Alicia Forest

3 Ways to Increase Your List Numbers From In-Person Events

Do you often attend in-person events, such as workshops, networking breakfasts, and seminars, and as you speak with people you collect a handful of business cards, but then you don't know what to do with them?Of course if someone's expressed an interest i... Read >

5 Simple Steps to Adding Offline Marketing to Your Online Business

Taking my struggling consulting business online and following the business model I now do turn everything around for me, financially and otherwise. So when I started hearing from my mentors that I might want to add some offline marketing tactics back into... Read >

Leverage Your Time & Talent to Help More People & Make More Money

When I first went into business for myself six years ago as a marketing and public relations consultant, I struggled with setting my fees. Even though I had been making a good salary working for someone else in this capacity, at first I found it difficult... Read >

Increase Your Bottom Line by Hiring Help

Do you do everything yourself when it comes to running your business? Or are you like me I used ot be and find it difficult to delegate to others, at least sometimes? Do you think you don't have the money to hire help? Well, I'm going to show you how hiri... Read >

8 Ways to Grow Your Business During a Summer Lull

Have things slowed down for your business now that the warmer months are upon us and people are on vacation or otherwise taking a break from their usual routines? Use this downtime to focus on getting your business ready to rock for the fall by implementi... Read >

6 Ways to Optimize Your Opt in Page

Building a responsive, high-quality list of email subscribers is the key to leveraging your marketing time and increasing your income. Here's 6 specific ways to show you how:1. Don't Hide Your Opt In FormDon't make your website visitors search for the opt... Read >

5 Simple Steps to a Website that Makes Sales

Is your website producing leads for you or is it just sitting out there in cyberpace looking pretty? Obviously, you want your website to work for you to generate leads and make sales, not just be a pretty brochure for your business. Here are 5 simple w... Read >

How to Triple Your Subscriber Rate Using Co-Registration

If you're currently using an ezine as a way to build your list, and you're frustrated with the trickle of new subscribers you get each month, then you'll want to seriously consider using co-registration as a way bump those numbers up significantly. My own... Read >

5 Keys to a Viable Niche

If your business just doesn't seem to be growing or it feels a bit like you're pushing string when it comes to your marketing efforts, this conversation might sound both familiar and a bit uncomfortable: Me: "Have you picked yet?" Client: "Picked wh... Read >

5 Real-Life Lessons in How to Get More Clients

I'm six months pregnant and I did something recently I should have done months ago - I had a prenatal massage. Ahhh..... heaven. I've had this ongoing pain in my shoulder (on the side I carry my 2-year-old daughter, go figure) and it hurt to do pretty muc... Read >

How to Do a Simple Split Test to Increase Your Sales

Clients often ask my opinion about whether or not I think something (a new product, a certain price point, a sales page) will work for their business online. My typical response? "Test it and see!" The beauty of working online is that we can easily... Read >

How to Use Teleseminars to Find Out Exactly What Your Niche Wants

Basically, there are two things that must be in place before any of your offerings can be successful (read: profitable). One is that it must be designed for a niche. So, there must be a group of people who you are targeted to offer your product/program/se... Read >

Time Management for Busy Businessowners

More and more often, clients have been asking me, "how do you get it all done, Alicia?" "I don't know you how do it, Alicia...with a little one running around and so few hours in the day to actually focus on your work. Somehow you manage to write your ... Read >

Need-to-Know Info for Your Email Lists

Whether you're publishing an ezine, sending an ecourse, posting to a blog, or building an email list of clients and customers in another format, there are a few things you need to know to make sure that you're complying with the legal aspects of sending e... Read >

Using Pain or Pleasure in Your Marketing

One recent afternoon as I was driving around running errands, I tuned into a local radio station that was hosting a radio-thon to raise money for St. Jude's Children's Research Hospital. When the DJ said, "Think about what your healthy child is doing righ... Read >