http://www.articlealley.com en-us editorial@articlealley.com A trend I’ve noticed among many marketers is a desire to avoid any work that doesn’t directly deal with gaining sales. Call it a desire to always have a strong reward for their actions, something immediate that they can understand and latch ont... http://www.articlealley.com/article_685077_3.html 11th November 2008 Marketing is always going to be an evolving process. The more you vary up your marketing the better positioned you’ll be to target the largest market possible. If you’re sending out the exact same message over and over again people are going to ge... http://www.articlealley.com/article_684229_3.html 10th November 2008 There are many businesses out there who have a rather large discrepancy between what they think their customers like about them and what their customers actually like. This can be a very important distinction, and you might even be able to go for qui... http://www.articlealley.com/article_682413_3.html 04th November 2008 Marketing isn’t something that everyone just immediately knows how to do the first time they sit down to sketch out a marketing plan. It can take a long time to really get a strong marketing approach down, and there are some people who have been in... http://www.articlealley.com/article_680281_3.html 31st October 2008 I think for many companies the hardest thing about newsletters is getting yourself to do all of that writing. Face it: writing can be a very daunting task for those who aren’t as well versed in it. This leads to many companies to just forgo newsletter... http://www.articlealley.com/article_680269_3.html 31st October 2008 The quick glance is the crutch of a strong poster printing campaign. This is the most important thing to consider and will be the deciding factor between whether or not you’re successful or meet with bitter failure. The glance is the first thing ... http://www.articlealley.com/article_679106_3.html 30th October 2008 I’ve always been a big advocate of planning out your marketing far in advance. The thing about marketing is that it goes through very clear and noticeable cycles. For those who have been in the business of marketing for long enough they get used to... http://www.articlealley.com/article_678879_3.html 30th October 2008 There stands a difficult balance with catalogs that any company who uses them needs to be aware of. The first rule is to use repetition in your catalogs. The reason being is that you want to have a strong theme and image with your brand name. You hav... http://www.articlealley.com/article_676032_3.html 27th October 2008 No one wants to pay more for something then they have to. The smaller a business is the smaller the marketing budget becomes, but you can always help keep the costs down by handling a lot of the marketing by yourself. I know of plenty of small busine... http://www.articlealley.com/article_673480_3.html 23rd October 2008 There stands a difficult balance with catalogs that any company who uses them needs to be aware of. The first rule is to use repetition in your catalogs. The reason being is that you want to have a strong theme and image with your brand name. You hav... http://www.articlealley.com/article_671380_3.html 21st October 2008 As the size of a business goes down, the size of the marketing budget is likely to go down with it. As the size of the marketing budget goes down, the level of attention you have to pay to each marketing push starts to go up. The smaller your busines... http://www.articlealley.com/article_671257_3.html 21st October 2008 There’s a certain generic look that a lot of companies have. Whatever industry they’re in, they take on certain colors or certain images that are very basic for their industry, and so they kind of blend in. This often extends to the business card... http://www.articlealley.com/article_668117_3.html 17th October 2008 Too often a company is so closed off from people their customers have trouble connecting with them in any meaningful way. The business becomes a place to shop at and nothing more because the business doesn’t let people get any closer to them. It ... http://www.articlealley.com/article_665386_3.html 15th October 2008 If your entire business is centered on your ability to provide someone with a good service, you have to know exactly what this means for your marketing, because it’s going to have a big impact on the way you approach it. The thing to consider is th... http://www.articlealley.com/article_665332_3.html 14th October 2008 There are a wide variety of different elements that go into business cards. My point here is to go over the different pieces of contact information you put on your cards, in hopes of helping you decide exactly what your card needs to say. Before you ... http://www.articlealley.com/article_662317_3.html 13th October 2008 Marketing with postcards can sometimes seem like a bit of a double edged sword. On the one hand postcard printing acts as a very powerful form of marketing. You’re sending your marketing message directly into a person’s home. You have an almost guar... http://www.articlealley.com/article_662053_3.html 13th October 2008 I think I’d often put catalog printing in the same category as business cards when it comes to the way people view them. Here’s what I mean: these are forms of marketing that are often overlooked as forms of marketing. I see all sorts of business... http://www.articlealley.com/article_660236_3.html 08th October 2008 I see so many business cards that waste a whole lot of space. You have two sides to a business card. Why aren’t you spending any of your time on the back of the card? After all, when you pay for business card printing you’re getting both the fron... http://www.articlealley.com/article_659268_3.html 07th October 2008 I’ve recently started writing a series of different articles discussing the various strengths and weaknesses of different types of advertising to help people to decide which forms might work best for their company. After all, different types of market... http://www.articlealley.com/article_658020_3.html 06th October 2008 They’re small and simple and yet they can be really difficult to get right. Logos aren’t something you just come up with overnight unless you get really lucky and have that amazing flash of inspiration. They may look like they wouldn’t take muc... http://www.articlealley.com/article_655233_3.html 02nd October 2008 It almost seems like an oxymoron to say cheap marketing. What marketing is truly cheap? What might seem cheap at first has a way of skyrocketing when you weren’t looking and leaving you with more debt than you were prepared for. The real issue that... http://www.articlealley.com/article_654540_3.html 01st October 2008 Postcards don’t have to be used to just promote a sale. I get so many color postcards in the mail telling me about sales and upcoming product releases, but rarely for anything else. There’s one particular company that I enjoy shopping at a lot wh... http://www.articlealley.com/article_653875_3.html 01st October 2008 When you decide to start promoting a brand name what you’re really doing is accepting that you need to live and breathe that brand if you want it to be popular. What example do I mean by this? A strong brand name comes from a very strong and ... http://www.articlealley.com/article_653465_3.html 30th September 2008 Greeting cards are great way to stay in touch with your customers. While most other advertising and marketing methods focus on a specific product or service, greeting card printing is more about reminding your customer that you’re there and that you ... http://www.articlealley.com/article_651154_3.html 29th September 2008 Brochures are a fantastic selling tool for businesses large and small. It is easy to print brochures and inexpensive to distribute them to customers. But many companies make big brochure blunders when they print brochures. The result is wasted market... http://www.articlealley.com/article_651115_3.html 29th September 2008 The interesting thing about postcard printing in relation to other kinds of marketing is that it is linked quite heavily with the means in which you get them out to the people. Brochures can be handed out in a variety of different forms, just like fl... http://www.articlealley.com/article_645388_3.html 23rd September 2008 There are two important things to be aware of if you’re going to use postcard printing. The first is that you need to grab a person’s attention right away. They aren’t going to just pick up your postcard and casually read it along with the rest... http://www.articlealley.com/article_645090_3.html 22nd September 2008 There are two important things to be aware of if you’re going to use postcard printing. The first is that you need to grab a person’s attention right away. They aren’t going to just pick up your postcard and casually read it along with the rest... http://www.articlealley.com/article_642474_3.html 18th September 2008 The best kind of marketing is so comprehensive it takes into consideration everything going on throughout the year. Part of this is planning out your marketing well in advance, but even if you don’t know exactly what your themes are going to be, yo... http://www.articlealley.com/article_639758_3.html 16th September 2008 With email, voicemail, social networking sites, and other digital means of networking, color business cards are still the best way to deliver your contact information outside of the digital domain. Sure, an email may have your phone number and oth... http://www.articlealley.com/article_637590_3.html 15th September 2008 I hope this isn’t a surprise, but people are forming opinions about you. Every time you meet them, every time you speak to them, each time you do anything connected with them opinions will be made, and this is even more certain when it comes to the... http://www.articlealley.com/article_637182_3.html 12th September 2008 The main purpose of postcard printing is to provide a company with the ability to get a quick, short advertisement to their customers as fast as possible. You won’t often see marketing more direct and to the point than postcards. The faster you can... http://www.articlealley.com/article_634944_81.html 11th September 2008 So, your box of new color business card printing job has arrived fresh off the presses. Everything looks great! All your information and your logo look sharp and you are ready to start handing the cards out to customers. In an increasingly digital wor... http://www.articlealley.com/article_634335_3.html 10th September 2008 When designing a catalog, many companies end up spending more money than they intended in the first place. Choosing a format for catalog printing affects the cost greatly, and often the more creative layouts can be the most expensive. The list below giv... http://www.articlealley.com/article_632952_3.html 09th September 2008 The main purpose of postcard printing is to provide a company with the ability to get a quick, short advertisement to their customers as fast as possible. You won’t often see marketing more direct and to the point than postcards. The faster you can... http://www.articlealley.com/article_632405_3.html 09th September 2008 If your business is product driven, you can increase sales by designing and printing catalogs. Catalogs are tremendous marketing tools when designed properly and used correctly. Here are some tips to keep in mind for your next catalog printing project... http://www.articlealley.com/article_630541_3.html 09th September 2008 People like being recognized. It’s a simple fact. People are often motivated to do good things just for the recognition. You can use this fact to get your business more referrals. If you don’t want to explicitly ask for a referral from your custo... http://www.articlealley.com/article_629962_3.html 09th September 2008 Outdoor advertising is a necessity for many businesses. If you only advertise in your store, you won’t be able to advertise to local prospects and those driving or walking by. You can get a lot of business from passersby who stop in to your store on i... http://www.articlealley.com/article_628697_3.html 08th September 2008 Calendar printing can be a great addition to any marketing plan because calendars put your logo and your company’s name in front of customers every day of the year. Most households need calendars, but most people don’t want to buy a calendar. Thi... http://www.articlealley.com/article_628270_3.html 08th September 2008 Postcards have become one of the easiest and cheapest direct mail pieces because of the design software and program support available. Many companies are designing their own marketing literature by taking advantage of the design tips available through b... http://www.articlealley.com/article_627880_3.html 08th September 2008 Does your business publish a newsletter or e-newsletter? If not, it should be. Newsletters are a great way to touch base and build relationships with your customers or prospects. Newsletter printing also helps you establish your expertise in your indust... http://www.articlealley.com/article_625672_3.html 08th September 2008 Some of the best kinds of marketing are those that people can get a use out of other than just as promotional tool. Each time you go to a trade show you’re going to see plenty of them, and you’d be wise to take note of their value, and see what wi... http://www.articlealley.com/article_621722_3.html 05th September 2008 Outdoor advertising is a necessity for many businesses. If you only advertise in your store, you won’t be able to advertise to local prospects and those driving or walking by. You can get a lot of business from passersby who stop in to your store on i... http://www.articlealley.com/article_621079_3.html 05th September 2008 When you meet that one prospect, the one that could really help you take your small business to the next level, handing out a professional business card could make or break the client’s commitment. Your sales pitch may have been flawless, but if you p... http://www.articlealley.com/article_619488_3.html 04th September 2008 Brochures are a necessary item in your marketing campaign. Their purpose is to help you make the sale, whether you use a brochure as a direct mail piece, a handout at a trade show, or a response to an inquiry. Designing a brochure that will persuade t... http://www.articlealley.com/article_619103_3.html 04th September 2008 After brochure printing is complete and you have acquired a number of clients to your mailing list and sold a few of your products, what should you do next? You may believe that your marketing campaign needs no more work. After all, it brought you the... http://www.articlealley.com/article_618362_3.html 04th September 2008 Many companies use postcards in direct mail advertising. Even though postcard printing and design should be easy and quick, things can get muddled without a clear plan. Follow the eight step plan below for a postcard process that leaves you feeling sa... http://www.articlealley.com/article_616959_3.html 03rd September 2008 The statement “bigger is better” seems to be the motto for modern advertising, which is why so many companies are using poster printing to market new products or services, to spread the word about upcoming events, or even to use as giveaways such as... http://www.articlealley.com/article_616675_3.html 03rd September 2008 Quite often marketing can seem like one of those annoying catch-22s of life. You need to market to make money and you need money to market. So how exactly do you generate strong marketing when you’re first starting out and you simply don’t have al... http://www.articlealley.com/article_614550_3.html 02nd September 2008 You’ve done the hard work for your direct mail campaign: you’ve designed attractive graphics and used eye-catching photos; your brochure and booklets answer people’s questions in a logical order; and your copywriting is top-notch, loaded with bene... http://www.articlealley.com/article_614355_3.html 02nd September 2008