Jay Conners

Shopping for A Mortgage? Do Your Homework First

If you happen to be shopping around for a mortgage, it is very important that you first take the necessary time to do your homework. When I say homework, I am talking about research. There are so many loan programs out there that it is easy to get lost... Read >

There's a Referral for Everyone

I worked for years as a mortgage loan officer. During this time I worked with two very successful loan officers, however, their styles were polar opposite. These two guys were opposites to the point where they basically didn't like each other, and spent m... Read >

Sharpening Your Sales Skills

Making a living in sales can be very rewarding, however, it can also be tough at times. That is why it is very important to stay on top of your game at all times. Making a sale doesn't happen by accident or by luck, the sale is made because the person ... Read >

The Never Ending Sale

Once you have added a new customer to your book of business, plan on keeping that customer until you have all of their business, and the business of their family and friends. This way you can ensure having their business forever. When working as a b... Read >

Keep the Referrals Coming

A key method of our survival in the business and retail world is referrals. Referrals are always nice, because they come from someone on the outside of your company who has enough trust and faith in you to refer someone in your direction. When we recei... Read >

Picture Yourself a Winner

In the work place, the amount of good things that happen to a person during the day far out number the amount of bad things that happen, so why do we spend so much time stressing over the bad things when we should be smiling about the good things. One ... Read >

Needs based Selling

I am sure you are familiar with the phrase, "I could sell ice cubes to an Eskimo." First, allow me to personally congratulate anyone out there who has sold ice cubes to an Eskimo, for I believe this to be quite a difficult task to accomplish. You would... Read >

Body Language, Five Key Ingredients

When making your living in the sales industry, and working with people, it is important to not only get your point across verbally, but you want to allow for your body language to send a clear message as well. Your body language consists of many key in... Read >

Using Business and Greeting Cards Effectively

Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. One is bigger than the other, and needs a postage stamp in order to get to it's desired location, as opposed to the busine... Read >

Get the Most Out of Your Current Customer

The customers you already have could be your biggest lead source, and you may not even realize it. Think about it this way, every customer you have, most likely has brothers, sisters, parents, cousins, and friends, so why not tap into it. Here are a... Read >

Evaluating Your Customer

It is one thing to make a sales presentation, but it is another thing to make a sales presentation without first evaluating your customer. For all you know, you could be selling your customer something that they already have, or something they don't want,... Read >

Keep Sales Simple

Keeping Sales Simple For those of us working in the exciting world of sales, we are all too familiar with the pressures of meeting our daily, weekly, monthly, or quarterly goals. This pressure can sometimes cause us to loose focus on the simple things... Read >

Buying Mortgage Leads, Three Things to Consider

The time comes for all mortgage brokers and loan officers to consider spending some of their hard earned money by testing the waters of mortgage leads. After all, leads are the name of the game. If the time is right for you, it is important to do yo... Read >

Sell Yourself, As Well As Your Product

Sell Yourself, As Well As Your Product When selling a product to a consumer, one of the things we tend to overlook, is that it is as equally important to sell ourselves. A consumer wants to know that the person behind the product believes in what th... Read >

Putting Benefits Before Features

Having spent so many years in retail, I always enjoy being on the listening end of a sales persons presentation. As I listen patiently and attentively, I privately critique the sales person as they make their pitch. I look for certain things, the ba... Read >