http://www.articlealley.com en-us editorial@articlealley.com We have talked about the many different forms of distributing marketing messages that will help you attract motivated sellers to your real estate investment business. In addition to these marketing techniques there are three words you can include in yo... http://www.articlealley.com/article_1169575_19.html 13th October 2009 Finding motivated sellers is one of the best ways to find real estate property that is significant lower than the market value which means more profit from your investment. Here are some unique marketing methods you can use to find motivated sellers of r... http://www.articlealley.com/article_1166049_19.html 12th October 2009 Before I get into the 10 success secrets, let's talk about real estate and what's going on in the market today. This is from an article I just wrote a couple weeks ago about what are going on in the real estate business. All of you are aware of the tre... http://www.articlealley.com/article_1154037_19.html 06th October 2009 Encourage Honesty This is also a very critical step where you want to develop within that person some common ground and agreement of what is going to happen between the two of you. Now all the commitment at this point is going to be, "Mr. Jones, if I m... http://www.articlealley.com/article_1153770_19.html 06th October 2009 Step four is a negotiation of price. I'm going to go into a couple of things here and these are really great techniques. One of them is you want to simply ask what the person wants. If you remember the "WOWWW" formula last week, one of them was what do... http://www.articlealley.com/article_1153686_19.html 06th October 2009 There are three techniques in the negotiation of purchase price with a seller that can dramatically reduce the price you pay. The three "R" techniques are the range technique, the realistically technique and the real estate agent technique. In this arti... http://www.articlealley.com/article_1151916_19.html 06th October 2009 Follow Up with a Phone Call Somewhere in that sequence of follow-up I would really recommend that you do a phone call, but not right away - particularly if they're not a high-motivated person. Definitely on the fourth or fifth contact, about two weeks ... http://www.articlealley.com/article_1149938_19.html 05th October 2009 Rank Your Sellers as A, B, or C All my leads I rank as 'A, B, or C'. A's are clearly motivated potential quick sales. They are the ones you really want to focus your time and attention on. Potentially they're a deal in the next two or three weeks to a ... http://www.articlealley.com/article_1149714_19.html 05th October 2009 There are three techniques in the negotiation of purchase price with a seller that can dramatically reduce the price you pay. The three "R" techniques are the range technique, the realistically technique and the real estate agent technique. In this arti... http://www.articlealley.com/article_1149645_19.html 05th October 2009 This is an example of what I call sub equity, meaning the house is worth $130,000 and the person owes $70,000. In theory there's $60,000 of equity in that property. Again, the seller wants $100,000. We're going to keep the scenarios fairly consistent. ... http://www.articlealley.com/article_1149510_19.html 05th October 2009 The first step in the instant offer system is simply to build rapport. This is a fundamental building block to any offer. You cannot develop a deal with a seller if you're not in rapport. What is a Rapport? What is rapport? It's hard to define. It'... http://www.articlealley.com/article_1149496_19.html 05th October 2009 After going through the Three Rs with the seller by starting with a range, developing the range, then you do the Realistic Technique. "What do you realistically expect in this environment? Nobody's selling anything. What are you realistically expecting? I... http://www.articlealley.com/article_1148922_19.html 05th October 2009 Another way to negotiate a "no money down" deal is with a seller who has no equity. The property is worth $130,000 and this time the seller owes $100,000 and he wants $100,000 so no equity above what he owes. Assume the Mortgage In this scenario ess... http://www.articlealley.com/article_1148601_19.html 05th October 2009 The first one is probably the easiest. This is a free and clear house. There is no mortgage on the property. The scenario I created is real simple. The house is worth $130,000 and the owner wants $100,000. Again, the property is free and clear. Deve... http://www.articlealley.com/article_1145935_19.html 02nd October 2009 I would like to talk about what I call the "WOWWW" formula. It is a simple formula that you've got to understand and incorporate into your business if you are serious about real estate investment. There is simply no way that you can structure a truly n... http://www.articlealley.com/article_1145845_19.html 02nd October 2009 To increase your profit margin in a real estate investment property, it is important to develop a plan for locating motivated sellers who are willing to offer you a property that is significantly below market value. The main question that most beginnin... http://www.articlealley.com/article_1130155_19.html 29th September 2009 Here are some suggestions for creating attention grabbing headlines for a newspaper ad: "Sell your house as-is for a fair price on the date of your choice." "A free report reveals how to sell your home in seven days." "Do you want a quick sale, f... http://www.articlealley.com/article_1083492_19.html 15th September 2009 So within the real estate investment marketing program you've got a small postcard and templates for a large postcard that has a second page. You can modify this to fit your needs. Obviously you'd go in there and put in your name and phone number. You can... http://www.articlealley.com/article_1083486_33.html 15th September 2009 Distributing Post-It Notes You will instruct the kids who put out your post-it notes them, "I want you to go from Main Street down to Oak Street. I don't want you to go past block 100. I want you to start at block 100 and go to block 1,000." You make s... http://www.articlealley.com/article_1082844_19.html 14th September 2009 Before I get into the various marketing techniques, everybody should have a voicemail system set up. The one that I personally use is called "Freedom Voice." It is a toll free voicemail system that has 1,000 boxes. Setting Up a Voice Mail System I t... http://www.articlealley.com/article_1082034_19.html 14th September 2009 Obviously you're aware that in terms of the private lending process, I do not recommend newspaper ads for a number of reasons. To get sellers, newspaper ads work. They don't work great and they have to be done right to get a good response, but what's nice... http://www.articlealley.com/article_1082029_19.html 14th September 2009 So now we have all of this great information about marketing your real estate investment business. Let's break it down into a basic checklist to get you started on your way to establishing a great real estate investment marketing plan that you can develo... http://www.articlealley.com/article_1082026_19.html 14th September 2009 Emotional triggers What you want to do is drive headlines and formulas and things through emotional triggers. That's very important that you do this and you understand this. One of these emotional triggers is fear. That is a classic headline formula an... http://www.articlealley.com/article_1082025_19.html 14th September 2009 The voicemail system's been used for all the different aspects of your business. What's nice about it is it typically is about $20 to $40 in price, depending on how much usage you get. My voicemail system gets used a lot. I get several thousand phone call... http://www.articlealley.com/article_1077648_19.html 11th September 2009 I think many of you have heard me talk about how I love post-it notes. I think it is slam-dunk the best way to get sellers to call you. What you do is you go out and you get preprinted post-it notes done and if you have the outline in front of you, there ... http://www.articlealley.com/article_1037875_19.html 17th August 2009 Although there are many marketing options you can use to find motivated sellers, there is a lot of power in using a first rate newspaper ad to jumpstart your search and your real estate investment business. Here a few things to consider when creating a... http://www.articlealley.com/article_1015993_19.html 03rd August 2009 Let's talk about marketing to get sellers to call you. This is obviously one of the critical components of your real estate business. If you do not have sellers calling you - and most of you are aware of what I teach is that I really am not a very big f... http://www.articlealley.com/article_1003778_19.html 29th July 2009 There are some things to avoid when you are organizing a credibility kit. Some of the mistakes that I've seen over the years are: 1. Not being organized or systematic about how you develop your credibility kit. I would take the course outline or an... http://www.articlealley.com/article_1003419_19.html 29th July 2009 Another great way to locate private lenders is by using postcards. You can purchase lists of high net worth individuals from mailing list providers. On the postcard you can create an invitation for the prospect to call you for free information or to att... http://www.articlealley.com/article_1002501_19.html 28th July 2009 I would like to talk about some of the things we want to avoid in the business plan, and a lot of these come out of experience or viewing a lot of business plans over my lifetime, not only in the real estate business, but I also have a corporate backgroun... http://www.articlealley.com/article_999640_19.html 26th July 2009 Most of you have probably heard about elevator speeches and probably have been taught about elevator speeches. I don't know if you've actually sat down and prepared one, and that's an important process here. I'm going to challenge all of you to consider... http://www.articlealley.com/article_978143_19.html 12th July 2009 Unlike social media advertising, blogs have been around for a few years now and can be an effective way for you to generate real estate investment leads. Setting up a blog is a great way to promote yourself online and share your expertise as a real estat... http://www.articlealley.com/article_976294_19.html 11th July 2009 One of the things you want to remember as a real estate investor is the importance of establishing a niche. Having a niche makes you stand out in the crowd as an expert in a specific area of real estate investment and will help you to gain more potential... http://www.articlealley.com/article_967429_19.html 05th July 2009 Understanding Direct Response Marketing You need to understand the pros and cons, how to do it, the various techniques that are involved, and really, if you want to become a serious real estate entrepreneur, you need to understand marketing because you... http://www.articlealley.com/article_948473_19.html 23rd June 2009 You will get folks to call you. These are the folks that really have deals because once they've called you and you develop this rapport process, you can then start to talk about seller financing. Seller Financing "Mr. Seller, your property is worth ... http://www.articlealley.com/article_948472_19.html 23rd June 2009 Flyers are fairly standard stuff. I think it's just a matter of doing flyers the right way, getting flyers out and getting them out fairly often. It's the same principle - you have the headline, the call to action with a strong, attention-getting headline... http://www.articlealley.com/article_948471_19.html 23rd June 2009 One of the major reasons why investors fail is not enough leads. I'm seeing that over and over with my students. There is not enough marketing going on. There's too much reliance upon realtors, things of that nature, not going out and doing the marketing ... http://www.articlealley.com/article_948470_19.html 23rd June 2009 Quite often you can pick up signs for $1.00 or less. Maybe it's not quite the message you want, but it is close enough and for half the price you can pick up these signs fairly cheaply. Again, you get the signs delivered to your house. You use other peop... http://www.articlealley.com/article_948466_19.html 23rd June 2009 Craigslist is a great way to acquire tenants for your real estate investment property. Here are a few questions and answers on getting renters from ads on Craigslist. Mike, I have one question in regard to renters. Have you had any experience of gettin... http://www.articlealley.com/article_948464_19.html 23rd June 2009 The next marketing strategy is bandit signs. These things work tremendously. There's no question that signs work. I use signs to this day because they work tremendously. In fact, most people don't even understand how well they work. You can always tell wh... http://www.articlealley.com/article_948462_19.html 23rd June 2009 We've talked about advertising with Craigslist and using bulletin boards a little bit. A word of warning here, just be careful of the language you use. I personally got in real trouble using Craigslist. I warn you of trying to make sure that it's inform... http://www.articlealley.com/article_937611_19.html 15th June 2009 The key point is in private lending the way you have to do it is it's a relationship type of business. You must establish that relationship through multiple contacts, but you really want that other person to raise their hand. Maybe what you're saying is y... http://www.articlealley.com/article_936961_19.html 15th June 2009 Let's talk about a couple of specific things to private lending and marketing. We've talked about marketing right now, but private lending has some uniqueness to it. I want to make sure you guys understand some issues here. SEC Concerns There are so... http://www.articlealley.com/article_935593_19.html 15th June 2009 If you are starting out in real estate investment your initial challenge is gaining credibility with potential private lenders. The other challenge is how and where to find private lenders and how to get their undivided attention, especially if you are n... http://www.articlealley.com/article_926380_19.html 11th June 2009 The next couple of real estate investment marketing plan components are postcards and letters. We can almost handle them together. Postcards are a very powerful way of delivering your message and a very powerful way of getting responses back. It's import... http://www.articlealley.com/article_918453_19.html 05th June 2009 We're going to learn the five words NEVER to use with your Private Lending marketing pieces. There have been cases out there where a state SEC has interpreted these words to be fraudulent statements. Let's go through the five words and why they could ... http://www.articlealley.com/article_917367_19.html 05th June 2009 Let's talk about using headlines to capture people's attention. Headlines really need to stop people in their tracks, as I mentioned. It's the way you get somebody to read the rest of your marketing piece. If they don't like the headline or if they're not... http://www.articlealley.com/article_916139_19.html 05th June 2009 I'm going to go through my elevator speech briefly so that you can get a sense of it. Then you can copy it if you think it's appropriate for you. My Elevator Speech My elevator speech is: Are you getting a safe 9-15% on your idle cash or retireme... http://www.articlealley.com/article_913647_19.html 04th June 2009 When marketing to find Private Lenders you need to apply the same formulas and techniques to your marketing to attract attention and get potential lenders to want to know more about you and your program. Let's go through headlines in terms of what they'r... http://www.articlealley.com/article_902977_19.html 19th May 2009 Another component you should be using as part of your private lending marketing plan is to join professional networking groups. This is almost the REI club elevated. Networking groups can be things like Toastmasters. It could be your local government org... http://www.articlealley.com/article_890027_19.html 13th May 2009