22nd September 2008
The other day I read a lengthy sales letter online. The details I won’t get into other than suffice to say cold marketing is a tough haul. The unlucky sap poured over $40,000 into a cold marketing campaign and saw so little return for his investment (it...
22nd September 2008
Experiential Marketing is a bold new approach to getting the word out about your products and/or services. Everyone has always known that positive word-of-mouth is, by far, the most effective, sales-driving advertising medium on the planet. There's no dou...
17th September 2008
Brand ambassadors are innovative professionals in the experiential marketing realm. They are skilled experts at getting inside the minds of your targeted audiences and creating an infectious grassroots buzz that generates powerful word-of-mouth advertisin...
15th September 2008
By far, the best time to initiate debt management procedures is before you're ever in debt. In today's credit-based societies, managing personal and business debts is more than simply paying your base bills on time - it's also about ensuring that you have...
15th September 2008
The Internet is revolutionizing the very way that we approach business dealings. Worldwide, the message is spreading that there are legitimate ways to make an appreciable living from the comfort of your home. Of course, everyone is attracted to this idea ...
14th January 2008
As of the January 2008, a search on a major search engine for the term "affiliate program" returns a broad return of 234,000,000 references. Putting the same term into quotes (as shown above) still yields an amazing amount of returned references - current...
14th January 2008
Website owners, net wide, all seek the same thing, traffic! Ideally, the traffic most sought after is, of course, highly targeted traffic. Traffic sources derive from numerous places online including, but not limited to, search engines and other people's ...
30th July 2007
It always pays to be on the alert for sage advice from others, and recently I found something that got me thinking... and now sharing... with you.
In a nutshell, say you want to put together a website of any type - affiliate, shopping, books, clothing,...
03rd July 2007
Marketing on the web has some unique attributes that general marketing cannot necessarily enjoy. Something called viral marketing, which can refer to anything from branding to backend sales to word of mouth advertising, is prevalent on the Internet. Viral...
01st July 2007
One of the most important steps to master when you take on an online venture is grabbing the attention of the search engines. One of your primary business goals should be getting search engines to rank your site near the top of the results on returned sea...
29th June 2007
Making a video is fun, but making a profitable video is even better. Best of all, to make a profitable video, all you need to do is create a video 'how-to' and provide links to your website inside that video. As for subject matter? That's truly the very b...
29th June 2007
The world of Internet marketing can seem mysterious at best and downright frightening at worst. Web sites need sustainable traffic, but how exactly can one route attention to one site out of the billions? One answer is backlinks. The value of backlinking ...
15th June 2007
Receiving phone calls and emails is something I handle every day of every week. Individuals write to me often on the advice of programs they join, or from finding me in the search engines. They come to me for clarification on how to market and advertise o...
21st May 2007
If you're in a business that handles much of its transactions online, you'll absolutely need to know the best path to effective emailing. To that end, we've compiled the seven secrets to effective emailing techniques that will take your email marketing f...
21st May 2007
If you’re in the market for safelists as a means of promoting your products and/or services via email marketing, you should be aware that not all safelists are a guarantee of success. Therefore, you need to do a bit of behind-the-scenes work to ensure ...
