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Colleen Davis

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Joined: 19th November 2007
Articles: 155
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How to Read Your Customer’s Mind

18th April 2008
Wouldn’t it be nice if you could read the mind of every customer who came into your place of business? If you knew what your customers were thinking, it would be simple to keep them happy, and keep them coming back, right? Sadly, modern science ...

Letting Your Customer’s Get to Know You

16th April 2008
If I walk into a restaurant, from the moment I enter to the moment I leave I’m going to be aware of the service they’re providing. The food is going to be important, but to disregard the impact of the service would be a mistake. If the person at t...

We All Love Getting Good Colorful Stuff in the Mail

11th April 2008
You pull a stack of letters out of the mailbox. You sort through them, one white envelope after another, over and over again. All you see are the names. One of them is for a company you’ve never heard of. You hold in your hands, you know, an adver...

The ABCs of More Effective Brochures

10th April 2008
Color brochures may be one of the most versatile items in your marketing arsenal. They are attractive, portable, and inexpensive, but perhaps their greatest advantage is that they are easily customized to take advantage of any opportunity that presen...

What You Need To Know About Your Designers

08th April 2008
In the same way that you choose your postcard printing company, your designer selection is one of the most important tasks that you have for your marketing campaign. It is a daunting task indeed especially because your designer is also a partner that ...

Reduce Printing Errors By Reading This Article

04th April 2008
Before you finalize your poster printing job, you might want to consider these suggestions to help you reduce errors that can be costly on your part later on: Ask if you can change the size of your ad to save money. The best way to save money is t...

Basic Advertising Types To Consider When Starting Your Business

03rd April 2008
If you need to have solid results from your marketing campaigns, print ads are still one of the most effective means to launch your business. They may be old-fashioned with the emergence of online marketing; nevertheless, print ads still provide end res...

Develop A Sense Of Urgency For Instant Sales

02nd April 2008
It’s true that providing an irresistible offer in your full color flyers or postcard marketing to your clients and prospects with the objective of introducing new products or service is an effective way of getting them to try out your proposal. But of...

Make Smart Brochures

26th March 2008
If you still have marketing brochures that don’t bring in the profits even when you think you’ve done everything in your power to come up with effective ones, then you should re-assess what you got. Maybe you need to come up with a new design. ...

Big Things Come In Small Packages

26th March 2008
Your custom business cards may be small but they definitely pack a big and mighty punch when it comes to promoting your business to your target customers. They may be small and the least expensive in your marketing arsenal but they sure are one of ...

Future of Small Business Marketing

25th March 2008
Nowadays, small businesses are enjoying the advantages of having a major shift in the commercial industry. When before it’s the big conglomerates who dictate the trends in the industry, it’s now the time of small businesses like yourself to put your...

How To Make Newsletters Work For Your Business

17th March 2008
A marketing newsletter is an excellent investment for your business. Why? Because it’s very flexible in terms of accomplishing the goals you’ve set for your marketing campaign. For one thing, newsletters are great vehicles to boost your sales a...

Entertainment Is Advertisement

11th March 2008
If you want your advertising to be remembered, make it entertaining. Any message worth its salt when combined with entertainment usually gets the most recognized and memorized by its target audience. You know for a fact that in any industry, busine...

The Know-How’s Of Advertising

10th March 2008
When creating the appropriate marketing campaign for your business, especially when you’re looking at using print ads such as your marketing brochures, you need to know several things about advertising: - Be different. This, I believe, is the num...

Create An Ad That Sticks To The Gut

28th February 2008
Every year you spend hundreds and thousands of dollars to create ad campaigns that would appeal to your target audiences and make them remember your business. With so much of your budget dedicated to making ads that your clients and prospects would no...
 
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