21st October 2008
As the size of a business goes down, the size of the marketing budget is likely to go down with it. As the size of the marketing budget goes down, the level of attention you have to pay to each marketing push starts to go up.
The smaller your busines...
17th October 2008
There’s a certain generic look that a lot of companies have. Whatever industry they’re in, they take on certain colors or certain images that are very basic for their industry, and so they kind of blend in.
This often extends to the business card...
15th October 2008
Too often a company is so closed off from people their customers have trouble connecting with them in any meaningful way. The business becomes a place to shop at and nothing more because the business doesn’t let people get any closer to them.
It ...
14th October 2008
If your entire business is centered on your ability to provide someone with a good service, you have to know exactly what this means for your marketing, because it’s going to have a big impact on the way you approach it.
The thing to consider is th...
13th October 2008
There are a wide variety of different elements that go into business cards. My point here is to go over the different pieces of contact information you put on your cards, in hopes of helping you decide exactly what your card needs to say.
Before you ...
13th October 2008
Marketing with postcards can sometimes seem like a bit of a double edged sword. On the one hand postcard printing acts as a very powerful form of marketing. You’re sending your marketing message directly into a person’s home. You have an almost guar...
08th October 2008
I think I’d often put catalog printing in the same category as business cards when it comes to the way people view them.
Here’s what I mean: these are forms of marketing that are often overlooked as forms of marketing. I see all sorts of business...
07th October 2008
I see so many business cards that waste a whole lot of space.
You have two sides to a business card. Why aren’t you spending any of your time on the back of the card? After all, when you pay for business card printing you’re getting both the fron...
06th October 2008
I’ve recently started writing a series of different articles discussing the various strengths and weaknesses of different types of advertising to help people to decide which forms might work best for their company. After all, different types of market...
02nd October 2008
They’re small and simple and yet they can be really difficult to get right.
Logos aren’t something you just come up with overnight unless you get really lucky and have that amazing flash of inspiration. They may look like they wouldn’t take muc...
01st October 2008
It almost seems like an oxymoron to say cheap marketing. What marketing is truly cheap? What might seem cheap at first has a way of skyrocketing when you weren’t looking and leaving you with more debt than you were prepared for.
The real issue that...
01st October 2008
Postcards don’t have to be used to just promote a sale.
I get so many color postcards in the mail telling me about sales and upcoming product releases, but rarely for anything else. There’s one particular company that I enjoy shopping at a lot wh...
30th September 2008
When you decide to start promoting a brand name what you’re really doing is accepting that you need to live and breathe that brand if you want it to be popular.
What example do I mean by this?
A strong brand name comes from a very strong and ...
29th September 2008
Greeting cards are great way to stay in touch with your customers. While most other advertising and marketing methods focus on a specific product or service, greeting card printing is more about reminding your customer that you’re there and that you ...
29th September 2008
Brochures are a fantastic selling tool for businesses large and small. It is easy to print brochures and inexpensive to distribute them to customers. But many companies make big brochure blunders when they print brochures. The result is wasted market...
