05th March 2007
By now you've heard the term "Web 2.0"... but what does it mean and why is it important for all marketers? Here's a quick explanation and my thoughts on the importance of the Web 2.0 movement.
"Web 2.0" is a weird phrase. It began as the name of a conf...
05th March 2007
There are a number of basic marketing fundamentals that everyone needs to know in order to generate attention, interest, desire and action among prospects. But to be successful in today’s competitive environment, you need more than a basic understanding...
02nd March 2007
Step One: Targeting Your Career & Audience
In order to maximize the impact of your resume for your targeted audience — the hiring manager— you must have a clear idea of what you want to accomplish.
Pinpoint Your Goal
Before you begin, ask yourse...
01st March 2007
Those in the Web business know that optimizing a site page is essential to getting it on the search-results lists of major search engines like Google. Nowadays, with the combined impact of online resume-posting and the increasingly prevalent use of scanni...
27th February 2007
The Basics
Place a call to your favorite store or bank, and you’re usually dealing with voicemail and automated menus, rather than a real person. The same is now true when you send your resume to the HR department of major corporations (and even some...
04th January 2007
Collecting information about your competitors makes good business sense. However, you must do so in an ethical and reasonable way. Competitive intelligence from public sources, customers, and third parties can help businesses anticipate market opportuniti...
17th November 2006
To succeed on the Internet, you must learn how to increase web traffic. Without getting targeted visitors to your website, you don't stand a chance of selling your products or services to any large degree. There are a variety of tactics, tools, and resour...
17th November 2006
cceed on the Internet, you must learn how to increase web traffic. Without getting targeted visitors to your website, you don't stand a chance of selling your products or services to any large degree. There are a variety of tactics, tools, and resources y...
15th November 2006
Blogs are becoming more and more popular. If you don't already have a weblog of your own, you've at least posted a comment to one, read one, or heard the term used in everyday conversation.
You may also have noticed that only a small number of blogs a...
09th November 2006
Syndicating your own website content is a great way to provide information to your readers with little or no effort. Using RSS, your updated content is delivered to individuals who have subscribed to your feed automatically. In this article, I'll briefly ...
20th October 2006
After spending two years building my own website, I was very disappointed that my Alexa ranking was still higher than one million. Alexa ranks each website based on the number of visitors it receives. The top ranked website, Yahoo! has an Alexa rating o...
19th September 2006
Are you looking for a simple explanation of affiliate programs? If so, this article will tell you everything you need to know about affiliate programs and making money on the web. Simply put, affiliate programs allow individuals promoting specific produ...
18th September 2006
To succeed on the Internet, you must learn how to increase web traffic. Without getting targeted visitors to your website, you don't stand a chance of selling your products or services to any large degree. There are a variety of tactics, tools, and resour...
08th September 2006
After spending two years building my own website, I was very disappointed that my Alexa ranking was still higher than one million. Alexa ranks each website based on the number of visitors it receives. The top ranked website, Yahoo! has an Alexa rating o...
21st August 2006
By now you've probably heard of blogs or even considered starting one of your own. Weblogs provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines te...
