28th February 2009
With so many marketing collaterals – both old and new – business owners and marketers keep coming back to the old reliable postcard printing to promote their business.
With so many to choose from, why print postcards. It’s simple. Because postc...
25th February 2009
Booklet printing is an effective marketing tool because it’s not that expensive to print booklets; it also contains so much information that your target clients can find very useful in their lives.
Print booklets generate leads for the very reason ...
17th February 2009
Catalog printing is an expensive process. So it is always important to insure the return of this investment through a competent and effective catalog printing design. Since catalogs are quite larger and are bulkier than brochures, people can actually be...
11th February 2009
Let’s face it. Not all marketing collaterals are created equal. Brochure printing for one comes in all forms, shapes and sizes. There are those that hard-sell every step of the way. And there are others used mainly for promotional purposes. Still some a...
09th February 2009
Let us go direct to the point. How do you design a good color brochure printing project?
Determine Your Target
Identifying your target customers or clients is key to making a good brochure printing project because it enables you to better tailor its...
03rd February 2009
Now that 2008 is definitely over, what we can do to start fresh or to improve on our marketing campaign this year is to decide to become better starting today. Like in our poster printing for example, a New Year’s resolution will help you get back on ...
02nd February 2009
Yes, you have heard it all over the news we are in a recessions. This affects all of us from different industries. That is why the trend all over business firms nowadays is to cut or minimize cost. Since I come from a firm that uses postcard printing fo...
11th November 2008
A trend I’ve noticed among many marketers is a desire to avoid any work that doesn’t directly deal with gaining sales.
Call it a desire to always have a strong reward for their actions, something immediate that they can understand and latch ont...
10th November 2008
Marketing is always going to be an evolving process. The more you vary up your marketing the better positioned you’ll be to target the largest market possible. If you’re sending out the exact same message over and over again people are going to ge...
04th November 2008
There are many businesses out there who have a rather large discrepancy between what they think their customers like about them and what their customers actually like.
This can be a very important distinction, and you might even be able to go for qui...
31st October 2008
Marketing isn’t something that everyone just immediately knows how to do the first time they sit down to sketch out a marketing plan.
It can take a long time to really get a strong marketing approach down, and there are some people who have been in...
31st October 2008
I think for many companies the hardest thing about newsletters is getting yourself to do all of that writing. Face it: writing can be a very daunting task for those who aren’t as well versed in it. This leads to many companies to just forgo newsletter...
30th October 2008
The quick glance is the crutch of a strong poster printing campaign. This is the most important thing to consider and will be the deciding factor between whether or not you’re successful or meet with bitter failure.
The glance is the first thing ...
30th October 2008
I’ve always been a big advocate of planning out your marketing far in advance.
The thing about marketing is that it goes through very clear and noticeable cycles. For those who have been in the business of marketing for long enough they get used to...
27th October 2008
There stands a difficult balance with catalogs that any company who uses them needs to be aware of.
The first rule is to use repetition in your catalogs. The reason being is that you want to have a strong theme and image with your brand name. You hav...
