http://www.articlealley.com en-us editorial@articlealley.com Writing and editing are two different processes. Writing requires creativity; editing requires analysis. The writing process should be free and experimental; the editing process should be systematic and critical. Because of these differences, making a... http://www.articlealley.com/article_1260879_50.html 27th November 2009 Imagine having a following of people anticipating the release of your book, awaiting your next seminar, or planning on working with you in the future. And imagine these people are your ideal clients, having self-selected themselves to receive your... http://www.articlealley.com/article_1241945_50.html 22nd November 2009 Do you ever feel sleazy or inauthentic when you write marketing or sales copy? Like you're pushing people, rather than pulling them in? I know I have. Let me tell you a story. A few years ago I wrote my first sales letter for my business. I'd written sale... http://www.articlealley.com/article_1208472_50.html 30th October 2009 Writing for print and online publication can generate new business leads, drive traffic to your site, build relationships with your clients and prospects, and attract an audience. If you need to grow your business, consider the following ways to get your... http://www.articlealley.com/article_1205228_50.html 28th October 2009 Whether you’re working on a book or an article marketing campaign, writing is like exercise. And if you want it to really work for your business, then you need to make writing a priority, just like going to the gym or your yoga class. Let me guess w... http://www.articlealley.com/article_1193491_50.html 22nd October 2009 When you sit down to write your marketing copy—whether for a web site, article, or report—your ultimate goal is getting your readers to buy your products or services. But you can’t just type, “Hire me,” and expect people to come calling. You hav... http://www.articlealley.com/article_1072335_50.html 07th September 2009 Money is tight, but that doesn’t mean people don’t need you and your solutions. In fact, I’d be willing to bet that the people in your market need the guidance and insight you provide now more than ever. But in a recession, it takes a little more en... http://www.articlealley.com/article_1068885_50.html 06th September 2009 Giving something away for f-r-e-e is one of the best ways to attract attention. People just can’t resist it. And for this reason, giveaway reports are an essential marketing tool for businesses that want to generate prequalified leads online. In other w... http://www.articlealley.com/article_973512_50.html 09th July 2009 Most people love stories for entertainment—we go to the movies to watch stories, we read novels before bed, and we share our own stories with friends. But aside from the entertainment value, storytelling is a powerful marketing and selling technique tha... http://www.articlealley.com/article_953529_50.html 28th June 2009 Although everyone thinks about book marketing AFTER they’ve published a book, smart authors start before they even go to press. Especially as a first-time author, if you start marketing your book at least six months before it’s done, then you can buil... http://www.articlealley.com/article_953528_50.html 28th June 2009 Writing for print and online publication can generate new business leads, drive traffic to your site, build relationships with your clients and prospects, and attract an audience. If you need to grow your business, consider the following ways to get your... http://www.articlealley.com/article_953526_50.html 28th June 2009 Many savvy business owners know that a book can be the ultimate marketing tool. Writing a book on a topic related to your business establishes expertise, expands your marketing influence, and generates new leads—all while bringing in income from book sa... http://www.articlealley.com/article_839005_50.html 27th March 2009 Creative writing can be a rewarding pastime. Many people turn to the pen to unwind after a stressful day. Some creative pieces can even be sold, turning a pastime into a source of additional income. However, many pieces that get written never see the publ... http://www.articlealley.com/article_830408_50.html 20th March 2009 Social media web sites, such as Facebook, YouTube, Twitter, and even MySpace, can be perfect places to market a book. If you are already connected to the online networking and media world, stay there, and start promoting your work. If you are not connecte... http://www.articlealley.com/article_830407_50.html 20th March 2009 Writing a book isn’t hard, but you have to make a commitment and put in the work to actually make your dream of becoming an author a reality. If you’ve been searching through web sites and books for a writing strategy that ensures success, then look n... http://www.articlealley.com/article_777745_50.html 03rd February 2009 Like any endeavor in life or business, in writing, a good end result is often attributed to a good starting plan. Just to sit down and to start to write can be effective as a jumping off point to figure out what your ideas are. But once you’ve put your ... http://www.articlealley.com/article_777743_50.html 03rd February 2009 If you want to write a book, or tackle any other important writing project, then setting clear, powerful goals can put you on the path to success. No matter what you hope to accomplish, the following five tips can help you get there. 1. Define Your Go... http://www.articlealley.com/article_740943_50.html 07th January 2009 The English language, like mathematics, has rules that make your message clear and understandable. In today’s era of e-mail and text communications, some may feel the rules of communication are largely unimportant as long as one gets the message across.... http://www.articlealley.com/article_718140_50.html 13th December 2008 Writing a book is such a big project that many aspiring authors have no idea where to start. If you’ve been thinking about writing a book, you can use the following three steps to turn your thoughts into action! Step One: Define Your Topic, Audience,... http://www.articlealley.com/article_710839_50.html 03rd December 2008 One of the best ways to multiply your earnings from speaking engagements is to fill the table in the back of the room with books, workbooks, manuals, DVDs, CDs, and other information products. Because after exciting the audience with your speech, many peo... http://www.articlealley.com/article_697618_50.html 30th November 2008 Every writer dreams of attracting a lucrative contract from a major New York publishing company. And although not everyone achieves that dream, many writers do. But they have to rise above everyone else and prove they have what it takes to write and sell ... http://www.articlealley.com/article_692392_50.html 24th November 2008 Everyone has a story to tell, and unfortunately those stories aren’t always pleasant. What makes memoirs and other personal stories of recovery and triumph so appealing is that struggle is universal. And writing about it is one way—a great way—to ma... http://www.articlealley.com/article_692390_50.html 24th November 2008 A man came to me last week because he needed help writing his book. He told me that he’s had this project on his to-do list for years, but he just couldn’t seem to get started. He’s literally been staring at the task—start writing my book—almost... http://www.articlealley.com/article_612112_50.html 01st September 2008 Creating images in a reader’s mind is what writing is all about. But oftentimes, finding the right words to express the meaning we want our readers to gain can be tricky. Writers toil over their words and nothing seems quite right. And this problem can ... http://www.articlealley.com/article_579416_50.html 17th July 2008 So you’ve taken the plunge and started writing a book? Congratulations on taking the first step. But now you have to find ways to keep yourself motivated to keep going. If you’re like most people that are trying to write a book, you started off strong... http://www.articlealley.com/article_573869_50.html 10th July 2008 When most writers think about marketing materials, press releases, and how-to writing projects, they assume creativity is a waste of time and energy. Why not give it to them straight—right? But business writing doesn’t have to all business. Business w... http://www.articlealley.com/article_566201_50.html 30th June 2008 Every writer at one time or another suffers from writer's block. It's that painful inability to get your thoughts down on paper and it comes after all different kinds of writers. Unlike other ailments, writer's block is not cured by taking two aspirins an... http://www.articlealley.com/article_563939_50.html 26th June 2008 Have you been struggling to finish your book? If you’ve been working on the project for what seems like forever, and made little or no progress, you might need to reconsider your motive for taking on the project in the first place. So why are you wr... http://www.articlealley.com/article_562942_50.html 25th June 2008 Letters—and even e-mails—are person-to-person communications; they are usually written by one person and read by one person. They have the power to win you’re your reader like no other marketing material can. However, there is no such thing as a rou... http://www.articlealley.com/article_561846_15.html 23rd June 2008 Writing projects often take longer than anticipated and that's simply because many writers don't have a process that helps them work efficiently. All experienced writers develop a rhythm to their work with practice and experience. They understand how they... http://www.articlealley.com/article_559740_50.html 20th June 2008 Years ago, business writers wrote all their communications in a formal tone that sounded the same throughout the piece—passive verbs, jargon, and the editorial “we” were all characteristic of this business writing style. Only radical writers broke ... http://www.articlealley.com/article_559006_50.html 20th June 2008 Marketing is important for all writers who hope to sell their work—whether that means books or articles or writing skills. I used to work for a book publishing company, and for several months I was in charge of marketing my boss’s book. It was a writi... http://www.articlealley.com/article_558345_50.html 19th June 2008 When you take a job at a company, whether you’re hired as a writer or not, being asked to write a memo or some other kind of document for someone that you work with is pretty common. Perhaps the person who's asked you to do the writing is busy or perhap... http://www.articlealley.com/article_554915_15.html 11th June 2008 Time is precious, and readers need a reason to keep reading—it’s a fact of life these days when information is available almost instantaneously. Especially in the Internet, you must get to the point right away, as studies have shown that on average yo... http://www.articlealley.com/article_553462_50.html 09th June 2008 Think of written materials like a shop window—the transparency a well-put-together document affords a company is most likely the best advertisement they can get. However, any mistakes that are not caught and get into print or published online reflect ba... http://www.articlealley.com/article_552693_15.html 09th June 2008 One of the greatest challenges of writing a book is staying motivated throughout the project—this is something every writer struggles with at one time or another. And that’s okay. No one can stay focused 100 percent of the time. What’s important is ... http://www.articlealley.com/article_544247_50.html 21st May 2008 Writers write because they love to do it. They look forward to sitting down at their desk to write each and every day, and they don’t feel “normal” unless they do. However, not all writers make a living doing what they love. So, why are so many pass... http://www.articlealley.com/article_539044_50.html 15th May 2008 We are a quirky bunch—that’s for sure. Every writer has different habits, unique strengths, and mistakes they always make in their work. For example, some can’t get started without a cup of coffee. Some always forget when to use “that” or “whi... http://www.articlealley.com/article_539042_50.html 15th May 2008 When most people think about reporting, they think about journalists at the newspaper—those are the real pros. But reporting is going out and observing the real world, interviewing real people, and researching real places. And regardless of what you’r... http://www.articlealley.com/article_539041_50.html 15th May 2008 Whether you’re working on a narrative or instructional manuscript, self-editing skills are important to your success as a writer. However, many writers don’t know where to start when it comes to looking at their own writing objectively. They can easil... http://www.articlealley.com/article_539040_50.html 15th May 2008 If you’ve always wanted to write a book but put it off because it seemed too difficult or you just didn’t know how to start, it’s time to stop procrastinating and start writing. Sure, it may seem hard. But writing a book is really more about organiz... http://www.articlealley.com/article_517913_15.html 16th April 2008 Do you want to write a book detailing all your business knowledge and your experiences in the business world? Writing a book is a great way to increase your sales, broaden your customer base, brand your business, and establish expertise. But if you’ve n... http://www.articlealley.com/article_515571_50.html 11th April 2008 Writing for the web is one of the most important types of business writing most people have to do—especially if you conduct business online, and these days, who doesn’t? Maybe you have a web site that needs updated content, or you need a press release... http://www.articlealley.com/article_515569_50.html 11th April 2008 If you’re a business professional and you’re ready to try something new, think about writing a business book. Writing a book about your expertise in a specific industry or even business in general is an excellent way to expand your business and branch... http://www.articlealley.com/article_514735_15.html 10th April 2008 If you’re writing a book, eventually you need to get feedback on your writing skills, the material itself, and whether or not your goals were accomplished in the manuscript. After all, the goal of writing a book is to communicate with readers, and if no... http://www.articlealley.com/article_514733_15.html 10th April 2008 The world of online advertising is very competitive, and writing ad copy that sells can be quite challenging. Generic ads are seldom effective and to successfully sell your product your ad needs to stand out from the crowd of ads for your competitors. It ... http://www.articlealley.com/article_514007_15.html 09th April 2008 As a published author, your web site should become the clearinghouse of your marketing efforts. Every ad you place online, every article you publish in electronic publications, and even every e-mail you send should link back to your web site, where a visi... http://www.articlealley.com/article_514005_50.html 09th April 2008 If you have a web site you probably know the importance of web copy—the words that cover your pages. The expression “content is king” is very true, as quality content adds value and interest to your site and encourages repeat visitors. Sure, keyword... http://www.articlealley.com/article_512997_15.html 08th April 2008 At some point in your career you will have to produce some type of written content, and this can be stressful for many people who think their writing skills are less than perfect. Written content is an important part of business—especially these days wh... http://www.articlealley.com/article_512995_15.html 08th April 2008 Writing for the web is a whole different animal than writing for print or any other medium. Web readers operate in a different way than readers of other mediums, and therefore you should approach writing for the web in a slightly different way. Web cop... http://www.articlealley.com/article_512444_15.html 07th April 2008