08th January 2005
So often we hear of individuals who get exceptional returns-on-investment from their advertising campaigns. However, what we don't often hear are the intimate details of how these people work their strategies. Marketer Diane Hughes has agreed to give us t...
08th January 2005
Depending on who you ask, you can receive two dozen different answers as to what factors will get you that coveted #1 spot on your favorite search engine. However, the proof is in the pudding, as the saying goes. Well, my pudding has bubbled and boiled an...
08th January 2005
You've seen them a hundred times. Those lists that copywriters use within their sales letters that tell you what the product or service offers. They might say something like:
THE most important (and most overlooked) aspect of copywriting
The 4 person...
07th January 2005
I was talking with a group of business associates the other day and one question popped up that was of particular interest. "Is everyone finding that sales come MUCH slower these days?" The answer from all on the call was a resounding yes! The next questi...
07th January 2005
Kevin Clark ("Mr. Entrepreneur") is a high-energy champion for those who want to start a business or get more profit out of their business. He's a regional winner of the prestigious Entrepreneur Of The Year Award and was inducted into the Entrepreneurship...
07th January 2005
When you mention the word "branding" most people automatically think of USP (unique selling proposition). The overall - and incorrect - perception of a brand is that it simply consists of the statement you use to define what you do. Slap your USP on every...
07th January 2005
Have you ever wondered how to get out of a "sales slump"? I think all of us have! One of the most common things we, as small business owners, allow ourselves to suffer through is "narrow mindedness". We have thoughts about what our product/service is, wha...
07th January 2005
When I first began my online business, I honestly thought that the moment I uploaded my Web site to the host it would magically appear on every search engine in existence. Some of you are giggling. Others are saying, "You mean it doesn't"? No... it doesn'...
07th January 2005
How many times have you heard the old adage, "The customer doesn't want a drill, he wants a hole in his wall"? While I may disagree with parts of that phrase, one thing is for sure... if you want to increase your advertising effectiveness, you have to sto...
07th January 2005
When you say the word "branding", most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we're about to find out. What is branding? Is it just for "big boys"? And how the heck do you create one, anyway? ...
07th January 2005
Whether you know the term or not, you've probably seen "inflatables" many times before. These are the gigantic balloons that are shaped like company logos, mascots, characters or symbols. They hold some real power when it comes to promotion and almost alw...
07th January 2005
Todd Brabender of Spread The News Public Relations was kind enough to answer some burning questions most small business owners have about public relations, press releases and gaining media attention.
As a nationally recognized TV producer/reporter, Tod...
07th January 2005
I received an email from a prospective client the other day. It was disturbing. The message stated, "...my customers aren't buying and I don't know what they want anyway. I'm adding new product lines all the time but nothing seems to work." I could feel h...
07th January 2005
Who of us hasn't written advertising copy that we thought was great only to find out it flopped big time? Why? When you wrote it, it seemed very persuasive. You included lots of benefits and even gave a money back guarantee. It got YOU up and moving so wh...
07th January 2005
When trying to sell advertising (in your ezine, on your site or for other applications) you'll often get the response, "Send me your media kit and I'll look it over." That sentence usually strikes a note of anxiety in most small business owners. I think t...
