17th November 2006
Copyright 2006 Donna Gunter
I've been working with several clients recently on the notion of creating a marketing funnel, also called a sales funnel, sales pipeline, or marketing platform, depending on what business you're in. If you imagine a funnel, ...
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17th November 2006
Copyright 2006 Donna Gunter
In my experience, there is almost always something that holds an independent service professional back from either getting his/her business started or ramping it up to full capacity and keeping it there. I call it the "Fraud...
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15th November 2006
Copyright 2006 Donna Gunter
If you dislike face-to-face networking as much as I do, perhaps networking online might be more your style. I'm still trying out some online networks like Ryze and Open BC, so the jury is still out on those. What's bringin...
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15th November 2006
Copyright 2006 Donna Gunter
Several years ago, in response to client requests for no-cost or low-cost marketing techniques, I coined the term "tightwad marketing". My definition of tightwad marketing is the art of doing more with less, or using your c...
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15th November 2006
This method of vegetable gardening is what I prefer. As you might have guessed, it does not involve digging. This method is particularly suited to older people or people with physical disabilities. But I just prefer it because I think it's better for the ...
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09th November 2006
Copyright (c) 2006 Donna Gunter
Regardless of what business you're in, you have competition, or other businesses who are clamoring for the same consumer dollars as you. The competition may or may not be in the same industry, e.g. if you own a movie th...
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26th October 2006
Copyright (c) 2006 Donna Gunter
Many solo service professionals who are venturing online for the first time don't have a great of time or capital to invest in a website. Most want something quick, easy and simple at the beginning. The quickest type ...
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12th October 2006
Copyright (c) 2006 Donna Gunter
Listening to podcasts isn't something I enjoy or take time for, quite frankly. I'm a visual learner and prefer to read something rather than listen to it, as I find reading a much quicker way to gather the info that I n...
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05th October 2006
Copyright 2006 Donna Gunter
I've been submitting articles to online article directories for almost a year now, and as a result, I've seen a tremendous increase in my website traffic. Increasingly, what I'm seeing is visitors coming to my site because ...
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28th September 2006
Copyright 2006 Donna Gunter
One of the primary issues about which my clients complain is that they never stop running their businesses. They say their day is an endless cycle of completing tasks for clients, having conversations with prospective clien...
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08th September 2006
Copyright 2006 Donna Gunter
If you need money quickly or want a surefire way to increase your cashflow, it's time to throw a sale. Having a sale is especially easy to do if you've sell electronic information products (available as an online download), ...
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07th September 2006
Copyright 2006 Donna Gunter
What happens when your Internet marketing empire doesn't take off that quickly or isn't that profitable? Yyou feel like a miserable failure. So, then you invest more time and money to get more information, with similar res...
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10th August 2006
Copyright 2006 Donna Gunter
I've been publishing an email newsletter since 2000, and have to admit I wasn't very attentive to the whole process at the beginning. Hindsight is 20/20, and I could kick myself for not taking this strategy very seriously, ...
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20th July 2006
Copyright 2006 Donna Gunter
If you're the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of ...
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07th July 2006
Copyright 2006 Donna Gunter
In the last year, I have seen membership subscription websites take the Internet by storm. Most subscription sites offer their subscriptions for a fee; however, a handful offer their information for free to anyone who will ...
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