http://www.articlealley.com en-us editorial@articlealley.com Copywriting tips. The basics of writing a winning sales letter. By Dave Aldridge In copywriting there are certain rules that a novice would do well to heed, one such copywriting rule is The rule of ‘AIDA'. So who's Aida? I hear you say, well Ai... http://davidaldridge.articlealley.com/copywriting-tips-the-basics-of-writing-a-winning-sales-letter-473678.html 13th February 2008 Copywriting tips. The secret of good headlines. By Dave Aldridge In copywriting, what is a good headline? Well a good headline must excite your reader, it must connect with them in some way, it must be relevant to them, it must fire up their ambiti... http://davidaldridge.articlealley.com/copywriting-tips-the-secret-of-good-headlines-473677.html 13th February 2008