25th September 2007
WhatÕs the most important aspect of your website? A few things probably spring to mind, but content is by far the most vital to your success. The more relevant and up to date content you can provide on a regular basis, the more reasons you will give surf...
21st September 2007
When it comes to promoting your business, there are countless ways to make sure people know you are there. Using as many of these as possible ensures you reach the biggest audience and enjoy the best results Ð all of which means bigger profits for you.PA...
28th August 2007
In a recent poll taken by more than 2,000 UK computer users, Internet words like ÔnetiquetteÕ, ÔblookÕ, and ÔwikiÕ were found to be the most annoying and caused users to leave certain websites that included them. While you canÕt possibly know all t...
22nd August 2007
In order to be recognised on major search engines including Google, Yahoo, MSN, and others, you have to utilise SEO, or search engine optimization, when creating web content. While many people are able to do this using keywords and phrases in their writte...
17th August 2007
When it comes to SEO, the new trend is to create back links or links that are placed on another web site so people and search engines will be able to find your site easily on the web. But you should trade links with every website that invites you to? Whil...
01st August 2007
If you are already familiar with Google Adwords, then you know what an effective tool it is when trying to target select marketing groups for your business. Google has recently updated Adwords to include radio ads that can be broadcast by hundreds of terr...
26th July 2007
While the practice of writing keyword rich press releases has been around since 2004, it wasn’t until 2006 that keyword rich press releases became popular. As a result, press release spam and competition for higher rankings has increased dramatically.
...
24th July 2007
The Internet black hole. It’s a place that, as a website owner or developer, you don’t want your website be in. With 489,876,431 entries existing per key phrase and only 1,000 entries being listed per search, it is easy for your website to get lost in...
19th July 2007
The companies that generate the most profits from online marketing, like any other forms of marketing, are those that use direct marketing principles in everything they do.
Direct marketing, unlike traditional marketing, is all about achieving a return...
01st July 2007
The new Google Website Optimizer, which I’ve had the pleasure of using in the past few months, is now available to the public… which means that all Adwords advertisers can now conduct testing with this new Google tool.
The Google Website Optimizer ...
11th June 2007
The key to increasing profits and lowering costs over time is continually testing one advertisement against the other… one offer against another… one headline against another… and so on… until you find the best performing piece.
This process is...
11th June 2007
Landing pages are a critical part of any online marketing strategy. But before we talk about landing pages, it's important to remember that the two critical success factors to any online marketing campaign is traffic (the number of people that visit your ...
11th June 2007
One of the biggest changes in the online space is the prevalence of online video.
It was only a few years ago that just the thought of streaming videos on the Internet seemed a distant reality.
Fast forward to December 2006 and online video is in fu...
11th June 2007
Most of the people who visit your site will never buy. In fact, if your website produces a 1% conversion rate your website is considered successful.
In most cases, that means that 99 out of every 100 people who visit your site will leave and never come...
11th June 2007
Testing is the cornerstone of successful online marketing. All of the world's greatest marketers achieve the results they do because they understand the power of testing and they test everything.
Some of the greatest advertising and marketing books, su...
