Jerry D. Wilson's Articles http://www.articlealley.com en-us editorial@articlealley.com Dot Matrix Printers may be your Best Receipt Printer Choice By: Nathan Lewis Thermal printers are not always the best choice for a receipt printer. You could not tell that by the number of thermal printers sold. But it is a true statement that a thermal printer is not always the best possible choice as a rece... http://jerrydwilson.articlealley.com/dot-matrix-printers-may-be-your-best-receipt-printer-choice-500175.html 28th March 2008 Kitchen Printers Bring the Fastest Return on Your Investment By: Nathan Lewis Point of sale systems are never complete without printers. Not only do you need printers for receipts, journals and credit card payments, if you are a restaurant you need printers in the kitchen to help stop theft. Printers in the ... http://jerrydwilson.articlealley.com/kitchen-printers-bring-the-fastest-return-on-your-investment-497626.html 27th March 2008 Journal Printers can be you Silent Watchdog By: Nathan Lewis The original cash register was created as a theft deterrent. In an age where businesses only hired family to work in the store cash registers were invented to stop family members from stealing from one another. Even in the beginning... http://jerrydwilson.articlealley.com/journal-printers-can-be-you-silent-watchdog-492873.html 20th March 2008 Applying the 80-20 Rule to Search Engine Optimization By: Nathan Lewis Almost every business owner knows the 80-20 rule and how it applies to their business. In addition to applying this rule for business, almost everyone else can find a fit for this amazing split to their own personal lives. There ha... http://jerrydwilson.articlealley.com/applying-the-8020-rule-to-search-engine-optimization-487364.html 10th March 2008 Parallel Printers Make the Perfect Receipt Printers By: Nathan Lewis As long as computers still have parallel printer connections, parallel receipt printers will be a smart choice for business owners. Receipt printers come in a wide variety of interfaces, but parallel interfaces are a great choice for ... http://jerrydwilson.articlealley.com/parallel-printers-make-the-perfect-receipt-printers-480596.html 25th February 2008 Thermal Point of Sale Printers in Restaurants By: Arthur G. Scott Thermal printing takes place when a heated printhead contacts thermal paper. As the paper passes over the heated printhead the paper turns black at each place it is heated, creating words or images. Other colors are sometimes possib... http://jerrydwilson.articlealley.com/thermal-point-of-sale-printers-in-restaurants-480540.html 25th February 2008 The Ten Commandments of the Lazy By: Jerry Wilson Recently, I have had the misfortune of being personally involved with people who just did not have the drive and initiative they needed to get out of tight financial situations. These people found themselves short of cash, short of fo... http://jerrydwilson.articlealley.com/the-ten-commandments-of-the-lazy-476809.html 19th February 2008 Use POS Reports to Manage your Business By: Nathan Lewis If you do have a computerized POS system then look at the reports. Don't just pass them off or throw them in the trash. POS systems are designed to slow or stop employee theft. Manage your business through these reports. Look for h... http://jerrydwilson.articlealley.com/use-pos-reports-to-manage-your-business-475839.html 18th February 2008 Maintain your own Point of Sale System By: Nathan Lewis During tough economic times you really have to be smarter with your money. You wouldn't pay too much for your inventory and you shouldn't pay too much to maintain your equipment. You wouldn't call an electrician to change a light bul... http://jerrydwilson.articlealley.com/maintain-your-own-point-of-sale-system-475666.html 16th February 2008 Find a Replacement Point of Sale Receipt Printer in 3 Easy Steps By: Nathan Lewis Finding a replacement point of sale printer online is much easier than you might think. No matter where you bought the system and no matter what the manufacturer you can find a replacement printer online. The steps to find the prin... http://jerrydwilson.articlealley.com/find-a-replacement-point-of-sale-receipt-printer-in-3-easy-steps-475282.html 15th February 2008 Core Communications Skills Every Business Should Use By: Arthur G. Scott There is more to communication that speaking and listening. There are aspects that help make your point better with fewer words. If you think that there is more to effective communication than using the right words to make your po... http://jerrydwilson.articlealley.com/core-communications-skills-every-business-should-use-475277.html 15th February 2008 Bottom Up Pricing is Made for the Internet By: Nathan Lewis The Internet has brought to the forefront a pricing strategy that has never caught on in the traditional marketplace. This pricing strategy looked at how much you need to make off of each item rather than look at the retail price as a... http://jerrydwilson.articlealley.com/bottom-up-pricing-is-made-for-the-internet-475270.html 15th February 2008 How Much Training do you Need on your New Computer System By: Nathan Lewis I am still amazed by business owners who are wanting, even asking to pay for training on their new computer and point of sale systems. I am not talking about $25 - $50 per hour here. I am talking 8-hour days at $750 per day. That eq... http://jerrydwilson.articlealley.com/how-much-training-do-you-need-on-your-new-computer-system-474597.html 14th February 2008 Managing a Profitable Business During Harsh Economic Times By: Nathan Lewis During harsh economic times it is the savvy businessman that not only survives but flourishes. Be smart in your purchases, keep your eyes on your money and market directly to your customer base to grow your business. Buying Smart m... http://jerrydwilson.articlealley.com/managing-a-profitable-business-during-harsh-economic-times-474288.html 13th February 2008 Owner Proof your Business to Improve Performance and your Quality of Life By: Arthur G. Scott What is Owner Proofing? Owner proofing is the minimized need for ownership involvement in daily operations as a manager and/or worker. What Causes the Need for Owner Proofing? Most owners want total command of their busines... http://jerrydwilson.articlealley.com/owner-proof-your-business-to-improve-performance-and-your-quality-of-life-474282.html 13th February 2008 Be Smart when you buy Training for your new POS System By: Nathan Lewis Computers are less of a mystery than they were 20 years ago. E-mail is more and more popular, more and more homes are getting high speed Internet access and every business that is serious about business has a computer or computerized ... http://jerrydwilson.articlealley.com/be-smart-when-you-buy-training-for-your-new-pos-system-470735.html 08th February 2008 Doing Business during a Recession By: Nathan Lewis It has be a few years since we went through a recession. According to some economist it has been since 2001 that we have enjoyed a recession. It might be a good time for a refresher course in how to do business during a recession. ... http://jerrydwilson.articlealley.com/doing-business-during-a-recession-470727.html 08th February 2008 SEO on a Shoestring does Pay Off By: Nathan Lewis Literally, millions of dollars are spent each month to have search engine optimization techniques applied to websites in the hopes of garnishing a top ranking. These top rankings are obtained rather quickly, in some cases the site... http://jerrydwilson.articlealley.com/seo-on-a-shoestring-does-pay-off-470718.html 08th February 2008 Establish Solid Vendor Relationships to Weather an Economic Storm By: Arthur G. Scott Price and service are not the only criteria for establishing vendors or suppliers. All suppliers have standard working agreements. Other benefits, however, are available "only for the asking". A vendor can be a long term partner. ... http://jerrydwilson.articlealley.com/establish-solid-vendor-relationships-to-weather-an-economic-storm-469374.html 06th February 2008 Using Keyword Phrases to Optimize your Website By: Jerry D. Wilson Yes, your site can rank at the top of the search engines without having to spend a ton of money on AdWords or other paid search results. If you take the time to understand what the search engines are looking for, even to the point ... http://jerrydwilson.articlealley.com/using-keyword-phrases-to-optimize-your-website-469225.html 06th February 2008 Get Well Gift Baskets Brighten any Sick Day By: Nathan Lewis You're sick, you don't feel good and you are totally board out of your mind. The doctor told you to stay in bed, but did he really know what torture that would be? You can only sleep so much before it pains you to lie down. Just... http://jerrydwilson.articlealley.com/get-well-gift-baskets-brighten-any-sick-day-462764.html 28th January 2008 Give a Spa Treatment Gift Basket for Valentine’s Day By: Nathan Lewis For the price of a dozen red roses you can send a Spa Treatment Gift Basket for Valentine's Day. You can either be like every other boring husband or boyfriend or you could step out and be creative. Use some imagination and select a ... http://jerrydwilson.articlealley.com/give-a-spa-treatment-gift-basket-for-valentines-day-462404.html 25th January 2008 Be a Hero on Valentine’s Day By: Nathan Lewis I don't know about you but I am tired of her asking me if this makes her look fat. So I quit giving candy for Valentine's Day so I wouldn't add to the misery. I also quit giving roses or flowers as these quickly die and end up in t... http://jerrydwilson.articlealley.com/be-a-hero-on-valentines-day-461726.html 25th January 2008 Pre-Qualified Site Traffic is Vital to your Online Success By: Jerry D. Wilson Building pre-qualified site traffic takes effort, time and patience. Unless you are willing to buy traffic through pay-per-click (PPC) or cost-per-click (CPC) campaigns you are going to have to work a generating the type of traffic... http://jerrydwilson.articlealley.com/prequalified-site-traffic-is-vital-to-your-online-success-456386.html 21st January 2008 Gourmet Gift Baskets Bring the Message Home By: Nathan Lewis Send a Gift with a Message In today's very mobile society, families have grown apart in distances but not in closeness. With the modern communication modes of the cell phone and Internet we are more than ever able to stay in close ... http://jerrydwilson.articlealley.com/gourmet-gift-baskets-bring-the-message-home-255912.html 21st January 2008 Take a Picnic Basket when you go to Cade’s Cove By: Nathan Lewis What is Cade's Cove? A cove is a relatively flat valley between mountains or ridges, according to the Smokey Mountains Association. Cade's Cove is a perfect example of this definition. Located just 23 miles south and west of Gat... http://jerrydwilson.articlealley.com/take-a-picnic-basket-when-you-go-to-cades-cove-255905.html 21st January 2008 Take a Picnic Basket to Truly Enjoy your Trip By: Nathan Lewis What did we do before there was Ronald, Wendy the Queen or the King? What did we do before there was a Subway, a Colonel or Popeye? Before the time we planned our trips around the fast food places of the world we planned our trips ar... http://jerrydwilson.articlealley.com/take-a-picnic-basket-to-truly-enjoy-your-trip-254274.html 20th January 2008 Niche Market Websites and Multiple Revenue Streams By: Nathan Lewis What are Niche Market Websites? These are relatively small websites that are focused on a narrow vertical market. In other articles I give the example of a website devoted to fly fishing as a niche market website rather than a site... http://jerrydwilson.articlealley.com/niche-market-websites-and-multiple-revenue-streams-253572.html 19th January 2008 What to Know Before you Start Working from Home By: Jerry D. Wilson Working from home is not a trend, it is now considered a very cost effective and efficient way of doing business. A great number of companies today are hiring people specifically to work from their own homes. Some of these compani... http://jerrydwilson.articlealley.com/what-to-know-before-you-start-working-from-home-253144.html 19th January 2008 Dominate the Competition with Niche Market Websites By: Nathan Lewis Niche market websites are your way to dominate and sell more than mega sites that are trying to be everything to everyone. In a previous article entitled "Create a Niche Market Website" I go into detail describing what a niche market ... http://jerrydwilson.articlealley.com/dominate-the-competition-with-niche-market-websites-252888.html 18th January 2008 Take a Picnic Basket on an Airboat Ride By: Nathan Lewis This may just be a Florida thing. Airboat rides are a blast, pun intended. The person who first dreamt up the idea of mounting a big block motor to the back of a flat bottom boat and then mounting an airplane propeller directly to ... http://jerrydwilson.articlealley.com/take-a-picnic-basket-on-an-airboat-ride-252885.html 18th January 2008 Gain the Advantage Through Niche Market Websites By: Nathan Lewis Competing with the major sites on the Internet may seem like a fantasy but it is not. Search engines don't care how big your site is as much as they care if your site is relevant to the search query of their visitors. If your site ha... http://jerrydwilson.articlealley.com/gain-the-advantage-through-niche-market-websites-248951.html 14th January 2008 What to Know Before you go with Google AdWords By: Nathan Lewis Pre-qualified visitors are what website owners are looking for. Attracting these visitors is also the hardest thing to do. For many website owners they will spend their entire marketing budget on Google AdWords or other similar pro... http://jerrydwilson.articlealley.com/what-to-know-before-you-go-with-google-adwords-248330.html 09th January 2008 Take a Picnic Basket when you Vacation in Florida By: Nathan Lewis Picnic baskets contain all the essentials for a family meal except the food. Flatware, plates, glasses, napkins and a table cloth are generally included with every picnic basket. You will find some baskets that are so well equipped t... http://jerrydwilson.articlealley.com/take-a-picnic-basket-when-you-vacation-in-florida-248305.html 09th January 2008 Gourmet Coffee and Tea Gift Baskets Brighten The Darkest Day Gourmet Coffee and Tea Gift Baskets a Very Hot ItemA very popular gift basket idea is selecting themed gift baskets such as a Gourmet Coffee and Tea Gift Basket. Baskets and gifts containing gourmet foods are also very popular. However, selecting a bask... http://jerrydwilson.articlealley.com/gourmet-coffee-and-tea-gift-baskets-brighten-the-darkest-day-247834.html 15th November 2007 Search Engine Optimization Tools For The Do-It-Yourselfer Having the right tool can make any job easier. The same can be said for search engine optimization. There are tools, many of them free, that will assist you in optimizing your site for the best possible ranking.Page Optimization SoftwareOptimizing pages... http://jerrydwilson.articlealley.com/search-engine-optimization-tools-for-the-doityourselfer-246878.html 14th November 2007 Search Engine Optimization Without Spending A Dime Search engine optimization is a complex business and not for everyone. Each search engine has its own way of ranking sites. Each search engine has certain key things that it looks for. Therefore, optimizing for all search engines is just not possible. ... http://jerrydwilson.articlealley.com/search-engine-optimization-without-spending-a-dime-246877.html 14th November 2007 Take Care of Your Customer and Your Pocketbook Will Follow Make Customer Relations A PriorityOne of the most influential men in my career taught me the philosophy, "Take care of your customers and your pocketbook will follow". He had built a multi-million dollar business selling parts for computers and cash regis... http://jerrydwilson.articlealley.com/take-care-of-your-customer-and-your-pocketbook-will-follow-246876.html 14th November 2007