Marketing Expert

Marketing ROI: Make Sure Your Marketing is Making Money

Today, if you ask any marketer what his biggest challenges are you will no doubt here Return on Investment (ROI) at the top of their list. With competitive pressures, businesses more focused on profitable growth, and an increased need to do more with les... Read >

Expanding Your Resume: The Curriculum Vitae

By their very definition, resumes are supposed to be brief summaries of your skills and abilities: short, but attention-grabbing. A great resume uses keywords and catch phrases to highlight your accomplishments and abilities and if done well, is your tick... Read >

The Importance of Keeping Your Resume Updated

Whether or not you're on the hunt for a new job, keeping your resume up-to-date is important. There's nothing worse than scrambling to come up with an accurate and interesting resume when you have two days to make the submission deadline for a job opening... Read >

Pricing Your Products and Services for Ultimate Growth

One of the most challenging things you can do as a marketing professiona, entrepreneur, or business owner is to price your products appropriately. Often times, individuals have no real strategy for pricing products or understand the perceived value that p... Read >

Web 2.0 - What You Need to Know

By now you've heard the term "Web 2.0"... but what does it mean and why is it important for all marketers? Here's a quick explanation and my thoughts on the importance of the Web 2.0 movement. "Web 2.0" is a weird phrase. It began as the name of a conf... Read >

The Art of the Resume

Step One: Targeting Your Career & Audience In order to maximize the impact of your resume for your targeted audience â€" the hiring managerâ€" you must have a clear idea of what you want to accomplish. Pinpoint Your Goal Before you begin, ask yourse... Read >

Please Hire Me - Writing a Resume that Gets Results

Those in the Web business know that optimizing a site page is essential to getting it on the search-results lists of major search engines like Google. Nowadays, with the combined impact of online resume-posting and the increasingly prevalent use of scanni... Read >

Scannable Resume Design

The Basics Place a call to your favorite store or bank, and you're usually dealing with voicemail and automated menus, rather than a real person. The same is now true when you send your resume to the HR department of major corporations (and even some s... Read >

A Step-by-Step Guide for Acquiring Competitive Information

Collecting information about your competitors makes good business sense. However, you must do so in an ethical and reasonable way. Competitive intelligence from public sources, customers, and third parties can help businesses anticipate market opportuniti... Read >

How to Increase Web Traffic

To succeed on the Internet, you must learn how to increase web traffic. Without getting targeted visitors to your website, you don't stand a chance of selling your products or services to any large degree. There are a variety of tactics, tools, and resour... Read >

5 Secrets of the Most Successful Blogs

Blogs are becoming more and more popular. If you don't already have a weblog of your own, you've at least posted a comment to one, read one, or heard the term used in everyday conversation. You may also have noticed that only a small number of blogs a... Read >

Create an RSS Feed for Your Website Step-by-Step

Syndicating your own website content is a great way to provide information to your readers with little or no effort. Using RSS, your updated content is delivered to individuals who have subscribed to your feed automatically. In this article, I'll briefly ... Read >

7 Strategies Guaranteed to Increase Your Alexa Ranking!

After spending two years building my own website, I was very disappointed that my Alexa ranking was still higher than one million. Alexa ranks each website based on the number of visitors it receives. The top ranked website, Yahoo! has an Alexa rating o... Read >

What are Affiliate Programs?

Are you looking for a simple explanation of affiliate programs? If so, this article will tell you everything you need to know about affiliate programs and making money on the web. Simply put, affiliate programs allow individuals promoting specific produ... Read >

Start Your Own Blog in 3 Easy Steps

By now you've probably heard of blogs or even considered starting one of your own. Weblogs provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines te... Read >