09th May 2007
Creating a profitable business online is a process, just like creating any other business. Regardless of what it is that you're offering, your cash flow is based on your sales. Once you know and implement the online business sales cycle (which anyone can ...
02nd May 2007
Whether you're publishing an ezine, sending an ecourse, posting to a blog, or building an email list of clients and customers in another format, there are a few things you need to know to make sure that you're complying with the legal aspects of sending e...
25th April 2007
One recent afternoon as I was driving around running errands, I tuned into a local radio station that was hosting a radio-thon to raise money for St. Jude's Children's Research Hospital. When the DJ said, "Think about what your healthy child is doing righ...
18th April 2007
After you've worked hard to put your product or program together, and spent the time and effort to write a compelling sales page for it, you don't want to lose your potential customer or client right at the moment they are sitting there with credit card i...
11th April 2007
One of the most effective ways of getting people to discover and try your products or services is by offering a Free Taste - which is just that, a taste of what it is that you offer. Free Tastes come in many forms: an ezine, an ecourse, an audio program, ...
04th April 2007
There are a two main reasons why I think small business owners like you and I need to learn how to write our own effective copy. One is because it's one of the most expensive tasks to outsource and the other is that no one knows your business better than ...
01st April 2007
On two different teleseminars this week, the same question was asked:
"Where do I start? With an ezine, a website, a blog, or what?"
The answer is - it depends. It depends on where you are at in your business building efforts. But after hearing th...
29th March 2007
(excerpted and revised from my Polished, Planned & Prepared Program)
This is one of my favorite parts of the program. I love defining goals because I know that the simple act of writing them down increases the likelihood of actually achieving them by 7...
27th March 2007
Unfortunately, when it comes to your website, the "if you build it, they will come" strategy just doesn't work. Fortunately, there are many ways to drive high-quality traffic to your website for little to no cost. The following 5 strategies will show you ...
27th March 2007
Ever sit down to write an article for your ezine and be at a loss as to what to say? It happens to the best of us, so I thought I'd share some of the ways that I get unstuck when that happens to me.
1. Offer Your Client Success Stories
You'll see me i...
28th February 2007
If you're reading this ezine, it's likely that you've participated in a teleseminar, whether it be mine or one of my colleagues. You've probably been on some that have been very good, where you got tons of really valuable information. And you may have fou...
28th February 2007
Let's get something out of the way right now:
You might be afraid to choose a niche for your product or service. I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true. Believ...
22nd February 2007
Did you take some time this past week to think about and perhaps even write down your resolutions for 2007?
To be honest, I'm not exactly a fan of resolutions - really, what's so different about December 31 than January 1 that's going to make a dramat...
22nd February 2007
One of the biggest shifts that came for me in building my own successful business was learning about - and implementing - what I call my Marketing & Product Funnel.
You know what a funnel looks like, right? It's wide and the top and tapers down to a na...
22nd February 2007
If you're running an online business, you know that your list is your most important asset. And regardless of whether you're just starting out or not, if you lose a chunk of your subscribers because even just one of your emails gets flagged as spam, it's ...
