22nd February 2006
The Pros and Cons of Web Applications
By S. Housley
There has been a long running debate about web applications replacing desktop software applications. While some functions are better suited to web applications. It is my belief that security concerns...
14th February 2006
What is Google Base?
By S. Housley
In order for Google Base to succeed, it will need the support of both publishers and users. Quite frankly, most are having difficulty seeing the value in Google Base. Google Base, is a new service in beta, from Googl...
09th February 2006
Realtors Employ RSS Feeds to Sell Homes
By S. Housley
Daily more and more realtors are turning to RSS as a tool to market homes for sale. The growing RSS phenomenon in the realty market makes perfect sense. Unlike email RSS feeds have a 100% delivery ...
09th February 2006
Top 10 Tips for Creating Unique Online Content
Building Content
A website is more than just merging photos and graphics. Webmasters must also integrate quality themed content into their website. A "sticky" website is one that attracts individuals and ...
25th January 2006
Great Online Resources for Webmasters
By S. Housley
As the web becomes increasingly more crowded, it is important for webmasters to take the extra step to make their web sites user friendly. There are a number of free resources available to webmasters...
17th January 2006
What is Web 2.0?
By S. Housley
What is Web 2.0?
There has been a lot of chatter lately about Web 2.0, as if the Internet is a versioned software application.
So what is Web 2.0? Simply put, Web 2.0 is a perceived transition of the web to web appli...
14th January 2006
Website Resolutions
By S. Housley
As all of us view the new year, we determine various ways to improve ourselves. Whether its eliminating bad habits, or improving quality of life, January 1st is seen as a new beginning and starting point. Your website...
04th January 2006
Technology Predictions for 2006 and Reflections on 2005
By S. Housley
2005 Took the World by Storm
2005 literally took the world by storm. The tragedies of the Asian Tsunami, the Hurricanes that blew through the US Gulf Coast and the earthquakes th...
17th December 2005
Alternative Marketing Strategies
By S. Housley
Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed. Some argue that there should not be a distinction between traditional (off-l...
07th December 2005
Why Educated Consumers are Better Customers
By S. Housley
Educated Consumers
Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for...
30th November 2005
Monitoring RSS Feeds
By S. Housley
Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremel...
23rd November 2005
Web Directories Explained
By S. Housley
Web directories are an important component to search engine positioning. Directories come in all shapes and sizes, some are generic, while others are highly specialized. Directories, are defined as categorized t...
10th November 2005
Develop Quality Content to Rule the Web
By S. Housley
Fresh content
The age old question keeps coming up, how do you retain website visitors, how do you make visitors return to your website? The answer should come as no surprise, fresh content. Conte...
03rd November 2005
Advertising in RSS Feeds
By S. Housley
As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day whi...
26th October 2005
Instant Content; Converting a Text Article to a Podcast
By S. Housley
We are taught to recycle paper, cans, bottles and plastic but marketers rarely discuss the value of repackaging and repurposing content. Publishers and marketers alike have embrac...
