12th February 2006
When you're a search engine that accounts for over 46% of all searches on the Internet, you are a bona fide Big Daddy. But for Google, it's more than a nickname—it's the future.
For months now, the 7-year-old search engine has been testing new crawling...
10th February 2006
1. Corporate identity
Corporate identity is a company's visual presence, which involves the corporate logo and design strategy for corporate marketing collateral. Corporate identity does not encapsulate brand identity, which is best defined as the soul o...
09th February 2006
Why identical twins don't have identical first names
Though they may look the same, they're not. Just ask their parents. Even as newborns, they could tell them apart, and as they grow up, they're distinctions become ever more pronounced. This is why we...
05th February 2006
As Branding and marketing professionals, we have an in-depth understanding of the importance of a marketing plan. However, not everyone recognizes the benefits of investing in a strategic marketing plan prior to launching strategies and tactics that seem ...
04th February 2006
Google's Internet search Branding is so strong that we forget how big a player it's becoming in the world's advertising markets. Even when we read the latest forecasts about its growing success, we tend to think exclusively about Google's online brand im...
03rd February 2006
Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here's the brilliant re-positioning they came up with (and it pr...
