07th January 2005
I have a question. Why is it that most people will not click a link to buy a product or service if they suspect it is an affiliate sale? All those who are resellers in affiliate programs try extremely hard to disguise or hide links that may even appear to...
07th January 2005
I was just sitting here at my computer (as usual) when my husband walked in and announced, "There's a man here to see you." What? I wasn't expecting anyone. "Who is it," I asked. "Some guy who wants to speak with my wife." OK, my husband was home so I kne...
07th January 2005
Copywriting is, in it's most basic form, a salesman. You aren't there in person to speak with the prospective customer so your advertising copy does it for you. It answers questions, provides information and (hopefully) guides them to make a purchase. But...
07th January 2005
Part 1 of 3
Online consumers have given some very explicit information regarding their preferences when it comes to advertising. According to research conducted by Jupiter (www.jup.com), a worldwide authority on Internet commerce, there are several thi...
07th January 2005
One of the most effective and long-standing methods of advertising is the use of a brochure. This miniature corporate profile is an excellent way to convey a good deal of information and bring in sales... IF done properly.
I must say, I've seen hundred...
07th January 2005
There is a nasty rumor that press releases don't work. Not true! Press releases can be a fabulous tool for business promotion ... IF they are properly written and presented. A problem occurs because most people are not aware of the special requirements of...
07th January 2005
I'll bet that headline got your attention! That's the whole point of headlines… to get the attention of your reader and cause them to want to read what's below the headline.
Headlines should make such an impact that the reader will be intrigued enough ...
07th January 2005
Ahhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, "Long copy sells better!" Proponents of this copywriting method say customers nee...
07th January 2005
Even those with very little experience in advertising know running ads can get quite expensive. There's the cost of designing, copywriting, placing ads and tracking ads. The bill runs very high sometimes. However, there might be money available to help yo...
07th January 2005
Someone (I really wish I could remember who) once said, "Half of all advertising money is wasted. The only problem is we can't figure out which half!"
It's often true. Tracking your advertising is an excellent way to discover which ads work and which ...
07th January 2005
When writing advertising copy, asking this question is essential. Why? Because your customer is going to ask it over and over again.
Customers do that. I'll bet you do it, too! Customers want to know what's in it for them. That's why it is vitally impo...
