19th August 2006
Perhaps you've heard of blogs, maybe even read a few, but haven't started blogging yourself. A weblog, which is usually shortened to blog, is a type of website where entries are made (such as in a journal or diary), displayed in a reverse chronological or...
12th August 2006
Increasing the performance of your online banner ads is essential for improving your Internet marketing ROI. By following these simple steps, you can optimize the performance of your banner ads and improve that rate at which prospective buyers take action...
24th July 2006
Okay, so you're a marketing expert but you haven't yet embraced emerging technologies like blogs, RSS feeds, or podcasts. If you think these technologies are a passing fad, then think again. Today, major businesses and a significant number of marketi...
29th June 2006
If you want to rank on top for Google, Yahoo!, and other major search engines, you'll need more than a basic knowledge of search engine optimization. Those who rank high on natural search results do so because they've been able to effectively manage thei...
02nd May 2006
In the ever-changing world of marketing one thing remains constant, the high cost of traditional marketing. If you're a small business, or even a medium to large size business with a small marketing budget, then you need to explore marketing tactics that...
25th April 2006
For anyone interested in growing their business or maximizing the return of their marketing spend, online marketing is one of the most effective means of doing so. Online marketing is effective as a part of a well developed marketing plan.
What is ...
21st April 2006
If you're trying to market to adults who were born between 1977 and 1994, then you need to understand the best method for reaching generation Y.
Who is Generation Y?
Individuals born between 1977 and 1994 are considered Gen Y and make up about 25% ...
18th April 2006
If you're trying to market to adults who are now in their thirties, then you need to understand the best method for reaching generation X.
Who is Generation X? Gen Xers were born between 1965 - 1976 and make up about 17% of the U.S. population. As a w...
28th March 2006
If you're looking to maximize the return on your marketing spend, than you need to develop an integrated marketing campaign. An integrated marketing campaign uses more than one medium to communicate a message to your audience. Integrated marketing can a...
12th March 2006
If you're trying to market to adults who were born between 1965 and 1994, then you need to understand the best method for reaching generation X and generation Y.
Who is Generation X? Gen Xers were born between 1965 – 1976 and make up about 17% of the...
07th March 2006
If you're a small business owner, you probably don't have a lot to spend on marketing. That's okay, many small businesses aren't taking full advantage of the many opportunities they have for marketing their business in basic ways that cost little or noth...
05th March 2006
Many marketing professionals are using Google to place targeted ads in front of prospective customers. This is increasingly effective due to the highly targeted nature of Google AdWords. Google AdSense, the other side of the online advertising equation, ...
05th March 2006
The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following guide...
19th February 2006
Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing metho...
17th February 2006
If you're thinking about developing a marketing program, you need to begin with a marketing plan.Having been in marketing for more than a decade, I have seen my share of marketing plans.Some are short and to the point, others are hundreds of pages thick a...
