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<title>David Callan's Articles</title>
<link>http://www.articlealley.com</link>
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<webMaster>editorial@articlealley.com</webMaster>
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<title>Only the big search engines count</title>
<description>By David Callan
Many of you have read with enthusiasm my article entitled Search engine optimization guide and believe if you follow the guidelines within the article and then submit to hundreds of search engines you will be flooded with visitors and pro...</description>
<link>http://www.articlealley.com/article_882_6.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Search engine optimization guide</title>
<description>By David Callan
Not by any sense of the word is search engine marketing a secret. However there are secrets and tricks to search engine marketing. In this article we'll try to successfully educate you on the different factors which contribute to SEO, SEO...</description>
<link>http://www.articlealley.com/article_881_6.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Search engine toolbar guide</title>
<description>By David Callan
Search engines, do you use them? Of course you do! Most if not all internet users use them at some stage or another, and why not, they are very easy to use, simply go to the address of the engine be it Google.com, Alltheweb.com or any oth...</description>
<link>http://www.articlealley.com/article_880_6.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Yahoo submitting tips</title>
<description>By David Callan
Getting listed on Yahoo should be without doubt one of the most important missions on any Internet marketers mind.

Yahoo is the biggest of all the search engines, well actually that's not true, you see Yahoo is not technically a search...</description>
<link>http://www.articlealley.com/article_879_5.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Google ranking tips</title>
<description>By David Callan
Google is by far the most popular search engine available today for both ordinary surfers and webmasters alike. 
Surfers like it because of the highly relevant results it gives and the speed at which it delivers them. This is due to its ...</description>
<link>http://www.articlealley.com/article_878_6.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Google Adwords guide</title>
<description>By David Callan
The year is 2000, Google is seen as the leader in the search engine industry by now. Many of Googles competitors are trying their hands at different advertising models as a way to generate revenue. Google currently seeing the most growth ...</description>
<link>http://www.articlealley.com/article_877_7.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Pay per click search engine guide</title>
<description>By David Callan
What are pay per click search engines?
Pay per click search engines (also called pay-for-performance and paid listings among other names) are engines which allow site owners to determine their sites ranking in that particular search engi...</description>
<link>http://www.articlealley.com/article_876_7.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Search engine cloaking and stealth technology</title>
<description>By David Callan
Tired of the search engine optimization game? Lots of webmasters are, today the Internet is more a big shop than the information library it became so popular for. This of course means that there are hundreds if not thousands of sites comp...</description>
<link>http://www.articlealley.com/article_875_6.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Open Directory Project guide</title>
<description>By David Callan
The Open Directory Project (ODP) based at http://www.dmoz.org is perhaps the most important directory any webmaster can submit a site to these days. Even more important than Yahoo? You might ask. Well yes in my opinion anyway, you see the...</description>
<link>http://www.articlealley.com/article_874_5.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Robots.txt file guide</title>
<description>By David Callan
We all know search engine optimization is a tricky business, sometimes we rank well on one engine for a particular keyphrase and assume that all search engines will like our pages and hence we'll rank well for that keyphrase on a number o...</description>
<link>http://www.articlealley.com/article_873_6.html</link>
<pubDate>09th January 2005</pubDate>
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<title>How important are reciprocal links?</title>
<description>By David Callan
In my opinion reciprocal links are second only to search engines as a way to get traffic to ones site. 

Reciprocal links are links with other sites which are generally related to the theme of your website. The concept is simple, you li...</description>
<link>http://www.articlealley.com/article_872_6.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Who / How to target for reciprocal links</title>
<description>By David Callan
Reciprocal linking is one of the most effective ways of driving targeted mass numbers of people to your website, however in order to be successful you've to carefully target and choose the sites you want to link with.

What you need to ...</description>
<link>http://www.articlealley.com/article_871_6.html</link>
<pubDate>09th January 2005</pubDate>
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<title>How to get reciprocal links</title>
<description>By David Callan
Now you know how important reciprocal links are and who you should target when looking for links, but when you've found your targets what's the best way to actually get them to link to you. What should you say to the webmaster in the emai...</description>
<link>http://www.articlealley.com/article_870_6.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Reciprocal link proposition templates</title>
<description>I guess you can't really call this an article, maybe a resource article though. I've decided to include it in the reciprocal links section anyway. Below there are six templates and a couple of subject lines too which you can use when emailing other webmas...</description>
<link>http://www.articlealley.com/article_869_6.html</link>
<pubDate>09th January 2005</pubDate>
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<title>What are Autoresponders?</title>
<description>By David Callan
Autoresponders are just that, they're programs set up to automatically respond with an designated email when a blank email is sent to a certain email address. 

Have you ever seen something like this 

For a Free Guide to ? send a bla...</description>
<link>http://www.articlealley.com/article_868_3.html</link>
<pubDate>09th January 2005</pubDate>
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<title>What to look for in an Autoresponder service</title>
<description>By David Callan
In this article I'll go through some of the features and factors of choosing an Autoresponder service. 

First off you'll want unlimited hits. Autoresponders were designed to process and send large amounts of data easily and quickly, th...</description>
<link>http://www.articlealley.com/article_867_3.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Affiliate programs frequently asked questions</title>
<description>By David Callan
What are affiliate programs?
Affiliate programs also known as associate programs, referral programs and partner programs among others things are Internet sales systems whereby a website which sells products or services can have hundreds ...</description>
<link>http://www.articlealley.com/article_866_3.html</link>
<pubDate>09th January 2005</pubDate>
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<title>What to look for in an affiliate program</title>
<description>By David Callan
Affiliate programs have quickly become the most popular way for webmasters to use traffic to their sites to make money. 

The amount of money however an affiliate earns depends on three main factors:

1. Level of traffic to the affili...</description>
<link>http://www.articlealley.com/article_865_3.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Increase your affiliate check</title>
<description>By David Callan
You've got a decent amount of traffic to your site and your signed up with some affiliate programs hence you want to know how you can make the most money from with these programs, right?. Well there are a number of ways in which you can i...</description>
<link>http://www.articlealley.com/article_864_12.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Starting your own affiliate program</title>
<description>By David Callan
Utilizing affiliate programs is the most powerful way to market a product online. All the top marketing professionals agree with this and most of them have used affiliate programs to make hundreds of thousands of dollars online in a very ...</description>
<link>http://www.articlealley.com/article_863_3.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Pros and cons of having a discussion forum</title>
<description>By David Callan
Before going into the pros and cons of having a forum on a site let's first explain what forums actually are. Most of you are familiar with them but mightn't have heard the term 'forum' before. Well forums are just another name for discus...</description>
<link>http://www.articlealley.com/article_862_12.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Getting people to talk at your discussion forum</title>
<description>By David Callan
There are plenty of good scripts available on the Internet which will provide you with all the features you could want in a forum. 

Having the most sophisticated and advanced features on your forum however doesn't mean it's going to be...</description>
<link>http://www.articlealley.com/article_861_12.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Marketing with ebooks</title>
<description>By David Callan
Ebooks are electronic books which can be downloaded from any website or FTP site on the Internet. Ebooks are made using special software and can include a wide variety of media such as HTML, graphics, Flash animation and video. 

As a r...</description>
<link>http://www.articlealley.com/article_860_12.html</link>
<pubDate>09th January 2005</pubDate>
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<title>#1 Internet business</title>
<description>By David Callan
An ebooks business is the number one Internet business to run. You may have heard this before but that's because it's so true. 

It's based on the fact that the Internet is and always has been the information superhighway and the main r...</description>
<link>http://www.articlealley.com/article_859_12.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Your own ezine</title>
<description>By David Callan
As a webmaster, running your own free Ezine (also known as a newsletter) can bring huge benefits to your website and help increase your profits. You have seen them all over the Internet, nearly all sites related to marketing offer them to...</description>
<link>http://www.articlealley.com/article_858_12.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Getting subscribers to your ezine or newsletter</title>
<description>By David Callan
The amount of people subscribed to your ezine has a direct affect on how much money you can make with it either directly through advertising or indirectly through you mentioning and recommending your product in it, so you'll always want t...</description>
<link>http://www.articlealley.com/article_857_12.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Advertising in ezines</title>
<description>By David Callan
Advertising in Ezines has to be one of the best mediums for advertising your product, free ebook or website. 

If you want to reach an audience which is highly targeted and cost effective then advertising in Ezines is the way to go. You...</description>
<link>http://www.articlealley.com/article_856_12.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Writing for publicity</title>
<description>By David Callan
Building your reputation online is one of the most important things you can do to aid the success of your Internet business. 

One of the most popular ways among the top Internet gurus to do this is to provide highly useful, interesting...</description>
<link>http://www.articlealley.com/article_855_12.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Content is king</title>
<description>By David Callan
On the Internet content is king and always will be. This is because the Internet is the information superhighway and most people use it for information of some sort. 

The information on a website is its content. Generally the more usef...</description>
<link>http://www.articlealley.com/article_854_6.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Webdesign do's</title>
<description>By David Callan
You may have read the article entitled Webdesign don'ts, the article as the name suggests covers some of the things you should avoid when designing a website, things that will likely cause visitors to never want to visit your site again. ...</description>
<link>http://www.articlealley.com/article_853_4.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Webdesign don'ts</title>
<description>By David Callan
Your website is the life and soul of your Internet presence, if your website appears and acts unprofessional your company will seem unprofessional and people won't feel confident buying from you. 

With that said webdesign is a complex ...</description>
<link>http://www.articlealley.com/article_852_4.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Your domain name</title>
<description>By David Callan
Your domain name is imperative to the success of your website, if anyone tells you otherwise they're either lying or don't know what they're talking about. 

You need a domain name if you're serious about being an online entity, it's wh...</description>
<link>http://www.articlealley.com/article_851_1.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Choosing a host</title>
<description>By David Callan
You've spent a couple months developing a really great site with pages and pages of excellent content and now all you've to do is choose which company you want to host with, beware however that choosing a host isn't usually an easy proces...</description>
<link>http://www.articlealley.com/article_850_2.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Favicon.ico file guide</title>
<description>By David Callan
Favicon.ico is the name of the icon Internet Explorer 5+ uses in the address bar when someone's viewing their favorites. There should be one beside the address of this page now if you using IE5+. If you want to see favicon.ico in action a...</description>
<link>http://www.articlealley.com/article_849_4.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Custom error pages</title>
<description>By David Callan
Link Rot is everywhere on the Internet. Link rot is the name often used to refer to broken links on the web, by broken I do of course mean links that don't work.

When someone is trying to access a page on your site and either the page ...</description>
<link>http://www.articlealley.com/article_848_4.html</link>
<pubDate>09th January 2005</pubDate>
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<title>.htaccess file guide</title>
<description>By David Callan
You may have already come across the .htaccess file while on www.akamarketing.com, we used it in the article Custom error pages to enable you to set up custom error pages so visitors will be taken to a custom error page on your site and n...</description>
<link>http://www.articlealley.com/article_847_4.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Banner design tips</title>
<description>By David Callan
Banner advertising is by far the most popular and widespread form of advertising on the Internet, almost every website has some form of banner advertising on it. There's just no escaping the banner on the net. 

Even though we've all re...</description>
<link>http://www.articlealley.com/article_846_3.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Marketing to newsgroups</title>
<description>Newsgroups can be an effective way to get the word out about your product or service. Nowadays however it's a lot harder to utilize them because everyone thinks that your just spamming. Newsgroups are also useful for product feedback, you can easily find ...</description>
<link>http://www.articlealley.com/article_845_3.html</link>
<pubDate>09th January 2005</pubDate>
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<title>The importance of St. Albans V ICL case</title>
<description>By David Callan
The case of St. ALBANS CITY &amp; DISTRICT COUNCIL v INERNATIONAL COMPUTERS LIMITED of the mid Nineties set the precedent for subsequent cases involving the sale of software, both off the shelf and bespoke custom developed software. The case ...</description>
<link>http://www.articlealley.com/article_844_11.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Marketing with classified ads</title>
<description>By David Callan
You have all read them, offline anyway, in papers, magazines and journals among other places. Well online classified ads work the same way. You write a headline, description and post some contact details for potential buyers to get in tou...</description>
<link>http://www.articlealley.com/article_843_3.html</link>
<pubDate>09th January 2005</pubDate>
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<title>FFA marketing</title>
<description>By David Callan
FFA marketing involves using free-for-all pages to promote your site. In my opinion FFA pages are one of the most overrated forms of Internet marketing there is. 

No serious web marketer spends much time with this method of marketing b...</description>
<link>http://www.articlealley.com/article_842_6.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Offline promotion guide</title>
<description>By David Callan
Banner ads, search engines and link exchanges. We've all tried them while promoting our sites and online businesses, some have worked more successfully than others mind you but just because you run an online business doesn't mean you've t...</description>
<link>http://www.articlealley.com/article_841_3.html</link>
<pubDate>09th January 2005</pubDate>
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<title>Email formatting guide</title>
<description>By David Callan
You've started using autoresponders, Ezines and opt-in lists to market your products and websites, you've been waiting for a few days for the profits to roll in, but nothin, not even one sale. Why? Well the problem's either that your ad c...</description>
<link>http://www.articlealley.com/article_840_12.html</link>
<pubDate>09th January 2005</pubDate>
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