31st March 2008
In order to insure that your pipeline doesn't dry up as existing clients take vacations or move on, you want to overfill your marketing funnel in order to create a waiting list of people who want to work with you.
Before we discuss which strategies sho...
28th March 2008
I'd like you to take a step back, look at your business as an outsider would and ask the question "Is this a hobby or a business?"
Put aside the anger that immediately boils to the surface because, after all, you are working 12 hours a day, 7 days a we...
28th March 2008
You've made the decision to start your own ezine or newsletter. You've formatted your newsletter, written an article or tip or two and sent it to your parents, siblings and friends.
Great! Now what?
The question I'm asked most from new ezine/newslet...
28th March 2008
As a business owner, do you find yourself needing to write more and more? You've probably heard that you should be writing articles to promote your business (and it is a great, no cost way to showcase your expertise), but may be leery of starting. Here ar...
25th March 2008
There are hundreds of ways to market your ezine. Some are good, some are expensive and many are both.
We've all heard of:
* article marketing (effective if done right)
* ezine advertising (can work) * Google Adwords (can be expensive)
* purch...
25th March 2008
Facebook is another in a long list of social networking sites. There's MySpace, LinkedIn, Ryze, etc.
Certainly too many to join and keep up with AND run your business at the same time. So what's a busy entrepreneur to do?
I spent some time playing...
07th November 2007
If you’re currently looking for new clients, pick one of the these strategies to do EACH DAY of the coming week – starting tomorrow. Are you ready to attract the clients you deserve?The problem? There are actually two:1. She�s not *consistently* mar...
07th August 2007
Your marketing materials should communicate that your business stands out and is *special*. You are not another of those "dime a dozen" small businesses. You offer extraordinary customer service. You get great results. You (fill in the blank here).
...
07th August 2007
I want you to consider two typical scenarios that could occur in any business:
A. You're in your office making up a new client folder for a client who doesn't yet exist. You are thinking about how you'll work together and the phone rings. It's a prosp...
05th July 2007
Teleseminars -- presentations via telephone -- are the fastest way to build your ezine list as you share knowledge with those in your target audience.
Before we jump into the "how", let's discuss the different types of teleseminars and why each is a va...
05th July 2007
Did you recently publish a book? Land a great client? Expand in some way?
If so, it's time to send out a press release! Press releases were originally designed as a communication tool between PR staff /public relations firms and the media.
But now...
04th April 2007
Websites are the most basic of the current marketing strategies and are the "first face" that people see of your company. What type of impression does yours make?
There are two main types of websites that you could have for your business:
1/ The "C...
27th March 2007
We all get ezines, we all read *some* of them -- I just went through a "decluttering" process where I unsubscribed from about 10 ezines. All because they failed to meet my expectations. Unsubscribes typically occur as a result of one of the below; these...
27th March 2007
With all the publicity surrounding "The Secret", it's no wonder readers want to know more about the "Law of Attraction". According to Wikipedia. . .
"The 'Law of Attraction' is an idea that is widespread in New Age and New Thought philosophy. It posi...
14th March 2007
As a business owner, you're no longer sitting in your too-small cubicle waiting to be called to HR for yet another downsizing in yet another company. No more being told when you can take lunch, make a personal call or, heavens forbid, go to the bathroom....
