S. Housley

When Requesting Links

When Requesting Links By Sharon Housley Link building is an important aspect of search engine optimization. Search engines view a link as a vote of confidence in a website or webpage. The more links from related sources the greater the webpage's impor... Read >

Logo Concepts

A logo concept is more than just an affinity for a specific character. Logos represent a company's brand, and as a result, serious thought and consideration should be put into your logo. Before hand be sure to consider, how the logo will represent your or... Read >

Best Search Marketing Blogs

Attempting to stay current on the latest search engine algorithm changes or search optimization tactics can be overwhelming for webmasters attempting to juggle it all. With this in mind, we've put together a list of the industry's best Search Marketing bl... Read >

Directory Submissions That Matter

Directory Submissions That Matter By Sharon Housley Links from different directories have different values. A webmaster's time is limited, and most webmasters want to get the biggest bang for their bucks. So where should they start when it comes to di... Read >

Four Kinds of Links

Links are an important component in an online marketing campaign. Websites usually need a significant number of quality links to perform well in organic search rankings. Once upon a time, high-quality links were plentiful. But with the growth of the web, ... Read >

Staying Ahead of the Competition

Staying Ahead of the Competition By Sharon Housley Staying ahead of the competition can be an on-going struggle. While it is not healthy for a company to focus too much time and attention on the competition, it is important to stay abreast of what you... Read >

Business Mistakes to Avoid

Small businesses and entrepreneurs often repeat the same mistakes. If you are an entrepreneur, the following is a list of critical mistakes to avoid in your new venture: 1. Promising The World Entrepreneurs will commonly make bold promises that a... Read >

Deal of the Day Websites

With the economy in a questionable state, everyone is looking for a good deal. Savvy business owners have jumped at the opportunity to carve out a niche for themselves in the struggling economy. Coupon and Deal-Of-The-Day websites have become extremely po... Read >

Why You Should Use Web Templates

Web templates expedite the process of setting up a new website. The idea behind a web template is that it will save time with the creative design and layout process. In the business world, time is money; hence, using templates can save money. It can be... Read >

Innovative Ways to Market

Marketing is a three-syllable word that seems so simple, yet encompasses so much. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Mark... Read >

Take Website Usability to the Next Level

Website usability is more than just a good navigational structure. A large number of people have visual or hearing disabilities, so you should design your website in ways that allow those with either minor or significant impairments to view and navigate y... Read >

Reaping the Podcast Rewards

Getting started with podcasting is a relatively inexpensive venture. The equipment and software required for podcasting is inexpensive for a business contemplating podcasting as a new marketing and communication adventure. Required Equipment 1. A Co... Read >

The Traits Of A Perfect Link

Webmasters are given the advice that they must attract links, but the key is not just to attract links... they need to attract good links. But what is the perfect link? The search for the perfect link need not be a quest in vain. Consider the following wh... Read >

How Do You Overcome Google's Filters

Google tends to not rank new domains. In an effort to deter spammers from generating new websites, Google has implemented filters for new websites, which means that it can be a challenge for a new website to rank in Google's organic search results until t... Read >

Blog Posts That Get Attention

Blogs are now a dime a dozen, and bloggers need to make their blog posts stand out. Developing a blog following is not as easy as it once was. Learn how to write blog posts that attract readers and retain their attention. Follow these guidelines to cultiv... Read >