
Here are 5 simple w...
01st July 2007
If you're currently using an ezine as a way to build your list, and you're frustrated with the trickle of new subscribers you get each month, then you'll want to seriously consider using co-registration as a way bump those numbers up significantly. My own...
16th June 2007
If your business just doesn't seem to be growing or it feels a bit like you're pushing string when it comes to your marketing efforts, this conversation might sound both familiar and a bit uncomfortable:
Me: "Have you picked yet?"
Client: "Picked wh...
06th June 2007
I'm six months pregnant and I did something recently I should have done months ago - I had a prenatal massage. Ahhh..... heaven. I've had this ongoing pain in my shoulder (on the side I carry my 2-year-old daughter, go figure) and it hurt to do pretty muc...
01st June 2007
Clients often ask my opinion about whether or not I think something (a new product, a certain price point, a sales page) will work for their business online. My typical response?
"Test it and see!"
The beauty of working online is that we can easily...
24th May 2007
Basically, there are two things that must be in place before any of your offerings can be successful (read: profitable). One is that it must be designed for a niche. So, there must be a group of people who you are targeted to offer your product/program/se...
17th May 2007
More and more often, clients have been asking me, "how do you get it all done, Alicia?"
"I don't know you how do it, Alicia...with a little one running around and so few hours in the day to actually focus on your work. Somehow you manage to write your ...
