09th June 2008
If your marketing plan consists of giving a discount when inventory is high and letting customers know about the discount by hanging posters in your window, you may want to rethink your plan.
An effective marketing plan is not hard to create. There a...
04th June 2008
I know I’m either going to show my age with what I’m about to say or, worse, brand myself as hopelessly anachronistic. Regardless, I’ve found our current business culture to be increasingly impersonal. If you have any doubt about this, feel fre...
29th May 2008
Many small businesses include "free" offers when crafting their marketing strategy. This can be effective; however there are myriad regulations which control the use of that word. A small business owner must ensure they are all followed. There are ma...
27th May 2008
Advertising is all about what you can give a person.
I’m not thinking about the business when I pick up a catalog. All I’m thinking about is what can I get that I have interest in and where can I get the best deal. Buying is all about me, not the...
22nd May 2008
1. Follow up. This is one of the easiest ways to ensure a sale and to sell some more. Follow up with a “thank you” email, letter or postcard and include an advertisement for your other products. This works especially well if you know what the custom...
21st May 2008
The first thing businesses do when they startup is to get business cards. It’s one of the most inexpensive and powerful, and necessary, marketing devices used. Here are 26 tips to keep in mind as you create and distribute your custom business card.
...
21st May 2008
Within every large market there exists many smaller markets. These subset markets are often referred to as "niche" markets. For example, consider the segment of video games as one large market. Within that market there are niche markets for first p...
20th May 2008
Your potential customers can’t hear you. With the average person exposed to anywhere from a few hundred to a couple thousand ads a day, you need to make sure you stand out. You can’t be vague in your messages to your customers. You must make sure yo...
15th May 2008
For small businesses, marketing and branding may be the last thing on your mind. You’re busy with running day-to-day operations, focusing on what’s happening in your company today. But don’t forget to think of the future. How will you keep drawi...
14th May 2008
The closer you are to something the more likely it is you’ll have a skewed perspective of it. A lot of people don’t like to hear any criticism because to them what they’re doing is perfectly fine. I don’t know about everyone else, but I know I...
08th May 2008
David Ogilvy, known as the “Father of Advertising” referred to a brand as a “product’s personality… its name, its packaging, its price, the style of its advertising, and above all, the nature of the product itself.” Your personality define...
06th May 2008
Effective writing is not always an easy thing to come by. The longer a work of writing is the better the writing needs to be to stand on its own. When writing for a flyer or poster you only have to worry about a few short sentences and nothing more. T...
01st May 2008
Interactivity is a very important aspect of modern advertising. The ability of a consumer to feel like he is interacting – in real time or close to it – with a product or company can play a major role in getting that consumer to become a customer...
18th April 2008
Wouldn’t it be nice if you could read the mind of every customer who came into your place of business? If you knew what your customers were thinking, it would be simple to keep them happy, and keep them coming back, right?
Sadly, modern science ...
16th April 2008
If I walk into a restaurant, from the moment I enter to the moment I leave I’m going to be aware of the service they’re providing. The food is going to be important, but to disregard the impact of the service would be a mistake. If the person at t...
