22nd September 2008
Do you need to get more clients? Are you trying to get your first client? Is your marketing budget equivalent to the cost of a Happy Meal?
The following tips and techniques are not hidden secrets by any means, but they are some of the most overlooked w...
19th September 2008
Several years ago, I purchased a "system" geared towards getting new clients -- it was very comprehensive and well-written. Until I got to the last chapter on setting up processes and systems for marketing. There was a chapter title page, followed by blan...
16th September 2008
You ordered a glass of wine and two bottles of water. The bill came to US $40 Are you shocked? Horrified?
I recently came across a receipt from my trip to Italy last year and, rather than cringe in pain when seeing that receipt again, I smiled at the i...
16th September 2008
I recently needed to contact a vendor regarding a delivery question. Without naming names, I can tell you that the vendor is a small business and I do a not-insignificant amount of business with them.
The person who answered the phone (not the owner) s...
12th September 2008
Many business owners are confused about what exactly an autoresponder is. . .and what it isn't.
An autoresponder is a piece of software -- either standalone or as part of something larger like a shopping cart -- which AUTOMATICALLY sends an email, or a...
12th September 2008
I often talk about implementing systems in your business to keep everything running smoothly. Lots of people talk about systems and processes, but very few actually explain what that means.
Last week, I was *out* of the office for 5-6 days recovering f...
08th September 2008
Many businesses spend thousands of dollars branding everything they do to create a familiarity with their prospects and customers and yet, sadly, miss the boat completely when it comes to their service.
In the last week, I experienced each of the follo...
08th September 2008
A few days ago, my assistant was looking into toll free number services. After researching the websites of two companies, she called in frustration:
- The websites were a jumble of confusing facts and figures.
- When she called the companies, she go...
08th September 2008
You've worked for months to create the perfect ebook. It includes the answer to every possible question your audience could have. You've created a sales page.
You even offered a discount and threw in a ton of bonuses.
So why aren't they buying?
D...
05th September 2008
In the beginning, when you're writing your newsletter and repurposing your articles in order to continuously grow your list, things are great.
You go to bed, wake up and find you have new ezine subscribers. It's a wonderful feeling (almost as good as w...
05th September 2008
Do you remember the day you worked for a company -- large or small, it doesn't matter -- and dreamed of owning your own business?
"I will be *the boss*", you thought.
"I will come and go as I please and make my own hours", you thought.
"I will be...
05th September 2008
As a business owner, do you find yourself needing to write more and more? You've probably heard that you should be writing articles to promote your business (and it is a great, no cost way to promote!), but may be leery of starting. Here are 7 tips to get...
02nd September 2008
There are thousands of ways to build your ezine, subscriber, mailing list. . .some expensive and many not.
Today I want to cover the Top 4 ways I built my list. Each of the following items can be done without spending a dime.
1. Public Speaking
P...
02nd September 2008
The book "Who Moved My Cheese" by Spencer Johnson and Kenneth Blanchard is a 98-page look at the various ways that we react to change. In the book, there are two mice and two mice-size humans and we see how each reacts when their cheese has been moved -- ...
13th August 2008
According to Wikipedia,
"RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts. Consumers of RSS content use special browsers called "aggregators" to watch for new content in dozen...
