http://www.articlealley.com en-us editorial@articlealley.com Good customer service can make all the difference - especially in ecommerce where there is no face-to-face contact. By offering excellent service you have the opportunity to turn happy customers into loyal customers. What's more, business studies have ... http://www.articlealley.com/article_536765_3.html 14th May 2008 HTML messages allow for text formatting, multiple columns, images, and brand recognition. They are growing in popularity and over 95% of customer email programs today will support HTML email. Unfortunately most spam is also formatted using HTML and thu... http://www.articlealley.com/article_530920_3.html 07th May 2008 If you're one of the people who worries that your customers will think you're spamming if you send them email, no matter HOW useful the information is, I urge you to reconsider. The truth is, when you do your email marketing right, not only is it an ex... http://www.articlealley.com/article_530522_3.html 07th May 2008 Blogs are powerful marketing tools that can help you reach more customers, establish credibility, increase sales, and share company news without having a huge advertising budget. Blogs have a number of advantages that make them highly effective in prom... http://www.articlealley.com/article_526372_3.html 29th April 2008 For your affiliate marketing to truly take off, you want your affiliates to succeed, and keep on succeeding. The secret to maintaining successful affiliates is in helping them succeed, and keeping them happy. Tips to Help Affiliates Succeed Follo... http://www.articlealley.com/article_525246_3.html 29th April 2008 With Affiliate Marketing You Only Pay for Results It is through affiliate marketing that you can start to tap into these highly targeted markets and get hundreds of other websites to start promoting your brand, products, and services. By getting expert... http://www.articlealley.com/article_524427_3.html 28th April 2008 On a test site, we found that prior to its redesign, 65% of the customers who reached our shopping cart abandoned it. We managed to reduce the abandonment rate by redesigning the cart over a testing period of 5 months. But still, as many as 50% of o... http://www.articlealley.com/article_512337_3.html 07th April 2008 Customers add items to the shopping cart, arrive at the checkout page, but then do not complete the checkout process. Why do so many customers go through the time and trouble to load up their shopping carts, only to leave without the merchandise? Th... http://www.articlealley.com/article_512053_3.html 07th April 2008 Search engines have quickly developed into the main interfaces through which most internet users find products, services, and information online. In fact, "just Google it" has become a common phrase in the English language. As a result, it is extremely... http://www.articlealley.com/article_510229_3.html 07th April 2008 Search engines want to lead users to the most relevant information that is available online for any given keyword. So focus on the user and ask yourself the question, "Is my page the most relevant page for this keyword online?" If the answer is yes, an... http://www.articlealley.com/article_509925_3.html 06th April 2008 What site would you prefer to go to? A site that has 100 pages of content but has not been updated in a year, or a 50 page site that keeps adding new content once a week? Search engines think the same. As you start to build out the content on your s... http://www.articlealley.com/article_508235_3.html 04th April 2008 Search engines want to feed searchers the best information and so do you. Make sure you have the most content, feature it in a search engine friendly site, and then start to build your link popularity over time. SEO does not have to be intimidating ... http://www.articlealley.com/article_507955_3.html 03rd April 2008 You may want to check out Google AdSense affiliate programs (www.google.com/adsense). With AdSense, you earn money by displaying small Google text ads on your website. Whenever one of visitors clicks on one, ... http://www.articlealley.com/article_502343_3.html 01st April 2008 If you're looking for a quick and easy way to start making money online, consider joining one of the Web's free affiliate programs. There are endless free to join affiliate programs available on the 'Net — in any category you might be interested in. ... http://www.articlealley.com/article_501239_3.html 31st March 2008 Online communities are powerful tools to help you establish that million-dollar business! Of course, certain products and services are more fit for building an online community than others. If you are selling a very straightforward, no-brainer product ... http://www.articlealley.com/article_500976_3.html 31st March 2008 Streaming audio has a variety of uses that can help you win more customers and increase your profits. Some of the most powerful ways you can use streaming audio on your site are for: Welcome Messages A personal introductory message about yourself... http://www.articlealley.com/article_500754_3.html 30th March 2008 In the past, audio was typically used on websites as background music to increase the "WOW!" factor, but it didn't really help in communicating with customers. These days it's a different story. With broadband becoming ubiquitous and streaming audio te... http://www.articlealley.com/article_480061_3.html 24th February 2008 Even if you're a genius in directing traffic to your site, traffic alone won't make you any money. If your visitors leave without making a purchase, your traffic is as useful as a fork is to eat ice cream. And unfortunately, only a very low percentage ... http://www.articlealley.com/article_479359_3.html 22nd February 2008 An effective headline should be well integrated with your website's focus and allow you to direct the eyes of your customers to where you want them to go. When it comes to creating a headline that demands attention, there is no set formula. But here's wha... http://www.articlealley.com/article_478742_3.html 21st February 2008 Pay-per-click (PPC) advertising is the single most powerful direct-response marketing tool that has ever existed. For the first time ever, any business can directly compete with the world's largest brands to acquire targeted traffic. While PPC advertis... http://www.articlealley.com/article_477739_3.html 20th February 2008 When you want to write a great copy you have to keep these three rules in mind: 1.don't make your copy look like an ad 2.grab and hold attention 3.take action We are going to start with rule number 1: Rule 1: Don't Make Your Copy Look Like an A... http://www.articlealley.com/article_476858_3.html 19th February 2008 Don't make the mistake of hacking together a sloppy site. Good site design is easy and will allow you amazing flexibility to test and implement future ideas and strategies. What is good design? It's got nothing to do with fancy graphics, flash anima... http://www.articlealley.com/article_476557_3.html 19th February 2008 One of the biggest fears people have about offering a free course or free sample chapters of their online product is that this will cannibalize their actual sales. This was certainly our fear too when we first started adopting this strategy. But we soo... http://www.articlealley.com/article_475827_3.html 18th February 2008 One of the easiest types of products to sell online is an informational product. Just about anything you have expert knowledge on can be developed into a guide and sold online. Unfortunately, the vast majority of people selling informational products o... http://www.articlealley.com/article_469932_3.html 07th February 2008 If you aim to establish your site as a serious ecommerce player, here are 3 things you need to do: 1. Create and put up a privacy policy. 2. Process orders on a secure server. 3. Get 3rd party verification to increase credibility. Each is easy to do ... http://www.articlealley.com/article_469372_3.html 06th February 2008 There are 4 ways to establish trust with good customer service. If customers know they can trust your sales process, you'll get more sales. This is what you need to do: · Offer free services such as trial periods, free downloads or free lessons. Â... http://www.articlealley.com/article_468642_3.html 06th February 2008 People trust other people more than websites. One of the biggest things that turn off people from buying online is the lack of human interaction and personality. As said before, pictures of the author behind an ebook, the manager of the online store or... http://www.articlealley.com/article_467875_3.html 04th February 2008 The last time we've identified 4 key areas where you can build trust on your site. We'll show you how to implement trust-building techniques in these 4 areas. The areas to focus on are: 1. Transparency: 2. The Human Touch: 3. Customer Care 4. Priva... http://www.articlealley.com/article_467552_3.html 04th February 2008 Making the very first purchase from a site you've just stumbled across can often be a very emotional experience. The excellent copy, hard-hitting benefits, and free demo you loved have compelled you to own this wondrous product. But at the same time so... http://www.articlealley.com/article_467103_3.html 02nd February 2008 Why Merchants Fear the Dreaded Guarantee The same psychological principle of the fear of loss that causes buyers to hesitate on making a purchase causes merchants to often be reluctant to offer a guarantee. What the merchant fears is having to act o... http://www.articlealley.com/article_466390_3.html 02nd February 2008 When compelling sales copy isn't enough to close the deal, use testimonials! Customers can be skeptical of corporate chatter telling them how great their product is and why they absolutely must buy it now. They often think a merchant cares more about m... http://www.articlealley.com/article_466082_3.html 01st February 2008 My wife and I were sitting by the river this afternoon and we were both looking at our child while he was playing.I don't know what my wife thought at that moment,but I do remember what I thought when I was looking at him.I was loo... http://www.articlealley.com/article_224771_24.html 08th October 2007 Faith is the head chemist of the mind. FAITH is a state of mind which may be induced, or created, by affirmation or repeated instructions to the subconscious mind, through the principle of auto-suggestion.In connection with this, consider the ... http://www.articlealley.com/article_216211_24.html 21st September 2007