16th November 2005
Market research is the collection and analysis of information regarding consumers (potential customers), competitors (same business type), and the effectiveness of marketing programs (i.e. direct mail marketing, newsletters, signage, etcetera). It's an a...
16th November 2005
Rifle Approach
The least expensive marketing approach is the rifle. Businesses that choose this approach are able to select their target market (niche group). Developing a compelling message to address the audience is the next step. In some circles, t...
16th November 2005
Creating a marketing plan for your business is crucial. Without one, it would be difficult for a business to generate revenue and successfully make a profit. It's essential you devise a plan that will clearly define the value of your products or service...
16th November 2005
Many business owners agree that starting a small business will involve the personal finances of the owner, even though the business may be formally regarded as separate entities. This is probably due to the fact that the business owner may be likely to lo...
16th November 2005
While there are many duties and tasks to fill your hours and days when starting a business, one of the most important tasks that should be handled early on is to obtain a business license or business permit. Unfortunately, many people overlook this necess...
15th November 2005
Are you paying attention to employment law requirements? If you aren't, you should be. Not only are you required to follow specific regulations concerning employment law, but you are also required to notify your employees of their employment law rights by...
15th November 2005
How much financing do you need for your company? What is the repayment period that you intend to work with? These questions need to be answered in order to determine the amount of financing to be obtained. In order to do this, you will need to know the co...
15th November 2005
Federal income tax is withheld from the pay of almost all employees. Employee pay is inclusive of salaries and wages, bonuses, commissions, and vacation allowances. It is the responsibility of the employer to provide the employee with a W-4 at the onset ...
15th November 2005
Small businesses owners are dependent upon each state for their liability when it comes to payroll taxes for their state of operation. Each state varies, and there are even some states that do not withhold state tax and require no state income tax filing...
15th November 2005
The term financing is commonly used to explain the acquisition of loans from banks or other financial institutions. Financing is usually provided to business owners, either to be utilized as start-up capital or to support an on-going business. Some busine...
15th November 2005
You are equally as frustrated with phoning the HR departments of Companies that you know could use someone with your skills, only to be told, "We are not hiring right now, could you call back in six months maybe something will open up." A friend suggested...
12th November 2005
The keyword in this phrase gives us a hint - "competitive". The competitive marketing analysis is an in-depth study of your business's competition and the markets available to you in order to ensure your advertising and public relations budget dollars are...
09th November 2005
Does employee benefit administration have you more confused than ever? If so, it's no wonder. Even a simple employee benefit plan can create mounds of paperwork and management problems for businesses. To make matters worse, it has become increasingly diff...
09th November 2005
If you've taken the leap into the entrepreneurial world of "business ownership", then you may find yourself immersed in a world that speaks a language that is business savvy, and difficult for the untrained ear to understand. One of the most important te...
08th November 2005
eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an i...
