02nd August 2006
Copyright 2006 Sandra P. Martini
Ask small business owners what they are afraid of most in their businesses and you typically get one of two responses: marketing and bookkeeping. We're going to tackle just the marketing side today and leave bookkeepin...
26th July 2006
Copyright 2006 Sandra P. Martini
In marketing your services or widgets, what approach do you use? Do you scatter your marketing efforts over a range hoping to hit something? Or do you take careful aim, hitting the target more times than not?
Shotg...
12th July 2006
Copyright 2006 Sandra P. Martini
Someone once said that you can't be all things to everyone. What is true in our personal life is equally true in business.
While it may seem counterintuitive to specialize and consciously limit the scope of your tar...
05th July 2006
Copyright 2006 Sandra P. Martini
Is your "to do" list longer than your arm? Are you so busy taking care of the urgent that you never get to the important? Do you consider the thought of getting some help but then think "I can't afford it" or "No one ca...
28th June 2006
Copyright 2006 Sandra P. Martini
Have you ever walked into a networking event full of strangers and wished you could be anywhere else?
Traditional "business building rules" tell us that we need to network. Attending a charity breakfast where you giv...
22nd June 2006
Copyright 2006 Sandra P. Martini
You're doing it. For years you've wanted to work from home and you are finally doing it. You are no longer an employee who has a "J O B"; you are now a business owner, self-employed, ruler of your own destiny AND you ...
16th June 2006
Copyright 2006 Sandra P. Martini
One of the worst moments in a business owner's life is that silent moment between when you quote your rate to a potential client and his response. True, that hardly a second goes by, but it can feel like an eternity.
...
06th June 2006
Copyright 2006 Sandra P. Martini
Have you ever felt exhausted at the end of the day, knowing you worked your butt off and yet wondering what the heck you actually accomplished or, worse yet, wondering why nothing has been crossed off your "to do" list?...
04th June 2006
Copyright 2006 Sandra P. Martini
You're finally ready! To recap Parts I and II of "How to Create a Dynamic Marketing Plan", you've written your goals, broken them down into manageable pieces, and set your objectives, it's now time to take action!
1...
24th May 2006
Copyright 2006 Sandra P. Martini
Now that you've got a list of your goals for the upcoming year, take a good look at them. You are most likely feeling a combination of exhilaration and trepidation with a little overwhelming sensation mixed in for good...
17th May 2006
Copyright 2006 Sandra P. Martini
We all recognize the importance of having a business plan (even if we haven't yet done one), but do you recognize the value of a good marketing plan? While most marketing plans take up a few pages of the standard busin...
11th May 2006
Copyright 2006 Sandra P. Martini
Do you need to get more clients? Are you trying to get your first client? Is your marketing budget equivalent to the cost of a Happy Meal? The following tips and techniques are not by any means hidden secrets, but t...
03rd May 2006
Copyright 2006 Sandra P. Martini
It's that time again. You send out invoices and sit and wait, and wait, and wait for your clients to pay you. Sometimes it's a matter of cash flow on their end, sometimes they are just too busy and forget and other ti...
20th April 2006
Copyright 2006 Sandra P. Martini
Do you spend so much time working in your business that you never work on your business?
The corporate world knows the value of taking time out for a step back, taking time to assess what is going right, what is goin...
