Halstatt Pires

Google Patent Application - User Data As Part of Ranking Process

In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it "might" consider user data as a factor in organizing search... Read >

Improve Conversion Rates – Effective Content

Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content. Do You Believe? You must have passion for the product or service you are providing. If you don't believe in it, why s... Read >

Increase Web Site Visitor Return Rates

Every visitor to your web site is a precious potential client. It was hard work to get that site visitor there in the first place, so you should make every effort to encourage the potential client back. The bottom line is that if the visitor found what... Read >

Increasing The Perceived Value of Your Product or Service

Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because... Read >

SEO or PPC: Which One is Right for You?

There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you. To decide w... Read >

Server Stats – Analyzing Traffic To Your Site

Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers. Server Logs ... Read >

Using Newsletters to Jack Up Revenues

A main use of a newsletter is to distribute information to your readers about your site including product announcements, site updates, news and more. For business or affiliate web sites the newsletter becomes a tool to remind your visitors about your site... Read >

Web Business Overview – Have a Plan

So you've decided you'd like to go into business on the web, eh? This article will give an overview of options that are available for your web business and will help to give you an idea of what goals should be set for your project. After deciding to be... Read >

Web Site Design Mistakes

Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes. 1. Slow download time - Don't be that site t... Read >

Web Site Navigation

Once a visitor gets to your web site, you want to make sure they can find what they are looking for quickly and easily, or they will just go elsewhere. If a web site is easy to use and understand, visitors will come back time and time again. Using intu... Read >

What an Automated Web Site Can Do for Your Business

As your Internet business grows, your free time will dwindle. Site changes will become time consuming and stressful. Automate your site and you can use your time for better purposes. Automating Automating a web site can cut out tedious tasks such as... Read >

4 Tips For Raising Your Search Engine Rankings

Search engine rankings are an important factor to consider when you have a web site that needs more traffic. If your web site doesn't have a good position in the rankings then it will be hard to find. Since most searchers click on the first few result... Read >

SEO – Why Site Width Matters

Many search engine optimization efforts are focused on pushing the home page of a site. This is a fundamental mistake that can result in the site missing out on a lot of traffic. Go Wide, Young Man In nearly every case, a site should be designed to... Read >

Which Comes First - The Site Designer or Marketer?

An age-old question is, "Which came first? The Chicken or the Egg?" In ecommerce, the same question can be applied to site designers and Internet marketers. Before we settle the answer, we need a few parameters. For purposes of this discussion, a mark... Read >

Email Marketing Campaigns

Email marketing campaigns allow you to get in front of your clients time and time again, at a fraction of the cost of printed mailings. E-newsletters also add value to your web site, can boost holiday sales and can make your marketing job easier. Adde... Read >