http://www.articlealley.com en-us editorial@articlealley.com There’s no reason for you to consider your offline and online marketing completely separate entities. There are those companies out there who think that to achieve success online you need to use a completely online approach to your marketing and anyt... http://www.articlealley.com/article_660658_64.html 10th October 2008 Not all forms of marketing work well with every industry or every customer. This shouldn’t be new, and I suspect anyone who has spent any great length in the world of marketing will be aware of it. Research is the key component to a strong marketing ... http://www.articlealley.com/article_659787_64.html 08th October 2008 Too often success leads to complacency, and then to reduced sales. A company who leads the market is going to be more likely to become less competitive, simply assuming that customers will continue to favor them. Why vary up your commercial printing or... http://www.articlealley.com/article_658486_64.html 07th October 2008 A business isn’t just about giving people products that they need. Marketing isn’t just about showing someone a price and the details of what a product is. These are always going to be important factors to your marketing, but they won’t be the on... http://www.articlealley.com/article_657492_64.html 06th October 2008 For the small business owner, every little thing is going to count. You have to be aware of every opportunity for effectively marketing yourself and your company. If you don’t have the budget for the huge marketing campaigns it makes the little forms... http://www.articlealley.com/article_657475_64.html 06th October 2008 Color plays a major part in marketing. Whether it's a brochure, postcard, poster, or other printed material, the colors you choose either positively or adversely affect the message you send. When color printing, it is important that you keep the role of... http://www.articlealley.com/article_657451_64.html 06th October 2008 Brochures are an old standby of print advertising and color printing. They’ve endured the test of time, but sometimes they get overlooked in the rush to hop on the latest marketing bandwagon. Some will say that brochures just aren’t as hip and sexy ... http://www.articlealley.com/article_657444_64.html 06th October 2008 The best marketing campaigns involve knowing three key things: what’s been done before, what needs to be done right away, and what you’re going to do next. I’ll break this down in order to best describe exactly what I’m talking about. Knowin... http://www.articlealley.com/article_656534_64.html 06th October 2008 Anyone who has been in any kind of fiction writing class has probably already heard the phrase show, done tell enough for a lifetime. This phrase has become so permeated in our society I’d imagine that most people have heard it once or twice, if not ... http://www.articlealley.com/article_655754_64.html 06th October 2008 What sounds better to you? On the one hand you have a postcard sent to a person’s home that asks, “Want to save money? Come on in today and start saving money by switching over to our business.” It might not be those exact words, but you get the ... http://www.articlealley.com/article_654931_64.html 02nd October 2008 Are you spending thousands of dollars on print marketing and just not getting the results you expected? It may be a flaw in your design or it may be the result of a misstep in your initial planning. More likely, though, it may simply be that your co... http://www.articlealley.com/article_653890_64.html 01st October 2008 People like things they know and understand. People like shopping at companies that have proven themselves to be worth their time. This is a safety net most shoppers will gravitate towards if they’re able to. Why take a chance with a company you’ve ne... http://www.articlealley.com/article_652823_64.html 30th September 2008 There are a few tell-tale statements that company executives make when their marketing campaign isn’t working or when they’re losing business. If you have found yourself or anyone at your company vocalizing thoughts similar to the following, immediate... http://www.articlealley.com/article_647131_64.html 24th September 2008 Don't leave your label design for the last minute. Any company material that will be in the public view needs to be professional and branded with your image. Below is a list of the types of label printing that you may need and tips for designing each on... http://www.articlealley.com/article_647096_64.html 24th September 2008 Marketing isn’t just about printing off some advertisements and sending them to people. Expanding a brand name isn’t just about boosting your brand in specific situations and scenarios. The smaller your business is the more truth these statements c... http://www.articlealley.com/article_647095_64.html 24th September 2008 If you are printing a multi-page document, you will probably need to choose a binding method. Commercial printing firms use many different kinds of methods for holding the sheets of paper in place. Which kind of binding methods should you choose? R... http://www.articlealley.com/article_642037_64.html 18th September 2008 Marketing materials, such as brochures or postcards, are much more appealing when printed in color. Alongside black-and-white, color printing catches the eye better and keeps attention longer. Color can establish your company brand if used consistently. ... http://www.articlealley.com/article_641058_64.html 17th September 2008 The best way to get customers happy is by giving them as much convenience as you possibly can. This has always been a centerpiece when it comes to marketing. The more help you can provide for your customers the greater the odds of them being willing to... http://www.articlealley.com/article_639668_64.html 16th September 2008 Color enhances the appearance of any printing project, whether it be flyers, postcards, brochures, posters, or any other advertisement. Since it is such a viable aspect, color must be used carefully in design so that it doesn't have the wrong affect on vi... http://www.articlealley.com/article_638540_64.html 15th September 2008 Just because something has been around for a very long time, that doesn’t mean you’ll know what all it entails and what it can mean to you. Direct mailing is a staple in the world of marketing and has existed for so long because of the benefits it ... http://www.articlealley.com/article_638538_64.html 15th September 2008 There are so many ways to advertise these days that it is hard to know what options to use and how to use them. Here are some quick and easy tips to effectively advertise your business or product. Do’s Do be sure to book ahead for the holidays. If ... http://www.articlealley.com/article_635868_64.html 11th September 2008 Early August is almost here and the anticipation of the upcoming Olympic Games in Beijing is steadily increasing. As hopeful spectator’s eyes turn expectantly toward China, their eyes will also be taking in the ads of the Olympic corporate sponsors. ... http://www.articlealley.com/article_634435_64.html 10th September 2008 Today's small business owner has many avenues to get the word out about their product. Tried and true techniques like utilizing color printing for targeted direct mail campaigns are still quite popular. However, many opportunities formerly only avai... http://www.articlealley.com/article_633413_64.html 09th September 2008 They aren’t really new, they’ve been around and been used by many companies for many different reasons, yet plenty of people don’t really understand their use or value. Booklets just aren’t the most common advertisement that companies spend the... http://www.articlealley.com/article_631801_64.html 09th September 2008 Marketing is about both the customers and the business they’re buying from. To focus too much on only one or the other is failing to understand what truly strong marketing is all about. To elaborate, one focus people might use is to make it all about... http://www.articlealley.com/article_631211_64.html 09th September 2008 Maybe you are the creative type that comes up with great ideas, but you do not have a clue on how to run a business. Alternatively, maybe you would just rather think of great ideas than implement them. Either way, licensing your idea is a great method to ... http://www.articlealley.com/article_630253_64.html 09th September 2008 I had heard all the hype about a new outdoor mall that was being built just 10 miles from my house. Since I live out in the boondocks, I was excited that I could go to a fashion store after driving just 10 miles, instead of the customary 25 miles as I’v... http://www.articlealley.com/article_629419_64.html 09th September 2008 Are you able to close your eyes at this very moment and see the face of the people you’re trying to market to? Do you know the kinds of things these people like? Do you know what images appeal to them, what products they have the most need for, and w... http://www.articlealley.com/article_628753_64.html 08th September 2008 When it comes to advertising your business, you have to set your personal preferences aside in order to make decisions that are right for your business. Although in some ways your personality is a reflection of your business, you do not want to make it so... http://www.articlealley.com/article_628722_64.html 08th September 2008 If a complete stranger walks up to me and says, “I’d like to sell you something,” I’m not going to care that much about listening to them. They can tell me that this will change my life, make everything better, or save me a lot of money, and I sti... http://www.articlealley.com/article_628714_64.html 08th September 2008 Paper memo pads can be the perfect way to promote yourself. But I found it very difficult to choose which kind, size, and color during my pad printing process. There were so many choices! So, let me help by giving you the best of the best options that ... http://www.articlealley.com/article_627394_64.html 08th September 2008 Marketing can be a very costly affair. The annoying but honest truth of marketing is that you have to spend that money before you can really start making it. But if you haven’t had a chance to make a lot of money than how are you supposed to have a lot ... http://www.articlealley.com/article_626409_64.html 08th September 2008 The brand expansion can be just the thing you need to boost up your sales and your company image, but then, it can also be a landmine waiting to be struck if you don’t know how to properly handle it. Expanding your brand deals with creating a new typ... http://www.articlealley.com/article_624350_64.html 08th September 2008 Have you ever come across a business before, one you’ve never seen, and went in to notice what great deals they had? They sell exactly what you’ve been looking for at the perfect prices. You’re so excited by the find and start talking to the person ... http://www.articlealley.com/article_623653_64.html 06th September 2008 I can bet you’ve seen quite a few of them before. The brochure has been around for a very long time, and they are used by so many different companies you can’t help but see them all over the place. But the thing I’ve noticed about them is the su... http://www.articlealley.com/article_620080_64.html 04th September 2008 Online and offline marketing are not incapable of working together. I think so many people are trying to claim that many styles of offline marketing are dead in an effort to make themselves believe all they need is the internet to meet their marketing nee... http://www.articlealley.com/article_618884_64.html 04th September 2008 There are so many possibilities out there for business cards and yet so few people bother to make good use of them. I think the real reason is because a lot of people are a little fearful of going onto uncharted territory. Business cards are a staple o... http://www.articlealley.com/article_617800_64.html 03rd September 2008 Guess what: you have competition. I know you have competition, and I’ve never worked for your company. Your customers know you have competition. In fact, I’d wager they are the ones most keenly aware of the fact that you have competition, because t... http://www.articlealley.com/article_616708_64.html 03rd September 2008 I’ve picked up catalogs before where it seemed like the company who made it didn’t really care about marketing with it. This is a list of products and little else. The words they used in the product descriptions and the way they formatted the catalog ... http://www.articlealley.com/article_615013_64.html 02nd September 2008 Most people aren’t going to put a lot of thought to advertisements when they read them. The reason is because of just how many advertisements there are out there. They’ll take in what the information says, but that doesn’t mean they’ll always be i... http://www.articlealley.com/article_614494_64.html 02nd September 2008 Customers don’t look at the inner workings of a company. When they first look at a store or are handed a business card, they’re not looking at the sales charts for the company or the experience the people working there have. What people see is the ima... http://www.articlealley.com/article_613938_64.html 02nd September 2008 It can seem so technical. Only large companies are going to have extensive databases about all of their sales along with any other information they feel like keeping track of. For the small business owner, using something a little less formal might be... http://www.articlealley.com/article_613916_64.html 02nd September 2008 Sometimes we focus so much on ad layout and strong marketing pitches that we forget one of the most important questions regarding advertising. When? That’s right, the timing of your marketing efforts is just as important as the how’s and why’s. ... http://www.articlealley.com/article_611435_64.html 28th August 2008 Large conglomerates have similarly large advertising budgets allowing forays into all sorts of marketing avenues. Small businesses do not have such luxuries. They must make every advertising dollar count. There are some universal rules, which apply to ... http://www.articlealley.com/article_609892_64.html 26th August 2008 How much do you know about graphic designing? Having you ever bothered to open up Adobe Photoshop to browse through its features, see what it can do? Having you ever served the internet for a brochure design you liked? Ever really taken the time to take a... http://www.articlealley.com/article_608925_64.html 24th August 2008 You grab all the mail from your mailbox and take a seat somewhere to sort through the pile. You flip quickly through letter after letter, pulling out the bills, the important ones, and skipping over most of the rest. Odds are good that you’ve skimmed ov... http://www.articlealley.com/article_607970_64.html 23rd August 2008 The color printing a company has done is often the first thing a person will see in connection to that company. This is the very point of most advertising. You’re trying to target people who either don’t know who you are or haven’t had any interest ... http://www.articlealley.com/article_606975_64.html 22nd August 2008 So you have invented a breakthrough new mousetrap. After years of toil your efforts finally have paid off with that great invention. Obviously, it is a proverbial mousetrap. It can be a new software application, gadget or any other new innovation. Now... http://www.articlealley.com/article_605794_64.html 21st August 2008 Why spend the money on something unless you know it is going to be a success? Brochures are a form of advertising that can be particularly time consuming. Beyond just the costs, taking care of the designs, writing, layout, and pictures, along with all ... http://www.articlealley.com/article_604047_64.html 20th August 2008 Here’s the scenario: You have a big project you need to get done. You have some brochures you need to design and write text for and a big poster you need to start designing soon so you can send it right away to a commercial printing company. But once yo... http://www.articlealley.com/article_603330_64.html 20th August 2008