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<title>Walt Goshert's Articles</title>
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<title>The New "Tools" of Word-of-Mouth Marketing</title>
<description>As a local small business owner, you've heard lots of buzz about The Internet...

    Gotta have a Website...

    Gotta get search engine rankings so people can find you when they search...

    You can buy search with Pay-Per-Click...

    Get a...</description>
<link>http://www.articlealley.com/article_538909_64.html</link>
<pubDate>15th May 2008</pubDate>
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<title>Nail Down Your Unique Selling Proposition...</title>
<description>...that Pulls, Persuades, and Propels Profits


"Because the purpose of business is to create a customer, the business has two- and only two- basic functions: marketing and innovation. Marketing and Innovation produce results; all the rest are costs. M...</description>
<link>http://www.articlealley.com/article_538906_64.html</link>
<pubDate>15th May 2008</pubDate>
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